A. Fronzetti Colladon

C. Piselli, A. Fronzetti Colladon, L. Segneri et al.

The implementation of energy communities represents a cross-disciplinary phenomenon that has the potential to support the energy transition while fostering citizens' participation throughout the energy system and their exploitation of renewables. An important role is played by online information sources in engaging people in this process and increasing their awareness of associated benefits. In this view, this work analyses online news data on energy communities to understand people's awareness and the media importance of this topic. We use the Semantic Brand Score (SBS) indicator as an innovative measure of semantic importance, combining social network analysis and text mining methods. Results show different importance trends for energy communities and other energy and society-related topics, also allowing the identification of their connections. Our approach gives evidence to information gaps and possible actions that could be taken to promote a low-carbon energy transition.

A. Fronzetti Colladon, L. Toschi, E. Ughetto et al.

Innovators are creative people who can conjure the ground-breaking ideas that represent the main engine of innovative organizations. Past research has extensively investigated who innovators are and how they behave in work-related activities. In this paper, we suggest that it is necessary to analyze how innovators behave in other contexts, such as in informal communication spaces, where knowledge is shared without formal structure, rules, and work obligations. Drawing on communication and network theory, we analyze about 38,000 posts available in the intranet forum of a large multinational company. From this, we explain how innovators differ from other employees in terms of social network behavior and language characteristics. Through text mining, we find that innovators write more, use a more complex language, introduce new concepts/ideas, and use positive but factual-based language. Understanding how innovators behave and communicate can support the decision-making processes of managers who want to foster innovation.

F. Asdrubali, A. Fronzetti Colladon, L. Segneri et al.

Research on Life Cycle Assessment (LCA) is being conducted in various sectors, from analyzing building materials and components to comprehensive evaluations of entire structures. However, reviews of the existing literature have been unable to provide a comprehensive overview of research in this field, leaving scholars without a definitive guideline for future investigations. This paper aims to fill this gap, mapping more than twenty years of research. Using an innovative methodology that combines social network analysis and text mining, the paper examined 8024 scientific abstracts. The authors identified seven key thematic groups, building and sustainability clusters (BSCs). To assess their significance in the broader discourse on building and sustainability, the semantic brand score (SBS) indicator was applied. Additionally, building and sustainability trends were tracked, focusing on the LCA concept. The major research topics mainly relate to building materials and energy efficiency. In addition to presenting an innovative approach to reviewing extensive literature domains, the article also provides insights into emerging and underdeveloped themes, outlining crucial future research directions.

J. Cancellieri, W. Didimo, A. Fronzetti Colladon et al.

This paper presents a new decision support system offered for an in-depth analysis of semantic networks, which can provide insights for a better exploration of a brand's image and the improvement of its connectivity. In terms of network analysis, we show that this goal is achieved by solving an extended version of the Maximum Betweenness Improvement problem, which includes the possibility of considering adversarial nodes, constrained budgets, and weighted networks - where connectivity improvement can be obtained by adding links or increasing the weight of existing connections. Our contribution includes a new algorithmic framework and the integration of this framework into a software system called Brand Network Booster (BNB), which supports brand connectivity evaluation and improvement. We present this new system together with three case studies, and we also discuss its performance. Our tool and approach are valuable to both network scholars and in facilitating strategic decision-making processes for marketing and communication managers across various sectors, be it public or private.

A. Fronzetti Colladon, B. Guardabascio, F. Venturini

How does technological interdependence affect innovation? We address this question by examining the influence of neighbors' innovativeness and the structure of the innovators' network on a sector's capacity to develop new technologies. We study these two dimensions of technological interdependence by applying novel methods of text mining and network analysis to the documents of 6.5 million patents granted by the United States Patent and Trademark Office (USPTO) between 1976 and 2021. We find that, in the long run, the influence of network linkages is as important as that of neighbor innovativeness. In the short run, however, positive shocks to neighbor innovativeness yield relatively rapid effects, while the impact of shocks strengthening network linkages manifests with delay, even though lasts longer. Our analysis also highlights that patent text contains a wealth of information often not captured by traditional innovation metrics, such as patent citations.

A. Fronzetti Colladon, R. Vestrelli, S. Bait et al.

Various macroeconomic and institutional factors hinder FDI inflows, including corruption, trade openness, access to finance, and political instability. Existing research mostly focuses on country-level data, with limited exploration of firm-level data, especially in developing countries. Recognizing this gap, recent calls for research emphasize the need for qualitative data analysis to delve into FDI determinants, particularly at the regional level. This paper proposes a novel methodology, based on text mining and social network analysis, to get information from more than 167,000 online news articles to quantify regional-level (sub-national) attributes affecting FDI ownership in African companies. Our analysis extends information on obstacles to industrial development as mapped by the World Bank Enterprise Surveys. Findings suggest that regional (sub-national) structural and institutional characteristics can play an important role in determining foreign ownership.

L. Toschi, S. Torrisi, A. Fronzetti Colladon

Media reputation plays an important role in attracting venture capital investment. However, prior research has focused too narrowly on general media exposure, limiting our understanding of how media truly influences funding decisions. As informed decision-makers, venture capitalists respond to more nuanced aspects of media content. We introduce the concept of media memorability - the media's ability to imprint a startup's name in the memory of relevant investors. Using data from 197 UK startups in the micro and nanotechnology sector (funded between 1995 and 2004), we show that media memorability significantly influences investment outcomes. Our findings suggest that venture capitalists rely on detailed cues such as a startup's distinctiveness and connectivity within news semantic networks. This contributes to research on entrepreneurial finance and media legitimation. In practice, startups should go beyond frequent media mentions to strengthen brand memorability through more targeted, meaningful coverage highlighting their uniqueness and relevance within the broader industry conversation.

I. Loaiza, R. Vestrelli, A. Fronzetti Colladon et al.

As Large Language Models (LLMs) increasingly mediate global information access for millions of users worldwide, their alignment and biases have the potential to shape public understanding and trust in fundamental democratic institutions, such as press freedom. In this study, we uncover three systematic distortions in the way six popular LLMs evaluate press freedom in 180 countries compared to expert assessments of the World Press Freedom Index (WPFI). The six LLMs exhibit a negative misalignment, consistently underestimating press freedom, with individual models rating between 71% to 93% of countries as less free. We also identify a paradoxical pattern we term differential misalignment: LLMs disproportionately underestimate press freedom in countries where it is strongest. Additionally, five of the six LLMs exhibit positive home bias, rating their home countries' press freedoms more favorably than would be expected given their negative misalignment with the human benchmark. In some cases, LLMs rate their home countries between 7% to 260% more positively than expected. If LLMs are set to become the next search engines and some of the most important cultural tools of our time, they must ensure accurate representations of the state of our human and civic rights globally.

A. Fronzetti Colladon, R. Vestrelli

News data have become an essential resource across various disciplines, including economics, finance, management, social sciences, and computer science. Researchers leverage newspaper articles to study economic trends, market dynamics, corporate strategies, public perception, political discourse, and the evolution of public opinion. Additionally, news datasets have been instrumental in training large-scale language models, with applications in sentiment analysis, fake news detection, and automated news summarization. Despite their significance, access to comprehensive news corpora remains a key challenge. Many full-text news providers, such as Factiva and LexisNexis, require costly subscriptions, while free alternatives often suffer from incomplete data and transparency issues. This paper presents a novel approach to obtaining full-text newspaper articles at near-zero cost by leveraging data from the Global Database of Events, Language, and Tone (GDELT). Specifically, we focus on the GDELT Web News NGrams 3.0 dataset, which provides high-frequency updates of n-grams extracted from global online news sources. We provide Python code to reconstruct full-text articles from these n-grams by identifying overlapping textual fragments and intelligently merging them. Our method enables researchers to access structured, large-scale newspaper data for text analysis while overcoming the limitations of existing proprietary datasets. The proposed approach enhances the accessibility of news data for empirical research, facilitating applications in economic forecasting, computational social science, and natural language processing.

S. Di Luozzo, A. Fronzetti Colladon, M. M. Schiraldi

The current study proposes an innovative methodology for the profiling of psychological traits of Operations Management (OM) and Supply Chain Management (SCM) professionals. We use innovative methods and tools of text mining and social network analysis to map the demand for relevant skills from a set of job descriptions, with a focus on psychological characteristics. The proposed approach aims to evaluate the market demand for specific traits by combining relevant psychological constructs, text mining techniques, and an innovative measure, namely, the Semantic Brand Score. We apply the proposed methodology to a dataset of job descriptions for OM and SCM professionals, with the objective of providing a mapping of their relevant required skills, including psychological characteristics. In addition, the analysis is then detailed by considering the region of the organization that issues the job description, its organizational size, and the seniority level of the open position in order to understand their nuances. Finally, topic modeling is used to examine key components and their relative significance in job descriptions. By employing a novel methodology and considering contextual factors, we provide an innovative understanding of the attitudinal traits that differentiate professionals. This research contributes to talent management, recruitment practices, and professional development initiatives, since it provides new figures and perspectives to improve the effectiveness and success of Operations Management and Supply Chain Management professionals.

P. A. Gloor, A. Fronzetti Colladon, E. Altuntas et al.

Can we really "read the mind in the eyes"? Moreover, can AI assist us in this task? This paper answers these two questions by introducing a machine learning system that predicts personality characteristics of individuals on the basis of their face. It does so by tracking the emotional response of the individual's face through facial emotion recognition (FER) while watching a series of 15 short videos of different genres. To calibrate the system, we invited 85 people to watch the videos, while their emotional responses were analyzed through their facial expression. At the same time, these individuals also took four well-validated surveys of personality characteristics and moral values: the revised NEO FFI personality inventory, the Haidt moral foundations test, the Schwartz personal value system, and the domain-specific risk-taking scale (DOSPERT). We found that personality characteristics and moral values of an individual can be predicted through their emotional response to the videos as shown in their face, with an accuracy of up to 86% using gradient-boosted trees. We also found that different personality characteristics are better predicted by different videos, in other words, there is no single video that will provide accurate predictions for all personality characteristics, but it is the response to the mix of different videos that allows for accurate prediction.

D. Aloini, A. Fronzetti Colladon, P. Gloor et al.

Purpose The purpose of the research is to conduct an exploratory investigation of the material handling activities of an Italian logistics hub. Wearable sensors and other smart tools were used for collecting human and environmental features during working activities. These factors were correlated with workers' performance and well-being. Design/methodology/approach Human and environmental factors play an important role in operations management activities since they significantly influence employees' performance, well-being and safety. Surprisingly, empirical studies about the impact of such aspects on logistics operations are still very limited. Trying to fill this gap, the research empirically explores human and environmental factors affecting the performance of logistics workers exploiting smart tools. Findings Results suggest that human attitudes, interactions, emotions and environmental conditions remarkably influence workers' performance and well-being, however, showing different relationships depending on individual characteristics of each worker. Practical implications The authors' research opens up new avenues for profiling employees and adopting an individualized human resource management, providing managers with an operational system capable to potentially check and improve workers' well-being and performance. Originality/value The originality of the study comes from the in-depth exploration of human and environmental factors using body-worn sensors during work activities, by recording individual, collaborative and environmental data in real-time. To the best of the authors' knowledge, the current paper is the first time that such a detailed analysis has been carried out in real-world logistics operations.

A. Fronzetti Colladon, J. Saint-Charles, P. Mongeau

Bringing together considerations from three research trends (honest signals of collaboration, socio-semantic networks and homophily theory), we hypothesise that word use similarity and having similar social network positions are linked with the level of employees' digital interaction. To verify our hypothesis, we analyse the communication of close to 1600 employees, interacting on the intranet communication forum of a large company. We study their social dynamics and the 'honest signals' that, in past research, proved to be conducive to employees' engagement and collaboration. We find that word use similarity is the main driver of interaction, much more than other language characteristics or similarity in network position. Our results suggest carefully choosing the language according to the target audience and have practical implications for both company managers and online community administrators. Understanding how to better use language could, for example, support the development of knowledge sharing practices or internal communication campaigns.

P. Rovelli, C. Benedetti, A. Fronzetti Colladon et al.

This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social network analysis techniques, and considering the brand prevalence, diversity, and connectivity dimensions, we use the semantic brand score to measure the importance the media give to family firm brands. The analysis of a sample of 52,555 news articles published in 2017 about 63 Italian entrepreneurial families reveals that brand importance is positively associated with family firm revenues, and this relationship is stronger when there is identity match between the family and the firm. This study advances current literature by offering a rich and multifaceted perspective on how external audiences perceptions of the brand shape family firm performance.

A. Fronzetti Colladon, F. Grippa, L. Segneri

Today brand managers and marketing specialists can leverage huge amount of data to reveal patterns and trends in consumer perceptions, monitoring positive or negative associations of brands with respect to desired topics. In this study, we apply the Semantic Brand Score (SBS) indicator to assess brand importance in the fashion industry. To this purpose, we measure and visualize text data using the SBS Business Intelligence App (SBS BI), which relies on methods and tools of text mining and social network analysis. We collected and analyzed about 206,000 tweets that mentioned the fashion brands Fendi, Gucci and Prada, during the period from March 5 to March 12, 2021. From the analysis of the three SBS dimensions - prevalence, diversity and connectivity - we found that Gucci dominated the discourse, with high values of SBS. We use this case study as an example to present a new system for evaluating brand importance and image, through the analysis of (big) textual data.

M. A. Barchiesi, A. Fronzetti Colladon

This study uses an innovative measure, the Semantic Brand Score, to assess the interest of stakeholders in different company core values. Among others, we focus on corporate social responsibility (CSR) core value statements, and on the attention they receive from five categories of stakeholders (customers, company communication teams, employees, associations and media). Combining big data methods and tools of Social Network Analysis and Text Mining, we analyzed about 58,000 Italian tweets and found that different stakeholders have different prevailing interests. CSR gets much less attention than expected. Core values related to customers and employees are in the foreground.

P. Gloor, A. Fronzetti Colladon, J. M. de Oliveira et al.

Internet and social media offer firms novel ways of managing their marketing strategy and gain competitive advantage. The groups of users expressing themselves on the Internet about a particular topic, product, or brand are frequently called a virtual tribe or E-tribe. However, there are no automatic tools for identifying and studying the characteristics of these virtual tribes. Towards this aim, this paper presents Tribefinder, a system to reveal Twitter users' tribal affiliations, by analyzing their tweets and language use. To show the potential of this instrument, we provide an example considering three specific tribal macro-categories: alternative realities, lifestyle, and recreation. In addition, we discuss the different characteristics of each identified tribe, in terms of use of language and social interaction metrics. Tribefinder illustrates the importance of adopting a new lens for studying virtual tribes, which is crucial for firms to properly design their marketing strategy, and for scholars to extend prior marketing research.

Q. Wen, P. A. Gloor, A. Fronzetti Colladon et al.

In the information economy, individuals' work performance is closely associated with their digital communication strategies. This study combines social network and semantic analysis to develop a method to identify top performers based on email communication. By reviewing existing literature, we identified the indicators that quantify email communication into measurable dimensions. To empirically examine the predictive power of the proposed indicators, we collected 2 million email archive of 578 executives in an international service company. Panel regression was employed to derive interpretable association between email indicators and top performance. The results suggest that top performers tend to assume central network positions and have high responsiveness to emails. In email contents, top performers use more positive and complex language, with low emotionality, but rich in influential words that are probably reused by co-workers. To better explore the predictive power of the email indicators, we employed AdaBoost machine learning models, which achieved 83.56% accuracy in identifying top performers. With cluster analysis, we further find three categories of top performers, "networkers" with central network positions, "influencers" with influential ideas and "positivists" with positive sentiments. The findings suggest that top performers have distinctive email communication patterns, laying the foundation for grounding email communication competence in theory. The proposed email analysis method also provides a tool to evaluate the different types of individual communication styles.

G. Antonacci, A. Fronzetti Colladon, A. Stefanini et al.

Purpose: The purpose of this paper is to identify the factors influencing the growth of healthcare virtual communities of practice (VCoPs) through a seven-year longitudinal study conducted using metrics from social-network and semantic analysis. By studying online communication along the three dimensions of social interactions (connectivity, interactivity and language use), the authors aim to provide VCoP managers with valuable insights to improve the success of their communities. Design/methodology/approach: Communications over a period of seven years (April 2008 to April 2015) and between 14,000 members of 16 different healthcare VCoPs coexisting on the same web platform were analysed. Multilevel regression models were used to reveal the main determinants of community growth over time. Independent variables were derived from social network and semantic analysis measures. Findings: Results show that structural and content-based variables predict the growth of the community. Progressively, more people will join a community if its structure is more centralised, leaders are more dynamic (they rotate more) and the language used in the posts is less complex. Research limitations/implications: The available data set included one Web platform and a limited number of control variables. To consolidate the findings of the present study, the experiment should be replicated on other healthcare VCoPs. Originality/value: The study provides useful recommendations for setting up and nurturing the growth of professional communities, considering, at the same time, the interaction patterns among the community members, the dynamic evolution of these interactions and the use of language. New analytical tools are presented, together with the use of innovative interaction metrics, that can significantly influence community growth, such as rotating leadership.

M. A. Barchiesi, A. Fronzetti Colladon

In order to face the complexity of business environments and detect priorities while triggering contingency strategies, we propose a new methodological approach that combines text mining, social network and big data analytics, with the assessment of stakeholders' attitudes towards company core values. This approach was applied in a case study where we considered the Twitter discourse about core values in Italy. We collected more than 94,000 tweets related to the core values of the firms listed in Fortune's ranking of the World's Most Admired Companies (2013-2017). For the Italian scenario, we found three predominant core values orientations (Customers, Employees and Excellence) - which should be at the basis of any business strategy - and three latent ones (Economic-Financial Growth, Citizenship and Social Responsibility), which need periodic attention. Our contribution is mostly methodological and extends the research on text mining and on online big data analytics applied in complex business contexts.

A. Fronzetti Colladon, G. Scettri

This study looks into employees' communication, offering novel metrics which can help to predict a company's stock price. We studied the intranet forum of a large Italian company, exploring the interactions and the use of language of about 8,000 employees. We built a network linking words included in the general discourse. In this network, we focused on the position of the node representing the company brand. We found that a lower sentiment, a higher betweenness centrality of the company brand, a denser word co-occurrence network and more equally distributed centrality scores of employees (lower group betweenness centrality) are all significant predictors of higher stock prices. Our findings offers new metrics that can be helpful for scholars, company managers and professional investors and could be integrated into existing forecasting models to improve their accuracy. Lastly, we contribute to the research on word co-occurrence networks by extending their field of application.

P. A. Gloor, A. Fronzetti Colladon, F. Grippa et al.

We measure and predict states of Activation and Happiness using a body sensing application connected to smartwatches. Through the sensors of commercially available smartwatches we collect individual mood states and correlate them with body sensing data such as acceleration, heart rate, light level data, and location, through the GPS sensor built into the smartphone connected to the smartwatch. We polled users on the smartwatch for seven weeks four times per day asking for their mood state. We found that both Happiness and Activation are negatively correlated with heart beats and with the levels of light. People tend to be happier when they are moving more intensely and are feeling less activated during weekends. We also found that people with a lower Conscientiousness and Neuroticism and higher Agreeableness tend to be happy more frequently. In addition, more Activation can be predicted by lower Openness to experience and higher Agreeableness and Conscientiousness. Lastly, we find that tracking people's geographical coordinates might play an important role in predicting Happiness and Activation. The methodology we propose is a first step towards building an automated mood tracking system, to be used for better teamwork and in combination with social network analysis studies.

A. La Bella, A. Fronzetti Colladon, E. Battistoni et al.

We propose a text classification tool based on support vector machines for the assessment of organizational leadership styles, as appearing to Twitter users. We collected Twitter data over 51 days, related to the first 30 Italian organizations in the 2015 ranking of Forbes Global 2000-out of which we selected the five with the most relevant volumes of tweets. We analyzed the communication of the company leaders, together with the dialogue among the stakeholders of each company, to understand the association with perceived leadership styles and dimensions. To assess leadership profiles, we referred to the 10-factor model developed by Barchiesi and La Bella in 2007. We maintain the distinctiveness of the approach we propose, as it allows a rapid assessment of the perceived leadership capabilities of an enterprise, as they emerge from its social media interactions. It can also be used to show how companies respond and manage their communication when specific events take place, and to assess their stakeholder's reactions.

A. Fronzetti Colladon, P. Gloor, D. F. Iezzi

According to Freud "words were originally magic and to this day words have retained much of their ancient magical power". By words, behaviors are transformed and problems are solved. The way we use words reveals our intentions, goals and values. Novel tools for text analysis help understand the magical power of words. This power is multiplied, if it is combined with the study of social networks, i.e. with the analysis of relationships among social units. This special issue of the International Journal of Information Management, entitled "Combining Social Network Analysis and Text Mining: from Theory to Practice", includes heterogeneous and innovative research at the nexus of text mining and social network analysis. It aims to enrich work at the intersection of these fields, which still lags behind in theoretical, empirical, and methodological foundations. The nine articles accepted for inclusion in this special issue all present methods and tools that have business applications. They are summarized in this editorial introduction.

A. Fronzetti Colladon, P. A. Gloor

This paper investigates the research question if senders of large amounts of irrelevant or unsolicited information - commonly called "spammers" - distort the network structure of social networks. Two large social networks are analyzed, the first extracted from the Twitter discourse about a big telecommunication company, and the second obtained from three years of email communication of 200 managers working for a large multinational company. This work compares network robustness and the stability of centrality and interaction metrics, as well as the use of language, after removing spammers and the most and least connected nodes. The results show that spammers do not significantly alter the structure of the information-carrying network, for most of the social indicators. The authors additionally investigate the correlation between e-mail subject line and content by tracking language sentiment, emotionality, and complexity, addressing the cases where collecting email bodies is not permitted for privacy reasons. The findings extend the research about robustness and stability of social networks metrics, after the application of graph simplification strategies. The results have practical implication for network analysts and for those company managers who rely on network analytics (applied to company emails and social media data) to support their decision-making processes.

P. Gloor, A. Fronzetti Colladon, G. Giacomelli et al.

We investigate the impact of a novel method called "virtual mirroring" to promote employee self-reflection and impact customer satisfaction. The method is based on measuring communication patterns, through social network and semantic analysis, and mirroring them back to the individual. Our goal is to demonstrate that self-reflection can trigger a change in communication behaviors, which lead to increased customer satisfaction. We illustrate and test our approach analyzing e-mails of a large global services company by comparing changes in customer satisfaction associated with team leaders exposed to virtual mirroring (the experimental group). We find an increase in customer satisfaction in the experimental group and a decrease in the control group (team leaders not involved in the virtual mirroring process). With regard to the individual communication indicators, we find that customer satisfaction is higher when employees are more responsive, use a simpler language, are embedded in less centralized communication networks, and show more stable leadership patterns.

P. A. Gloor, A. Fronzetti Colladon, F. Grippa et al.

In this study we propose a method based on e-mail social network analysis to compare the communication behavior of managers who voluntarily quit their job and managers who decide to stay. Collecting 18 months of e-mail, we analyzed the communication behavior of 866 managers, out of which 111 left a large global service company. We compared differences in communication patterns by computing social network metrics, such as betweenness and closeness centrality, and content analysis indicators, such as emotionality and complexity of the language used. To study the emergence of managers' disengagement, we made a distinction based on the period of e-mail data examined. We observed communications during months 5 and 4 before managers left, and found significant variations in both their network structure and use of language. Results indicate that on average managers who quit had lower closeness centrality and less engaged conversations. In addition, managers who chose to quit tended to shift their communication behavior starting from 5 months before leaving, by increasing their degree and closeness centrality, the complexity of their language, as well as their oscillations in betweenness centrality and the number of "nudges" they need to send to peers before getting an answer.

M. Elshendy, A. Fronzetti Colladon, E. Battistoni et al.

This study looks for signals of economic awareness on online social media and tests their significance in economic predictions. The study analyses, over a period of two years, the relationship between the West Texas Intermediate daily crude oil price and multiple predictors extracted from Twitter, Google Trends, Wikipedia, and the Global Data on Events, Language, and Tone database (GDELT). Semantic analysis is applied to study the sentiment, emotionality and complexity of the language used. Autoregressive Integrated Moving Average with Explanatory Variable (ARIMAX) models are used to make predictions and to confirm the value of the study variables. Results show that the combined analysis of the four media platforms carries valuable information in making financial forecasting. Twitter language complexity, GDELT number of articles and Wikipedia page reads have the highest predictive power. This study also allows a comparison of the different fore-sighting abilities of each platform, in terms of how many days ahead a platform can predict a price movement before it happens. In comparison with previous work, more media sources and more dimensions of the interaction and of the language used are combined in a joint analysis.

A. Fronzetti Colladon, F. Vagaggini

In this study, we tested the robustness of three communication networks extracted from the online forums included in the intranet platforms of three large companies. For each company we analyzed the communication among employees both in terms of network structure and content (language used). Over a period of eight months, we analyzed more than 52,000 messages posted by approximately 12,000 employees. Specifically, we tested the network robustness and the stability of a set of structural and semantic metrics, while applying several different node removal strategies. We removed the forum moderators, the spammers, the overly connected nodes and the nodes lying at the network periphery, also testing different combinations of these selections. Results indicate that removing spammers and very peripheral nodes can be a relatively low impact strategy in this context; accordingly, it could be used to clean the noise generated by these types of social actor and to reduce the computation complexity of the analysis. On the other hand, the removal of moderators seems to have a significant impact on the network connectivity and the shared content. The most affected variables are closeness centrality and contribution index. We also found that the removal of overly connected nodes can significantly change the network structure. Lastly, we compared the behavior of moderators with the other users, finding distinctive characteristics by which moderators can be identified when their list is unknown. Our findings can help online community managers to understand the role of moderators within intranet forums and can be useful for social network analysts who are interested in evaluating the effects of graph simplification techniques.

A. Fronzetti Colladon, F. Grippa, R. Innarella

This paper explores the association between brand importance and growth in museum visitors. We analyzed 10 years of online forum discussions and applied the Semantic Brand Score (SBS) to assess the brand importance of five European Museums. Our Naive Bayes and regression models indicate that variations in the combined dimensions of the SBS (prevalence, diversity and connectivity) are aligned with changes in museum visitors. Results suggest that, in order to attract more visitors, museum brand managers should focus on increasing the volume of online posting and the richness of information generated by users around the brand, rather than controlling for the posts' overall positivity or negativity.

A. Fronzetti Colladon

This study uses the semantic brand score, a novel measure of brand importance in big textual data, to forecast elections based on online news. About 35,000 online news articles were transformed into networks of co-occurring words and analyzed by combining methods and tools from social network analysis and text mining. Forecasts made for four voting events in Italy provided consistent results across different voting systems: a general election, a referendum, and a municipal election in two rounds. This work contributes to the research on electoral forecasting by focusing on predictions based on online big data; it offers new perspectives regarding the textual analysis of online news through a methodology which is relatively fast and easy to apply. This study also suggests the existence of a link between the brand importance of political candidates and parties and electoral results.

A. Fronzetti Colladon, F. Grippa, B. Guardabascio et al.

This research studies the impact of online news on social and economic consumer perceptions through semantic network analysis. Using over 1.8 million online articles on Italian media covering four years, we calculate the semantic importance of specific economic-related keywords to see if words appearing in the articles could anticipate consumers' judgments about the economic situation and the Consumer Confidence Index. We use an innovative approach to analyze big textual data, combining methods and tools of text mining and social network analysis. Results show a strong predictive power for the judgments about the current households and national situation. Our indicator offers a complementary approach to estimating consumer confidence, lessening the limitations of traditional survey-based methods.

A. Fronzetti Colladon, S. Grassi, F. Ravazzolo et al.

This paper uses a new textual data index for predicting stock market data. The index is applied to a large set of news to evaluate the importance of one or more general economic-related keywords appearing in the text. The index assesses the importance of the economic-related keywords, based on their frequency of use and semantic network position. We apply it to the Italian press and construct indices to predict Italian stock and bond market returns and volatilities in a recent sample period, including the COVID-19 crisis. The evidence shows that the index captures the different phases of financial time series well. Moreover, results indicate strong evidence of predictability for bond market data, both returns and volatilities, short and long maturities, and stock market volatility.

A. Fronzetti Colladon, F. Grippa

Leveraging the power of big data represents an opportunity for brand managers to reveal patterns and trends in consumer perceptions, while monitoring positive or negative associations of the brand with desired topics. This chapter describes the functionalities of the SBS Brand Intelligence App (SBS BI), which has been designed to assess brand importance and provides brand analytics through the analysis of (big) textual data. To better describe the SBS BI's functionalities, we present a case study focused on the 2020 US Democratic Presidential Primaries. We downloaded 50,000 online articles from the Event Registry database, which contains both mainstream and blog news collected from around the world. These online news articles were transformed into networks of co-occurring words and analyzed by combining methods and tools from social network analysis and text mining.