Egor Malykh

Manuel Dibak, Vladimir Vlasov, Nour Karessli et al.

Data-driven personalization is a key practice in fashion e-commerce, improving the way businesses serve their consumers needs with more relevant content. While hyper-personalization offers highly targeted experiences to each consumer, it requires a significant amount of private data to create an individualized journey. To alleviate this, group-based personalization provides a moderate level of personalization built on broader common preferences of a consumer segment, while still being able to personalize the results. We introduce UNICON, a unified deep learning consumer segmentation framework that leverages rich consumer behavior data to learn long-term latent representations and utilizes them to extract two pivotal types of segmentation catering various personalization use-cases: lookalike, expanding a predefined target seed segment with consumers of similar behavior, and data-driven, revealing non-obvious consumer segments with similar affinities. We demonstrate through extensive experimentation our framework effectiveness in fashion to identify lookalike Designer audience and data-driven style segments. Furthermore, we present experiments that showcase how segment information can be incorporated in a hybrid recommender system combining hyper and group-based personalization to exploit the advantages of both alternatives and provide improvements on consumer experience.

Andrii Dzhoha, Egor Malykh

Modern transformer-based sequential recommenders excel at capturing short-term intent but often suffer from recency bias, overlooking stable long-term preferences. While extending sequence lengths is an intuitive fix, it is computationally inefficient, and recent interactions tend to dominate the model's attention. We propose Long-Term Embeddings (LTE) as a high-inertia contextual anchor to bridge this gap. We address a critical production challenge: the point-in-time consistency problem caused by infrastructure constraints, as feature stores typically host only a single "live" version of features. This leads to an offline-online mismatch during model deployments and rollbacks, as models are forced to process evolved representations they never saw during training. To resolve this, we introduce an LTE framework that constrains embeddings to a fixed semantic basis of content-based item representations, ensuring cross-version compatibility. Furthermore, we investigate integration strategies for causal language modeling, considering the data leakage issue that occurs when the LTE and the transformer's short-term sequence share a temporal horizon. We evaluate two representations: a heuristic average and an asymmetric autoencoder with a fixed decoder grounded in the semantic basis to enable behavioral fine-tuning while maintaining stability. Online A/B tests on Zalando demonstrate that integrating LTE as a contextual prefix token using a lagged window yields significant uplifts in both user engagement and financial metrics.

Andrii Dzhoha, Katya Mirylenka, Egor Malykh et al.

In recent years, social media users have spent significant amounts of time on short-form video platforms. As a result, established platforms in other domains, such as e-commerce, have begun introducing short-form video content to engage users and increase their time spent on the platform. The success of these experiences is due not only to the content itself but also to a unique UI innovation: instead of offering users a list of choices to click, platforms actively recommend content for users to watch one at a time. This creates new challenges for recommender systems, especially when launching a new video experience. Beyond the limited interaction data, immersive feed experiences introduce stronger position bias due to the UI and duration bias when optimizing for watch-time, as models tend to favor shorter videos. These issues, together with the feedback loop inherent in recommender systems, make it difficult to build effective solutions. In this paper, we highlight the challenges faced when introducing a new short-form video experience and present our experience showing that, even with sufficient video interaction data, it can be more beneficial to leverage a video retrieval system using a fine-tuned multimodal vision-language model to overcome these challenges. This approach demonstrated greater effectiveness compared to conventional supervised learning methods in online experiments conducted on our e-commerce platform.

Egor Malykh, Sergey Novoselov, Oleg Kudashev

Deep learning approaches are still not very common in the speaker verification field. We investigate the possibility of using deep residual convolutional neural network with spectrograms as an input features in the text-dependent speaker verification task. Despite the fact that we were not able to surpass the baseline system in quality, we achieved a quite good results for such a new approach getting an 5.23% ERR on the RSR2015 evaluation part. Fusion of the baseline and proposed systems outperformed the best individual system by 18% relatively.

Galina Lavrentyeva, Sergey Novoselov, Egor Malykh et al.

This paper presents the Speech Technology Center (STC) replay attack detection systems proposed for Automatic Speaker Verification Spoofing and Countermeasures Challenge 2017. In this study we focused on comparison of different spoofing detection approaches. These were GMM based methods, high level features extraction with simple classifier and deep learning frameworks. Experiments performed on the development and evaluation parts of the challenge dataset demonstrated stable efficiency of deep learning approaches in case of changing acoustic conditions. At the same time SVM classifier with high level features provided a substantial input in the efficiency of the resulting STC systems according to the fusion systems results.