Wentao Ning

Wentao Ning, Xiao Yan, Weiwen Liu et al.

Multi-domain recommendation (MDR) aims to provide recommendations for different domains (e.g., types of products) with overlapping users/items and is common for platforms such as Amazon, Facebook, and LinkedIn that host multiple services. Existing MDR models face two challenges: First, it is difficult to disentangle knowledge that generalizes across domains (e.g., a user likes cheap items) and knowledge specific to a single domain (e.g., a user likes blue clothing but not blue cars). Second, they have limited ability to transfer knowledge across domains with small overlaps. We propose a new MDR method named EDDA with two key components, i.e., embedding disentangling recommender and domain alignment, to tackle the two challenges respectively. In particular, the embedding disentangling recommender separates both the model and embedding for the inter-domain part and the intra-domain part, while most existing MDR methods only focus on model-level disentangling. The domain alignment leverages random walks from graph processing to identify similar user/item pairs from different domains and encourages similar user/item pairs to have similar embeddings, enhancing knowledge transfer. We compare EDDA with 12 state-of-the-art baselines on 3 real datasets. The results show that EDDA consistently outperforms the baselines on all datasets and domains. All datasets and codes are available at https://github.com/Stevenn9981/EDDA.

Guoming Li, Shangyu Zhang, Junwei Pan et al.

Scaling recommendation models is a central challenge in recommender systems. Recently, RankMixer has emerged as an effective solution, operating on a unified token representation and alternating between token mixing and per-token feedforward networks (P-FFNs) to achieve scalable performance. However, RankMixer suffers from \textit{embedding collapse}, where learned representations have low effective rank, limiting expressivity and underutilizing the expanded representation space. Through empirical analysis and theoretical insights, we identify rigid token mixing and P-FFN modules as the primary causes of this phenomenon, jointly inducing a \textbf{damped oscillatory trajectory} in effective-rank evolution across layers. To address it, we propose RankElastor, a novel architecture that produces spectrum-robust representations with provable collapse mitigation. RankElastor introduces two components: (i) \textbf{parameterized full mixing}, which enables expressive token mixing with improved spectral robustness; and (ii) \textbf{GLU-improved P-FFNs}, which stabilize representation spectra through GLU-style FFN modules. Extensive experiments on large-scale industrial datasets demonstrate that RankElastor consistently improves recommendation performance, mitigates embedding collapse, and exhibits robust scaling behavior. Code is available at this GitHub repository: https://github.com/vasile-paskardlgm/RankElastor

Junwei Pan, Wei Xue, Chao Zhou et al.

Generative recommender systems are rapidly emerging as a new paradigm for recommendation, where collaborative identifiers and/or multi-modal content are mapped into discrete token spaces and user behavior is modelled with autoregressive sequence models. Despite progress on multi-modal recommendation datasets, there is still a lack of public benchmarks that jointly offer large-scale, realistic and fully all-modality data designed specifically for generative recommendation (GR) in industrial advertising. To foster research in this direction, we organised the Tencent Advertising Algorithm Challenge 2025, a global competition built on top of two all-modality datasets for GR: TencentGR-1M and TencentGR-10M. Both datasets are constructed from real de-identified Tencent Ads logs and contain rich collaborative IDs and multi-modal representations extracted with state-of-the-art embedding models. The preliminary track (TencentGR-1M) provides 1 million user sequences with up to 100 interacted items each, where each interaction is labeled with exposure and click signals, while the final track (TencentGR-10M) scales this to 10 million users and explicitly distinguishes between click and conversion events at both the sequence and target level. This paper presents the task definition, data construction process, feature schema, baseline GR model, evaluation protocol, and key findings from top-ranked and award-winning solutions. Our datasets focus on multi-modal sequence generation in an advertising setting and introduce weighted evaluation for high-value conversion events. We release our datasets at https://huggingface.co/datasets/TAAC2025 and baseline implementations at https://github.com/TencentAdvertisingAlgorithmCompetition/baseline_2025 to enable future research on all-modality generative recommendation at an industrial scale. The official website is https://algo.qq.com/2025.

Jin Chen, Shangyu Zhang, Bin Hu et al.

The scaling laws for recommender systems have been increasingly validated, where MetaFormer-based architectures consistently benefit from increased model depth, hidden dimensionality, and user behavior sequence length. However, whether representation capacity scales proportionally with parameter growth remains largely unexplored. Prior studies on RankMixer reveal that the effective rank of token representations exhibits a damped oscillatory trajectory across layers, failing to increase consistently with depth and even degrading in deeper layers. Motivated by this observation, we propose \textbf{RankUp}, an architecture designed to mitigate representation collapse and enhance expressive capacity through randomized permutation splitting over sparse features, a multi-embedding paradigm, global token integration, crossed pretrained embedding tokens and task-specific token decoupling. RankUp has been fully deployed in large-scale production across Weixin Video Accounts, Official Accounts and Moments, yielding GMV improvements of 3.41\%, 4.81\% and 2.21\%, respectively.

Wentao Ning, Reynold Cheng, Jiajun Shen et al.

Heterogeneous Information Networks (HINs) are labeled graphs that depict relationships among different types of entities (e.g., users, movies and directors). For HINs, meta-path-based recommenders (MPRs) utilize meta-paths (i.e., abstract paths consisting of node and link types) to predict user preference, and have attracted a lot of attention due to their explainability and performance. We observe that the performance of MPRs is highly sensitive to the meta-paths they use, but existing works manually select the meta-paths from many possible ones. Thus, to discover effective meta-paths automatically, we propose the Reinforcement learning-based Meta-path Selection (RMS) framework. Specifically, we define a vector encoding for meta-paths and design a policy network to extend meta-paths. The policy network is trained based on the results of downstream recommendation tasks and an early stopping approximation strategy is proposed to speed up training. RMS is a general model, and it can work with all existing MPRs. We also propose a new MPR called RMS-HRec, which uses an attention mechanism to aggregate information from the meta-paths. We conduct extensive experiments on real datasets. Compared with the manually selected meta-paths, the meta-paths identified by RMS consistently improve recommendation quality. Moreover, RMS-HRec outperforms state-of-the-art recommender systems by an average of 7% in hit ratio. The codes and datasets are available on https://github.com/Stevenn9981/RMS-HRec.