Qianglin Wen

Qianglin Wen, Xiangkun Wu, Chengchun Shi et al.

Experimental design has emerged as a powerful approach for improving the sample efficiency of A/B testing, yet existing designs rely critically on correctly specified models. We study robust sequential experimental design under model misspecification and develop a unified framework that covers both contextual bandit and dynamic settings. Theoretically, we prove that our design bounds the worst-case mean squared error of the estimated treatment effect. Empirically, we demonstrate the effectiveness of the proposed approach using synthetic and real-world datasets from a leading technology company.

Xiangkun Wu, Qianglin Wen, Yingying Zhang et al.

A/B testing has become a gold standard for modern technological companies to conduct policy evaluation. Yet, its application to time series experiments, where policies are sequentially assigned over time, remains challenging. Existing designs suffer from two limitations: (i) they do not fully leverage the entire history for treatment allocation; (ii) they rely on strong assumptions to approximate the objective function (e.g., the mean squared error of the estimated treatment effect) for optimizing the design. We first establish an impossibility theorem showing that failure to condition on the full history leads to suboptimal designs, due to the dynamic dependencies in time series experiments. To address both limitations simultaneously, we next propose a transformer reinforcement learning (RL) approach which leverages transformers to condition allocation on the entire history and employs RL to directly optimize the MSE without relying on restrictive assumptions. Empirical evaluations on synthetic data, a publicly available dispatch simulator, and a real-world ridesharing dataset demonstrate that our proposal consistently outperforms existing designs.

Qianglin Wen, Chengchun Shi, Ying Yang et al.

A/B testing has become the gold standard for policy evaluation in modern technological industries. Motivated by the widespread use of switchback experiments in A/B testing, this paper conducts a comprehensive comparative analysis of various switchback designs in Markovian environments. Unlike many existing works which derive the optimal design based on specific and relatively simple estimators, our analysis covers a range of state-of-the-art estimators developed in the reinforcement learning (RL) literature. It reveals that the effectiveness of different switchback designs depends crucially on (i) the size of the carryover effect and (ii) the auto-correlations among reward errors over time. Meanwhile, these findings are estimator-agnostic, i.e., they apply to most RL estimators. Based on these insights, we provide a workflow to offer guidelines for practitioners on designing switchback experiments in A/B testing.

Jinjuan Wang, Qianglin Wen, Yu Zhang et al.

A/B testing is widely used in modern technology companies for policy evaluation and product deployment, with the goal of comparing the outcomes under a newly-developed policy against a standard control. Various causal inference and reinforcement learning methods developed in the literature are applicable to A/B testing. This paper introduces a two-armed bandit framework designed to improve the power of existing approaches. The proposed procedure consists of three main steps: (i) employing doubly robust estimation to generate pseudo-outcomes, (ii) utilizing a two-armed bandit framework to construct the test statistic, and (iii) applying a permutation-based method to compute the $p$-value. We demonstrate the efficacy of the proposed method through asymptotic theories, numerical experiments and real-world data from a ridesharing company, showing its superior performance in comparison to existing methods.

Ting Li, Chengchun Shi, Qianglin Wen et al.

This paper studies policy evaluation with multiple data sources, especially in scenarios that involve one experimental dataset with two arms, complemented by a historical dataset generated under a single control arm. We propose novel data integration methods that linearly integrate base policy value estimators constructed based on the experimental and historical data, with weights optimized to minimize the mean square error (MSE) of the resulting combined estimator. We further apply the pessimistic principle to obtain more robust estimators, and extend these developments to sequential decision making. Theoretically, we establish non-asymptotic error bounds for the MSEs of our proposed estimators, and derive their oracle, efficiency and robustness properties across a broad spectrum of reward shift scenarios. Numerical experiments and real-data-based analyses from a ridesharing company demonstrate the superior performance of the proposed estimators.