Seth Spielman

Paul Thomas, Seth Spielman, Nick Craswell et al. · microsoft-research

Relevance labels, which indicate whether a search result is valuable to a searcher, are key to evaluating and optimising search systems. The best way to capture the true preferences of users is to ask them for their careful feedback on which results would be useful, but this approach does not scale to produce a large number of labels. Getting relevance labels at scale is usually done with third-party labellers, who judge on behalf of the user, but there is a risk of low-quality data if the labeller doesn't understand user needs. To improve quality, one standard approach is to study real users through interviews, user studies and direct feedback, find areas where labels are systematically disagreeing with users, then educate labellers about user needs through judging guidelines, training and monitoring. This paper introduces an alternate approach for improving label quality. It takes careful feedback from real users, which by definition is the highest-quality first-party gold data that can be derived, and develops an large language model prompt that agrees with that data. We present ideas and observations from deploying language models for large-scale relevance labelling at Bing, and illustrate with data from TREC. We have found large language models can be effective, with accuracy as good as human labellers and similar capability to pick the hardest queries, best runs, and best groups. Systematic changes to the prompts make a difference in accuracy, but so too do simple paraphrases. To measure agreement with real searchers needs high-quality "gold" labels, but with these we find that models produce better labels than third-party workers, for a fraction of the cost, and these labels let us train notably better rankers.

Beatriz Costa-Gomes, Pavel Tolmachev, Eloise Taysom et al.

We analyze over 500,000 de-identified health-related conversations with Microsoft Copilot from January 2026 to characterize what people ask conversational AI about health. We develop a hierarchical intent taxonomy of 12 primary categories using privacy-preserving LLM-based classification validated against expert human annotation, and apply LLM-driven topic-clustering for prevalent themes within each intent. Using this taxonomy, we characterize the intents and topics behind health queries, identify who these queries are about, and analyze how usage varies by device and time of day. Five findings stand out. First, nearly one in five conversations involve personal symptom assessment or condition discussion, and even the dominant general information category (40%) is concentrated on specific treatments and conditions, suggesting that this is a lower bound on personal health intent. Second, one in seven of these personal health queries concern someone other than the user, such as a child, a parent, a partner, suggesting that conversational AI can be a caregiving tool, not just a personal one. Third, personal queries about symptoms and emotional health queries increase markedly in the evening and nighttime hours, when traditional healthcare is most limited. Fourth, usage diverges sharply by device: mobile concentrates on personal health concerns, while desktop is dominated by professional and academic work. Fifth, a substantial share of queries focuses on navigating healthcare systems such as finding providers, and understanding insurance, highlighting friction in the delivery of existing healthcare. These patterns have direct implications for platform-specific design, safety considerations, and the responsible development of health AI.