Shani Ye

Liyao Jiang, Chenglin Li, Haolan Chen et al.

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

Haopeng Jin, Hongzhu Yi, Wenlong Zhao et al.

Long-video understanding with multimodal language models suffers from three compounding bottlenecks: heavy decode cost to obtain dense RGB frames, quadratic token growth with frame count, and weak motion perception under sparse keyframe sampling. We present HY-Himmel, a hierarchical video-language framework that allocates semantic and motion capacity separately. A small set of sparse anchor I-frames is routed to the expensive host ViT to ground object identity and scene layout, while the far denser inter-frame intervals are encoded by a lightweight compressed-domain tri-stream adapter that distils motion evidence from motion-vector maps, residual maps, and I-frame context into aligned motion tokens. These tokens are injected into the LLM via a differentiable placeholder mechanism after a dedicated Stage-1 contrastive alignment that places the motion representation in a geometry compatible with the frozen visual backbone. On Video-MME, HY-Himmel surpasses the dense 32-frame baseline by +2.3 pp (61.2 to 63.5%) while using 3.6x fewer context tokens. Extensive ablations over stream composition, motion encoder family, fusion mode, alignment objective, anchor count, LoRA rank, and video duration confirm that the full tri-stream is necessary and sufficient for the observed gains.