Allen Tran

h-index11
2papers

2 Papers

GNNov 10, 2025
The Value of Personalized Recommendations: Evidence from Netflix

Kevin Zielnicki, Guy Aridor, Aurélien Bibaut et al.

Personalized recommendation systems shape much of user choice online, yet their targeted nature makes separating out the value of recommendation and the underlying goods challenging. We build a discrete choice model that embeds recommendation-induced utility, low-rank heterogeneity, and flexible state dependence and apply the model to viewership data at Netflix. We exploit idiosyncratic variation introduced by the recommendation algorithm to identify and separately value these components as well as to recover model-free diversion ratios that we can use to validate our structural model. We use the model to evaluate counterfactuals that quantify the incremental engagement generated by personalized recommendations. First, we show that replacing the current recommender system with a matrix factorization or popularity-based algorithm would lead to 4% and 12% reduction in engagement, respectively, and decreased consumption diversity. Second, most of the consumption increase from recommendations comes from effective targeting, not mechanical exposure, with the largest gains for mid-popularity goods (as opposed to broadly appealing or very niche goods).

MLJan 12, 2025
Semiparametric Double Reinforcement Learning with Applications to Long-Term Causal Inference

Lars van der Laan, David Hubbard, Allen Tran et al.

Double Reinforcement Learning (DRL) enables efficient inference for policy values in nonparametric Markov decision processes (MDPs), but existing methods face two major obstacles: (1) they require stringent intertemporal overlap conditions on state trajectories, and (2) they rely on estimating high-dimensional occupancy density ratios. Motivated by problems in long-term causal inference, we extend DRL to a semiparametric setting and develop doubly robust, automatic estimators for general linear functionals of the Q-function in infinite-horizon, time-homogeneous MDPs. By imposing structure on the Q-function, we relax the overlap conditions required by nonparametric methods and obtain efficiency gains. The second obstacle--density-ratio estimation--typically requires computationally expensive and unstable min-max optimization. To address both challenges, we introduce superefficient nonparametric estimators whose limiting variance falls below the generalized Cramer-Rao bound. These estimators treat the Q-function as a one-dimensional summary of the state-action process, reducing high-dimensional overlap requirements to a single-dimensional condition. The procedure is simple to implement: estimate and calibrate the Q-function using fitted Q-iteration, then plug the result into the target functional, thereby avoiding density-ratio estimation altogether.