Yaniv Dover

Yaniv Dover, Shaul Oreg

Online communities are an increasingly important stakeholder for firms, and despite the growing body of research on them, much remains to be learned about them and about the factors that determine their attributes and sustainability. Whereas most of the literature focuses on predictors such as community activity, network structure, and platform interface, there is little research about behavioral and psychological aspects of community members and leaders. In the present study we focus on the personality traits of community founders as predictors of community attributes and sustainability. We develop a tool to estimate community members' Big Five personality traits from their social media text and use it to estimate the traits of 35,164 founders in 8,625 Reddit communities. We find support for most of our predictions about the relationships between founder traits and community sustainability and attributes, including the level of engagement within the community, aspects of its social network structure, and whether the founders themselves remain active in it.

Valeria Lerman, Yaniv Dover

As large language models (LLMs) and LLM-based agents increasingly interact with humans in decision-making contexts, understanding the trust dynamics between humans and AI agents becomes a central concern. While considerable literature studies how humans trust AI agents, it is much less understood how LLM-based agents develop effective trust in humans. LLM-based agents likely rely on some sort of implicit effective trust in trust-related contexts (e.g., evaluating individual loan applications) to assist and affect decision making. Using established behavioral theories, we develop an approach that studies whether LLMs trust depends on the three major trustworthiness dimensions: competence, benevolence and integrity of the human subject. We also study how demographic variables affect effective trust. Across 43,200 simulated experiments, for five popular language models, across five different scenarios we find that LLM trust development shows an overall similarity to human trust development. We find that in most, but not all cases, LLM trust is strongly predicted by trustworthiness, and in some cases also biased by age, religion and gender, especially in financial scenarios. This is particularly true for scenarios common in the literature and for newer models. While the overall patterns align with human-like mechanisms of effective trust formation, different models exhibit variation in how they estimate trust; in some cases, trustworthiness and demographic factors are weak predictors of effective trust. These findings call for a better understanding of AI-to-human trust dynamics and monitoring of biases and trust development patterns to prevent unintended and potentially harmful outcomes in trust-sensitive applications of AI.

Miriam Havin, Timna Wharton Kleinman, Moran Koren et al.

The increasing integration of large language models (LLMs) based conversational agents into everyday life raises critical cognitive and social questions about their potential to influence human opinions. Although previous studies have shown that LLM-based agents can generate persuasive content, these typically involve controlled English-language settings. Addressing this, our preregistered study explored LLMs' persuasive capabilities in more ecological, unconstrained scenarios, examining both static (written paragraphs) and dynamic (conversations via Telegram) interaction types. Conducted entirely in Hebrew with 200 participants, the study assessed the persuasive effects of both LLM and human interlocutors on controversial civil policy topics. Results indicated that participants adopted LLM and human perspectives similarly, with significant opinion changes evident across all conditions, regardless of interlocutor type or interaction mode. Confidence levels increased significantly in most scenarios. These findings demonstrate LLM-based agents' robust persuasive capabilities across diverse sources and settings, highlighting their potential impact on shaping public opinions.