Lucas Bernardi

Georgios Christos Chouliaras, Kornel Kiełczewski, Amit Beka et al.

In the last few years, the Machine Learning (ML) and Artificial Intelligence community has developed an increasing interest in Software Engineering (SE) for ML Systems leading to a proliferation of best practices, rules, and guidelines aiming at improving the quality of the software of ML Systems. However, understanding their impact on the overall quality has received less attention. Practices are usually presented in a prescriptive manner, without an explicit connection to their overall contribution to software quality. Based on the observation that different practices influence different aspects of software-quality and that one single quality aspect might be addressed by several practices we propose a framework to analyse sets of best practices with focus on quality impact and prioritization of their implementation. We first introduce a hierarchical Software Quality Model (SQM) specifically tailored for ML Systems. Relying on expert knowledge, the connection between individual practices and software quality aspects is explicitly elicited for a large set of well-established practices. Applying set-function optimization techniques we can answer questions such as what is the set of practices that maximizes SQM coverage, what are the most important ones, which practices should be implemented in order to improve specific quality aspects, among others. We illustrate the usage of our framework by analyzing well-known sets of practices.

Lucas Bernardi, Sakshi Batra, Cintia Alicia Bruscantini

The construction of effective Recommender Systems (RS) is a complex process, mainly due to the nature of RSs which involves large scale software-systems and human interactions. Iterative development processes require deep understanding of a current baseline as well as the ability to estimate the impact of changes in multiple variables of interest. Simulations are well suited to address both challenges and potentially leading to a high velocity construction process, a fundamental requirement in commercial contexts. Recently, there has been significant interest in RS Simulation Platforms, which allow RS developers to easily craft simulated environments where their systems can be analysed. In this work we discuss how simulations help to increase velocity, we look at the literature around RS Simulation Platforms, analyse strengths and gaps and distill a set of guiding principles for the design of RS Simulation Platforms that we believe will maximize the velocity of iterative RS construction processes.

Niek Tax, Kees Jan de Vries, Mathijs de Jong et al.

Fraud detection and prevention play an important part in ensuring the sustained operation of any e-commerce business. Machine learning (ML) often plays an important role in these anti-fraud operations, but the organizational context in which these ML models operate cannot be ignored. In this paper, we take an organization-centric view on the topic of fraud detection by formulating an operational model of the anti-fraud departments in e-commerce organizations. We derive 6 research topics and 12 practical challenges for fraud detection from this operational model. We summarize the state of the literature for each research topic, discuss potential solutions to the practical challenges, and identify 22 open research challenges.

Anastasiia Kornilova, Lucas Bernardi

Online Travel Platforms are virtual two-sided marketplaces where guests search for accommodations and accommodation providers list their properties such as hotels and vacation rentals. The large majority of hotels are rated by official institutions with a number of stars indicating the quality of service they provide. It is a simple and effective mechanism that contributes to match supply with demand by helping guests to find options meeting their criteria and accommodation suppliers to market their product to the right segment directly impacting the number of transactions on the platform. Unfortunately, no similar rating system exists for the large majority of vacation rentals, making it difficult for guests to search and compare options and hard for vacation rentals suppliers to market their product effectively. In this work we describe a machine learned quality rating system for vacation rentals. The problem is challenging, mainly due to explainability requirements and the lack of ground truth. We present techniques to address these challenges and empirical evidence of their efficacy. Our system was successfully deployed and validated through Online Controlled Experiments performed in Booking. com, a large Online Travel Platform, and running for more than one year, impacting more than a million accommodations and millions of guests.

Themis Mavridis, Pablo Estevez, Lucas Bernardi

Booking.com is a virtual two-sided marketplace where guests and accommodation providers are the two distinct stakeholders. They meet to satisfy their respective and different goals. Guests want to be able to choose accommodations from a huge and diverse inventory, fast and reliably within their requirements and constraints. Accommodation providers desire to reach a reliable and large market that maximizes their revenue. Finding the best accommodation for the guests, a problem typically addressed by the recommender systems community, and finding the best audience for the accommodation providers, are key pieces of a good platform. This work describes how Booking.com extends such approach, enabling the guests themselves to find the best accommodation by helping them to discover their needs and restrictions, what the market can actually offer, reinforcing good decisions, discouraging bad ones, etc. turning the platform into a decision process advisor, as opposed to a decision maker. Booking.com implements this idea with hundreds of Machine Learned Models, all of them validated through rigorous Randomized Controlled Experiments. We further elaborate on model types, techniques, methodological issues and challenges that we have faced.

Lucas Bernardi, Jaap Kamps, Julia Kiseleva et al.

Many e-commerce websites use recommender systems to recommend items to users. When a user or item is new, the system may fail because not enough information is available on this user or item. Various solutions to this `cold-start problem' have been proposed in the literature. However, many real-life e-commerce applications suffer from an aggravated, recurring version of cold-start even for known users or items, since many users visit the website rarely, change their interests over time, or exhibit different personas. This paper exposes the `Continuous Cold Start' (CoCoS) problem and its consequences for content- and context-based recommendation from the viewpoint of typical e-commerce applications, illustrated with examples from a major travel recommendation website, Booking.com.

Julia Kiseleva, Melanie J. I. Müller, Lucas Bernardi et al.

Recommendation based on user preferences is a common task for e-commerce websites. New recommendation algorithms are often evaluated by offline comparison to baseline algorithms such as recommending random or the most popular items. Here, we investigate how these algorithms themselves perform and compare to the operational production system in large scale online experiments in a real-world application. Specifically, we focus on recommending travel destinations at Booking.com, a major online travel site, to users searching for their preferred vacation activities. To build ranking models we use multi-criteria rating data provided by previous users after their stay at a destination. We implement three methods and compare them to the current baseline in Booking.com: random, most popular, and Naive Bayes. Our general conclusion is that, in an online A/B test with live users, our Naive-Bayes based ranker increased user engagement significantly over the current online system.