Zhangyuan Wang

Wei Zhang, Dai Li, Chen Liang et al.

Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexity and input feature set of online ads ranking models. This challenge is magnified in extensive systems like Meta's, which encompass hundreds of models with diverse specifications, rendering the tailoring of user representation learning for each model impractical. To address these challenges, we present Scaling User Modeling (SUM), a framework widely deployed in Meta's ads ranking system, designed to facilitate efficient and scalable sharing of online user representation across hundreds of ads models. SUM leverages a few designated upstream user models to synthesize user embeddings from massive amounts of user features with advanced modeling techniques. These embeddings then serve as inputs to downstream online ads ranking models, promoting efficient representation sharing. To adapt to the dynamic nature of user features and ensure embedding freshness, we designed SUM Online Asynchronous Platform (SOAP), a latency free online serving system complemented with model freshness and embedding stabilization, which enables frequent user model updates and online inference of user embeddings upon each user request. We share our hands-on deployment experiences for the SUM framework and validate its superiority through comprehensive experiments. To date, SUM has been launched to hundreds of ads ranking models in Meta, processing hundreds of billions of user requests daily, yielding significant online metric gains and improved infrastructure efficiency.

Yuhao Zhou, Yunpeng Zhu, Yang Zhou et al.

Vision-Language-Action (VLA) models hold great promise for general-purpose robotic intelligence, yet scaling up such models is severely bottlenecked by the high cost of acquiring annotated training data. Fortunately, vision-equipped robots deployed across various domains already produce abundant vision-action pairs that can be leveraged to scale up VLA training more efficiently. However, these raw data cannot be centrally aggregated due to various constraints and also exhibit severe heterogeneity. To address these challenges, in this paper, we propose ForgeVLA, a federated VLA training framework that learns VLA models from distributed vision-action pairs without centralizing raw data or requiring manual annotations. Specifically, each client in ForgeVLA is equipped with an embodied instruction classifier that maps vision-action pairs to a predefined instruction set, recovering the missing language modality and forming complete vision-language-action triplets. Beyond triplet construction, we also identify vision-language feature collapse as a critical challenge that has been largely overlooked in prior federated VLA research. To mitigate this issue, ForgeVLA combines a client-side contrastive planning loss with a server-side adaptive aggregation strategy to learn task-discriminative representations efficiently. Extensive experiments across multiple benchmarks show that ForgeVLA significantly outperforms other baselines, and ablation studies further validate the contribution of each component.