Xinyan Ye

Haowen Wang, Xinyan Ye, Yangze Zhou et al.

Uplift modeling is a fundamental component of marketing effect modeling, which is commonly employed to evaluate the effects of treatments on outcomes. Through uplift modeling, we can identify the treatment with the greatest benefit. On the other side, we can identify clients who are likely to make favorable decisions in response to a certain treatment. In the past, uplift modeling approaches relied heavily on the difference-in-difference (DID) architecture, paired with a machine learning model as the estimation learner, while neglecting the link and confidential information between features. We proposed a framework based on graph neural networks that combine causal knowledge with an estimate of uplift value. Firstly, we presented a causal representation technique based on CATE (conditional average treatment effect) estimation and adjacency matrix structure learning. Secondly, we suggested a more scalable uplift modeling framework based on graph convolution networks for combining causal knowledge. Our findings demonstrate that this method works effectively for predicting uplift values, with small errors in typical simulated data, and its effectiveness has been verified in actual industry marketing data.

Xinyan Ye, Jiankang Deng, Abbas Edalat

Talking-head generation requires joint modeling of identity, head pose, facial expression, and mouth dynamics. Existing methods typically address only a subset of these factors, and rely on fixed-weight or heuristic fusion when multiple conditions are involved. We present MoCoTalk, a multi-conditional video diffusion framework that unifies four complementary control signals: a reference image, facial keypoints, 3DMM-rendered shading meshes, and the corresponding speech audio. To resolve destructive interference among heterogeneous conditions, we introduce an Adaptive Multi-Condition Router that computes channel-wise, timestep-aware gating over the four condition streams, allowing the fusion strategy to vary with both feature subspace and noise level. To better capture speech-related facial dynamics, we design a Mouth-Augmented Shading Mesh, a 3DMM-based representation that decouples head motion, mouth motion, expression, and lighting. This design provides a temporally consistent geometric prior and allows flexible recombination of these attributes at inference. We further introduce a lip consistency loss to tighten audio-visual alignment. Extensive experiments show that MoCoTalk achieves state-of-the-art performance on the majority of structural, motion, and perceptual metrics, while offering attribute-level controllability that single-condition methods do not provide.