Nayeli Bravo

Jingchao Fang, Nikos Arechiga, Keiichi Namaoshi et al.

The Wizard of Oz (WoZ) method is a widely adopted research approach where a human Wizard ``role-plays'' a not readily available technology and interacts with participants to elicit user behaviors and probe the design space. With the growing ability for modern large language models (LLMs) to role-play, one can apply LLMs as Wizards in WoZ experiments with better scalability and lower cost than the traditional approach. However, methodological guidance on responsibly applying LLMs in WoZ experiments and a systematic evaluation of LLMs' role-playing ability are lacking. Through two LLM-powered WoZ studies, we take the first step towards identifying an experiment lifecycle for researchers to safely integrate LLMs into WoZ experiments and interpret data generated from settings that involve Wizards role-played by LLMs. We also contribute a heuristic-based evaluation framework that allows the estimation of LLMs' role-playing ability in WoZ experiments and reveals LLMs' behavior patterns at scale.

Nikos Arechiga, Francine Chen, Rumen Iliev et al.

Identifying personalized interventions for an individual is an important task. Recent work has shown that interventions that do not consider the demographic background of individual consumers can, in fact, produce the reverse effect, strengthening opposition to electric vehicles. In this work, we focus on methods for personalizing interventions based on an individual's demographics to shift the preferences of consumers to be more positive towards Battery Electric Vehicles (BEVs). One of the constraints in building models to suggest interventions for shifting preferences is that each intervention can influence the effectiveness of later interventions. This, in turn, requires many subjects to evaluate effectiveness of each possible intervention. To address this, we propose to identify personalized factors influencing BEV adoption, such as barriers and motivators. We present a method for predicting these factors and show that the performance is better than always predicting the most frequent factors. We then present a Reinforcement Learning (RL) model that learns the most effective interventions, and compare the number of subjects required for each approach.