Pallavi Basu

Pallavi Basu, Ron Berman

A/B testing is a core tool for decision-making in business experimentation, particularly in digital platforms and marketplaces. Practitioners often prioritize lift in performance metrics while seeking to control the costs of false discoveries. This paper develops a decision-theoretic framework for maximizing expected profit subject to a constraint on the cost-weighted false discovery rate (FDR). We propose an empirical Bayes approach that uses a greedy knapsack algorithm to rank experiments based on the ratio of expected lift to cost, incorporating the local false discovery rate (lfdr) as a key statistic. The resulting oracle rule is valid and rank-optimal. In large-scale settings, we establish the asymptotic validity of a data-driven implementation and demonstrate superior finite-sample performance over existing FDR-controlling methods. An application to A/B tests run on the Optimizely platform highlights the business value of the approach.

Emre Demirkaya, Yang Feng, Pallavi Basu et al.

Model selection is crucial to high-dimensional learning and inference for contemporary big data applications in pinpointing the best set of covariates among a sequence of candidate interpretable models. Most existing work assumes implicitly that the models are correctly specified or have fixed dimensionality. Yet both features of model misspecification and high dimensionality are prevalent in practice. In this paper, we exploit the framework of model selection principles in misspecified models originated in Lv and Liu (2014) and investigate the asymptotic expansion of Bayesian principle of model selection in the setting of high-dimensional misspecified models. With a natural choice of prior probabilities that encourages interpretability and incorporates Kullback-Leibler divergence, we suggest the high-dimensional generalized Bayesian information criterion with prior probability (HGBIC_p) for large-scale model selection with misspecification. Our new information criterion characterizes the impacts of both model misspecification and high dimensionality on model selection. We further establish the consistency of covariance contrast matrix estimation and the model selection consistency of HGBIC_p in ultra-high dimensions under some mild regularity conditions. The advantages of our new method are supported by numerical studies.

Pallavi Basu, Yang Feng, Jinchi Lv

Model selection is indispensable to high-dimensional sparse modeling in selecting the best set of covariates among a sequence of candidate models. Most existing work assumes implicitly that the model is correctly specified or of fixed dimensions. Yet model misspecification and high dimensionality are common in real applications. In this paper, we investigate two classical Kullback-Leibler divergence and Bayesian principles of model selection in the setting of high-dimensional misspecified models. Asymptotic expansions of these principles reveal that the effect of model misspecification is crucial and should be taken into account, leading to the generalized AIC and generalized BIC in high dimensions. With a natural choice of prior probabilities, we suggest the generalized BIC with prior probability which involves a logarithmic factor of the dimensionality in penalizing model complexity. We further establish the consistency of the covariance contrast matrix estimator in a general setting. Our results and new method are supported by numerical studies.