Yueyang Su

Yihang Wang, Xu Huang, Bowen Tian et al.

Generative LLM have achieved remarkable success in various industrial applications, owing to their promising In-Context Learning capabilities. However, the issue of long context in complex tasks poses a significant barrier to their wider adoption, manifested in two main aspects: (i) The excessively long context leads to high costs and inference delays. (ii) A substantial amount of task-irrelevant information introduced by long contexts exacerbates the "lost in the middle" problem. Existing methods compress context by removing redundant tokens using metrics such as self-information or PPL, which is inconsistent with the objective of retaining the most important tokens when conditioning on a given query. In this study, we introduce information bottleneck theory (IB) to model the problem, offering a novel perspective that thoroughly addresses the essential properties required for context compression. Additionally, we propose a cross-attention-based approach to approximate mutual information in IB, which can be flexibly replaced with suitable alternatives in different scenarios. Extensive experiments on four datasets demonstrate that our method achieves a 25% increase in compression rate compared to the state-of-the-art, while maintaining question answering performance. In particular, the context compressed by our method even outperform the full context in some cases.

Chang Gong, Di Yao, Lei Zhang et al.

In online advertising, marketing mix modeling (MMM) is employed to predict the gross merchandise volume (GMV) of brand shops and help decision-makers to adjust the budget allocation of various advertising channels. Traditional MMM methods leveraging regression techniques can fail in handling the complexity of marketing. Although some efforts try to encode the causal structures for better prediction, they have the strict restriction that causal structures are prior-known and unchangeable. In this paper, we define a new causal MMM problem that automatically discovers the interpretable causal structures from data and yields better GMV predictions. To achieve causal MMM, two essential challenges should be addressed: (1) Causal Heterogeneity. The causal structures of different kinds of shops vary a lot. (2) Marketing Response Patterns. Various marketing response patterns i.e., carryover effect and shape effect, have been validated in practice. We argue that causal MMM needs dynamically discover specific causal structures for different shops and the predictions should comply with the prior known marketing response patterns. Thus, we propose CausalMMM that integrates Granger causality in a variational inference framework to measure the causal relationships between different channels and predict the GMV with the regularization of both temporal and saturation marketing response patterns. Extensive experiments show that CausalMMM can not only achieve superior performance of causal structure learning on synthetic datasets with improvements of 5.7%\sim 7.1%, but also enhance the GMV prediction results on a representative E-commerce platform.