Jason Shuo Zhang

Jason Shuo Zhang, Benjamin Howson, Panayiota Savva et al.

Personalised discount codes provide a powerful mechanism for managing customer relationships and operational spend in e-commerce. Bandits are well suited for this product area, given the partial information nature of the problem, as well as the need for adaptation to the changing business environment. Here, we introduce DISCO, an end-to-end contextual bandit framework for personalised discount code allocation at ASOS. DISCO adapts the traditional Thompson Sampling algorithm by integrating it within an integer program, thereby allowing for operational cost control. Because bandit learning is often worse with high dimensional actions, we focused on building low dimensional action and context representations that were nonetheless capable of good accuracy. Additionally, we sought to build a model that preserved the relationship between price and sales, in which customers increasing their purchasing in response to lower prices ("negative price elasticity"). These aims were achieved by using radial basis functions to represent the continuous (i.e. infinite armed) action space, in combination with context embeddings extracted from a neural network. These feature representations were used within a Thompson Sampling framework to facilitate exploration, and further integrated with an integer program to allocate discount codes across ASOS's customer base. These modelling decisions result in a reward model that (a) enables pooled learning across similar actions, (b) is highly accurate, including in extrapolation, and (c) preserves the expected negative price elasticity. Through offline analysis, we show that DISCO is able to effectively enact exploration and improves its performance over time, despite the global constraint. Finally, we subjected DISCO to a rigorous online A/B test, and find that it achieves a significant improvement of >1% in average basket value, relative to the legacy systems.

Upasana Dutta, Rhett Hanscom, Jason Shuo Zhang et al.

Social media platforms have been exploited to conduct election interference in recent years. In particular, the Russian-backed Internet Research Agency (IRA) has been identified as a key source of misinformation spread on Twitter prior to the 2016 U.S. presidential election. The goal of this research is to understand whether general Twitter users changed their behavior in the year following first contact from an IRA account. We compare the before and after behavior of contacted users to determine whether there were differences in their mean tweet count, the sentiment of their tweets, and the frequency and sentiment of tweets mentioning @realDonaldTrump or @HillaryClinton. Our results indicate that users overall exhibited statistically significant changes in behavior across most of these metrics, and that those users that engaged with the IRA generally showed greater changes in behavior.

Jason Shuo Zhang, Chenhao Tan, Qin Lv

Intergroup contact has long been considered as an effective strategy to reduce prejudice between groups. However, recent studies suggest that exposure to opposing groups in online platforms can exacerbate polarization. To further understand the behavior of individuals who actively engage in intergroup contact in practice, we provide a large-scale observational study of intragroup behavioral differences between members with and without intergroup contact. We leverage the existing structure of NBA-related discussion forums on Reddit to study the context of professional sports. We identify fans of each NBA team as members of a group and trace whether they have intergroup contact. Our results show that members with intergroup contact use more negative and abusive language in their affiliated group than those without such contact, after controlling for activity levels. We further quantify different levels of intergroup contact and show that there may exist nonlinear mechanisms regarding how intergroup contact relates to intragroup behavior. Our findings provide complementary evidence to experimental studies in a novel context and also shed light on possible reasons for the different outcomes in prior studies.

Jason Shuo Zhang, Mike Gartrell, Richard Han et al.

In this paper, we present GEVR, the first Group Event Venue Recommendation system that incorporates mobility via individual location traces and context information into a "social-based" group decision model to provide venue recommendations for groups of mobile users. Our study leverages a real-world dataset collected using the OutWithFriendz mobile app for group event planning, which contains 625 users and over 500 group events. We first develop a novel "social-based" group location prediction model, which adaptively applies different group decision strategies to groups with different social relationship strength to aggregate each group member's location preference, to predict where groups will meet. Evaluation results show that our prediction model not only outperforms commonly used and state-of-the-art group decision strategies with over 80% accuracy for predicting groups' final meeting location clusters, but also provides promising qualities in cold-start scenarios. We then integrate our prediction model with the Foursquare Venue Recommendation API to construct an event venue recommendation framework for groups of mobile users. Evaluation results show that GEVR outperforms the comparative models by a significant margin.