Haocheng Lin

Haocheng Lin

Large language models (LLMs) have transformed natural language processing, yet face challenges in specialized tasks such as simulating opinions on environmental policies. This paper introduces a novel fine-tuning approach that integrates socio-demographic data from the UK Household Longitudinal Study, uniquely using profiling factors, such as age, gender, income, education, and region. This method enhances the accuracy and representation of generated views. By emulating diverse synthetic profiles, the fine-tuned models significantly outperform pre-trained counterparts, achieving measurable improvements in capturing demographic nuances. Evaluation metrics, including Chi-Squared, Cosine Similarity, Jaccard Index, and KL-divergence, reveal a strong alignment between synthetic and real-world opinions. This work demonstrates the potential of fine-tuned LLMs tailored to societal contexts to enable more ethical and precise policy simulations. Its broader implications include deploying LLMs in domains like healthcare and education, fostering inclusive and data-driven decision-making in both research and practice.

Haocheng Lin

The popularisation of applying AI in businesses poses significant challenges relating to ethical principles, governance, and legal compliance. Although businesses have embedded AI into their day-to-day processes, they lack a unified approach for mitigating its potential risks. This paper introduces a framework ensuring that AI must be ethical, controllable, viable, and desirable. Balancing these factors ensures the design of a framework that addresses its trade-offs, such as balancing performance against explainability. A successful framework provides practical advice for businesses to meet regulatory requirements in sectors such as finance and healthcare, where it is critical to comply with standards like GPDR and the EU AI Act. Different case studies validate this framework by integrating AI in both academic and practical environments. For instance, large language models are cost-effective alternatives for generating synthetic opinions that emulate attitudes to environmental issues. These case studies demonstrate how having a structured framework could enhance transparency and maintain performance levels as shown from the alignment between synthetic and expected distributions. This alignment is quantified using metrics like Chi-test scores, normalized mutual information, and Jaccard indexes. Future research should explore the framework's empirical validation in diverse industrial settings further, ensuring the model's scalability and adaptability.