Muhammad Raees

Muhammad Raees, Konstantinos Papangelis, Vassilis Javed Khan

In sales and marketing, customer segmentation is an important tool for formulating strategies for customer treatment and supply chain management. Most segmentation implementations rely on limited criteria, such as recency, frequency, and monetary (RFM) modeling, which often fail to capture complex business interactions. In this work, we design and evaluate a dynamic multi-criteria decision-making (MCDM) method in a business-to-business (B2B) manufacturing context by 1) extending RFM to dimensions of stability and growth, 2) integrating an adaptive and analytical hierarchical process to match business objectives, and 3) evaluating multivariate time-series clustering models. We then measure customer stability, tracking between-segment transitions, and volatility over time, and apply a graph-based consensus model to further strengthen the analysis. We test the efficacy of the proposed method using a real-world manufacturing company dataset to segment more than 3,000 B2B customers, showing strong robustness to temporal shifts. The implementation enables domain experts with preferential analytics to devise their strategies, providing effective decision support for B2B customer segmentation.

Muhammad Raees, Samina Fazilat

Sentiment analysis possesses the potential of diverse applicability on digital platforms. Sentiment analysis extracts the polarity to understand the intensity and subjectivity in the text. This work uses a lexicon-based method to perform sentiment analysis and shows an evaluation of classification models trained over textual data. The lexicon-based methods identify the intensity of emotion and subjectivity at word levels. The categorization identifies the informative words inside a text and specifies the quantitative ranking of the polarity of words. This work is based on a multi-class problem of text being labeled as positive, negative, or neutral. Twitter sentiment dataset containing 1.6 million unprocessed tweets is used with lexicon-based methods like Text Blob and Vader Sentiment to introduce the neutrality measure on text. The analysis of lexicons shows how the word count and the intensity classify the text. A comparative analysis of machine learning models, Naiive Bayes, Support Vector Machines, Multinomial Logistic Regression, Random Forest, and Extreme Gradient (XG) Boost performed across multiple performance metrics. The best estimations are achieved through Random Forest with an accuracy score of 81%. Additionally, sentiment analysis is applied for a personality judgment case against a Twitter profile based on online activity.

Muhammad Raees, Konstantinos Papangelis

While human-AI decision-making research has primarily used trust measurements to assess the practical usage of AI systems by their end-users, recent empirical evidence suggests that trust measurements do not inform users' appropriate reliance on AI systems. While examining the human-AI decision-making literature, in this work, we review empirical studies that assess people's appropriate reliance on AI advice, differentiating measurements and constructs of appropriate reliance from trust and mere reliance. Our analysis of literature shows that constructs for human-AI appropriate reliance are still fragmented in research. We present three views on appropriate reliance, namely Traditional, Appropriateness, and Dominance, as discussed in research. Using these views, we evaluate objective metrics reported in studies and argue for their consensus to facilitate the comparison across empirical research. We also discuss how studies employ objective metrics and examine their validity in application contexts. Our work contributes to the critical body of research on exploring objective metrics for assessing humans' appropriate reliance on AI advice.