Zhaocheng Du

Qidong Liu, Fan Yan, Xiangyu Zhao et al.

Sequential recommendation (SRS) has become the technical foundation in many applications recently, which aims to recommend the next item based on the user's historical interactions. However, sequential recommendation often faces the problem of data sparsity, which widely exists in recommender systems. Besides, most users only interact with a few items, but existing SRS models often underperform these users. Such a problem, named the long-tail user problem, is still to be resolved. Data augmentation is a distinct way to alleviate these two problems, but they often need fabricated training strategies or are hindered by poor-quality generated interactions. To address these problems, we propose a Diffusion Augmentation for Sequential Recommendation (DiffuASR) for a higher quality generation. The augmented dataset by DiffuASR can be used to train the sequential recommendation models directly, free from complex training procedures. To make the best of the generation ability of the diffusion model, we first propose a diffusion-based pseudo sequence generation framework to fill the gap between image and sequence generation. Then, a sequential U-Net is designed to adapt the diffusion noise prediction model U-Net to the discrete sequence generation task. At last, we develop two guide strategies to assimilate the preference between generated and origin sequences. To validate the proposed DiffuASR, we conduct extensive experiments on three real-world datasets with three sequential recommendation models. The experimental results illustrate the effectiveness of DiffuASR. As far as we know, DiffuASR is one pioneer that introduce the diffusion model to the recommendation.

Qinglin Jia, Zhaocheng Du, Chuhan Wu et al.

In most real-world online advertising systems, advertisers typically have diverse customer acquisition goals. A common solution is to use multi-task learning (MTL) to train a unified model on post-click data to estimate the conversion rate (CVR) for these diverse targets. In practice, CVR prediction often encounters missing conversion data as many advertisers submit only a subset of user conversion actions due to privacy or other constraints, making the labels of multi-task data incomplete. If the model is trained on all available samples where advertisers submit user conversion actions, it may struggle when deployed to serve a subset of advertisers targeting specific conversion actions, as the training and deployment data distributions are mismatched. While considerable MTL efforts have been made, a long-standing challenge is how to effectively train a unified model with the incomplete and skewed multi-label data. In this paper, we propose a fine-grained Knowledge transfer framework for Asymmetric Multi-Label data (KAML). We introduce an attribution-driven masking strategy (ADM) to better utilize data with asymmetric multi-label data in training. However, the more relaxed masking in ADM is a double-edged sword: it provides additional training signals but also introduces noise due to skewed data. To address this, we propose a hierarchical knowledge extraction mechanism (HKE) to model the sample discrepancy within the target task tower. Finally, to maximize the utility of unlabeled samples, we incorporate ranking loss strategy to further enhance our model. The effectiveness of KAML has been demonstrated through comprehensive evaluations on offline industry datasets and online A/B tests, which show significant performance improvements over existing MTL baselines.

Pengyue Jia, Derong Xu, Xiaopeng Li et al.

The reranker and generator are two critical components in the Retrieval-Augmented Generation (i.e., RAG) pipeline, responsible for ranking relevant documents and generating responses. However, due to differences in pre-training data and objectives, there is an inevitable gap between the documents ranked as relevant by the reranker and those required by the generator to support answering the query. To address this gap, we propose RADIO, a novel and practical preference alignment framework with RAtionale DIstillatiOn. Specifically, we first propose a rationale extraction method that leverages the reasoning capabilities of Large Language Models (LLMs) to extract the rationales necessary for answering the query. Subsequently, a rationale-based alignment process is designed to rerank the documents based on the extracted rationales, and fine-tune the reranker to align the preferences. We conduct extensive experiments on two tasks across three datasets to demonstrate the effectiveness of our approach compared to baseline methods. Our code is released online to ease reproduction.

Pengyue Jia, Yejing Wang, Zhaocheng Du et al.

Deep Recommender Systems (DRS) are increasingly dependent on a large number of feature fields for more precise recommendations. Effective feature selection methods are consequently becoming critical for further enhancing the accuracy and optimizing storage efficiencies to align with the deployment demands. This research area, particularly in the context of DRS, is nascent and faces three core challenges. Firstly, variant experimental setups across research papers often yield unfair comparisons, obscuring practical insights. Secondly, the existing literature's lack of detailed analysis on selection attributes, based on large-scale datasets and a thorough comparison among selection techniques and DRS backbones, restricts the generalizability of findings and impedes deployment on DRS. Lastly, research often focuses on comparing the peak performance achievable by feature selection methods, an approach that is typically computationally infeasible for identifying the optimal hyperparameters and overlooks evaluating the robustness and stability of these methods. To bridge these gaps, this paper presents ERASE, a comprehensive bEnchmaRk for feAture SElection for DRS. ERASE comprises a thorough evaluation of eleven feature selection methods, covering both traditional and deep learning approaches, across four public datasets, private industrial datasets, and a real-world commercial platform, achieving significant enhancement. Our code is available online for ease of reproduction.

Weihao Liu, Zhaocheng Du, Haiyuan Zhao et al.

Large language models have become a powerful method for feature augmentation in recommendation systems. However, existing approaches relying on quick inference often suffer from incomplete feature coverage and insufficient specificity in feature descriptions, limiting their ability to capture fine-grained user preferences and undermining overall performance. Motivated by the recent success of inference scaling in math and coding tasks, we explore whether scaling inference can address these limitations and enhance feature quality. Our experiments show that scaling inference leads to significant improvements in recommendation performance, with a 12% increase in NDCG@10. The gains can be attributed to two key factors: feature quantity and specificity. In particular, models using extended Chain-of-Thought (CoT) reasoning generate a greater number of detailed and precise features, offering deeper insights into user preferences and overcoming the limitations of quick inference. We further investigate the factors influencing feature quantity, revealing that model choice and search strategy play critical roles in generating a richer and more diverse feature set. This is the first work to apply inference scaling to feature augmentation in recommendation systems, bridging advances in reasoning tasks to enhance personalized recommendation.

Quanyu Dai, Jiaren Xiao, Zhaocheng Du et al.

In online advertising, uncertainty calibration aims to adjust a ranking model's probability predictions to better approximate the true likelihood of an event, e.g., a click or a conversion. However, existing calibration approaches may lack the ability to effectively model complex nonlinear relations, consider context features, and achieve balanced performance across different data subsets. To tackle these challenges, we introduce a novel model called Monotonic Calibration Networks, featuring three key designs: a monotonic calibration function (MCF), an order-preserving regularizer, and a field-balance regularizer. The nonlinear MCF is capable of naturally modeling and universally approximating the intricate relations between uncalibrated predictions and the posterior probabilities, thus being much more expressive than existing methods. MCF can also integrate context features using a flexible model architecture, thereby achieving context awareness. The order-preserving and field-balance regularizers promote the monotonic relationship between adjacent bins and the balanced calibration performance on data subsets, respectively. Experimental results on both public and industrial datasets demonstrate the superior performance of our method in generating well-calibrated probability predictions.

Xianquan Wang, Zhaocheng Du, Jieming Zhu et al.

Feature interaction modeling is crucial for deep recommendation models. A common and effective approach is to construct explicit feature combinations to enhance model performance. However, in practice, only a small fraction of these combinations are truly informative. Thus it is essential to select useful feature combinations to reduce noise and manage memory consumption. While feature selection methods have been extensively studied, they are typically limited to selecting individual features. Extending these methods for high-order feature combination selection presents a significant challenge due to the exponential growth in time complexity when evaluating feature combinations one by one. In this paper, we propose $\textbf{TayFCS}$, a lightweight feature combination selection method that significantly improves model performance. Specifically, we propose the Taylor Expansion Scorer (TayScorer) module for field-wise Taylor expansion on the base model. Instead of evaluating all potential feature combinations' importance by repeatedly running experiments with feature adding and removal, this scorer only needs to approximate the importance based on their sub-components' gradients. This can be simply computed with one backward pass based on a trained recommendation model. To further reduce information redundancy among feature combinations and their sub-components, we introduce Logistic Regression Elimination (LRE), which estimates the corresponding information gain based on the model prediction performance. Experimental results on three benchmark datasets validate both the effectiveness and efficiency of our approach. Furthermore, online A/B test results demonstrate its practical applicability and commercial value.

Tianqi Liu, Kairui Fu, Shengyu Zhang et al.

With the advancement of mobile device capabilities, deploying reranking models directly on devices has become feasible, enabling real-time contextual recommendations. When migrating models from cloud to devices, resource heterogeneity inevitably necessitates model compression. Recent quantization methods show promise for efficient deployment, yet they overlook device-specific user interests, resulting in compromised recommendation accuracy. While on-device finetuning captures personalized user preference, it imposes additional computational burden through local retraining. To address these challenges, we propose a framework for \underline{\textbf{C}}ustomizing \underline{\textbf{H}}ybrid-precision \underline{\textbf{O}}n-device model for sequential \underline{\textbf{R}}ecommendation with \underline{\textbf{D}}evice-cloud collaboration (\textbf{CHORD}), leveraging channel-wise mixed-precision quantization to simultaneously achieve personalization and resource-adaptive deployment. CHORD distributes randomly initialized models across heterogeneous devices and identifies user-specific critical parameters through auxiliary hypernetwork modules on the cloud. Our parameter sensitivity analysis operates across multiple granularities (layer, filter, and element levels), enabling precise mapping from user profiles to quantization strategy. Through on-device mixed-precision quantization, CHORD delivers dynamic model adaptation and accelerated inference without backpropagation, eliminating costly retraining cycles. We minimize communication overhead by encoding quantization strategies using only 2 bits per channel instead of 32-bit weights. Experiments on three real-world datasets with two popular backbones (SASRec and Caser) demonstrate the accuracy, efficiency, and adaptivity of CHORD.

Zhuo Wu, Qinglin Jia, Chuhan Wu et al.

Evaluating the quality of recommender systems is critical for algorithm design and optimization. Most evaluation methods are computed based on offline metrics for quick algorithm evolution, since online experiments are usually risky and time-consuming. However, offline evaluation usually cannot fully reflect users' preference for the outcome of different recommendation algorithms, and the results may not be consistent with online A/B test. Moreover, many offline metrics such as AUC do not offer sufficient information for comparing the subtle differences between two competitive recommender systems in different aspects, which may lead to substantial performance differences in long-term online serving. Fortunately, due to the strong commonsense knowledge and role-play capability of large language models (LLMs), it is possible to obtain simulated user feedback on offline recommendation results. Motivated by the idea of LLM Chatbot Arena, in this paper we present the idea of RecSys Arena, where the recommendation results given by two different recommender systems in each session are evaluated by an LLM judger to obtain fine-grained evaluation feedback. More specifically, for each sample we use LLM to generate a user profile description based on user behavior history or off-the-shelf profile features, which is used to guide LLM to play the role of this user and evaluate the relative preference for two recommendation results generated by different models. Through extensive experiments on two recommendation datasets in different scenarios, we demonstrate that many different LLMs not only provide general evaluation results that are highly consistent with canonical offline metrics, but also provide rich insight in many subjective aspects. Moreover, it can better distinguish different algorithms with comparable performance in terms of AUC and nDCG.