Yingyi Zhang

Yue Que, Yingyi Zhang, Xiangyu Zhao et al.

Graph-based recommender systems leverage neighborhood aggregation to generate node representations, which is highly sensitive to popularity bias, resulting in an echo effect during information propagation. Existing graph-based debiasing solutions refine the aggregation process with attempts such as edge reconstruction or weight adjustment. However, these methods remain inadequate in fully alleviating popularity bias. Specifically, this is because 1) they provide no insights into graph aggregation rationality, thus lacking an optimality guarantee; 2) they fail to well balance the training and debiasing process, which undermines the effectiveness. In this paper, we propose a novel approach to mitigate popularity bias through rational modeling of the graph aggregation process. We reveal that graph aggregation is a special form of backdoor adjustment in causal inference, where the aggregation weight corresponds to the historical interaction likelihood distribution. Based on this insight, we devise an encoder-decoder architecture, namely Causality-aware Graph Aggregation Weight Estimator for Debiasing (CAGED), to approximate the unbiased aggregation weight by optimizing the evidence lower bound of the interaction likelihood. In order to enhance the debiasing effectiveness during early training stages, we further design a momentum update strategy that incrementally refines the aggregation weight matrix. Extensive experiments on three datasets demonstrate that CAGED outperforms existing graph-based debiasing methods. Our implementation is available at https://github.com/QueYork/CAGED.

Binglin Wu, Yingyi Zhang, Xianneng Li et al.

Auto-bidding systems aim to maximize marketing value while satisfying strict efficiency constraints such as Target Cost-Per-Action (CPA). Although Decision Transformers provide powerful sequence modeling capabilities, applying them to this constrained setting encounters two challenges: 1) standard Return-to-Go conditioning causes state aliasing by neglecting the cost dimension, preventing precise resource pacing; and 2) standard regression forces the policy to mimic average historical behaviors, thereby limiting the capacity to optimize performance toward the constraint boundary. To address these challenges, we propose PRO-Bid, a constraint-aware generative auto-bidding framework based on two synergistic mechanisms: 1) Constraint-Decoupled Pareto Representation (CDPR) decomposes global constraints into recursive cost and value contexts to restore resource perception, while reweighting trajectories based on the Pareto frontier to focus on high-efficiency data; and 2) Counterfactual Regret Optimization (CRO) facilitates active improvement by utilizing a global outcome predictor to identify superior counterfactual actions. By treating these high-utility outcomes as weighted regression targets, the model transcends historical averages to approach the optimal constraint boundary. Extensive experiments on two public benchmarks and online A/B tests demonstrate that PRO-Bid achieves superior constraint satisfaction and value acquisition compared to state-of-the-art baselines.