Chenchi Zhang

Kairui Fu, Tao Zhang, Shuwen Xiao et al.

Semantic identifiers (SIDs) have gained increasing attention in generative retrieval (GR) for recommendation due to their meaningful semantic discriminability. However, current studies in this field primarily (1) offer limited investigation into the construction strategies for better SIDs, and (2) their SID assessment typically relies on costly GR training. To address these challenges, we propose FORGE, a comprehensive benchmark for FOrming semantic identifieRs for Generative rEtrieval. Specifically, FORGE provides a taxonomy of the SID construction process from several perspectives and validates their impact on downstream GR through offline experiments across diverse settings. Notably, these empirical findings have led to a 0.35% increase in transaction count via online A/B experiments in the Guess You Like section of Taobao. The corresponding SID construction strategies have since been deployed at full scale on Taobao, demonstrating their practical effectiveness. To avoid expensive SID assessment that requires full GR training, we propose two novel SID evaluation metrics that are highly correlated with recommendation performance, enabling convenient evaluations without any GR training. Furthermore, to facilitate the community, we release AL-GR, the industrial dataset used in our experiments, comprising 14 billion interactions and 250 million items with the corresponding multimodal features collected from Taobao. All the code and data are available at https://github.com/selous123/al_sid.

Chenchi Zhang, Jun Xiao, Lei Chen et al.

Prompt tuning has achieved great success in transferring the knowledge from large pretrained vision-language models into downstream tasks, and has dominated the performance on visual grounding (VG). However, almost all existing prompt tuning paradigms suffer from poor interpretability. In this paper, we argue that their poor interpretability is attributed to the holistic prompt generation and inference process. By "holistic", we mean that they usually directly learn a set of vectors as the prompt (i.e., prompt generation), and use the learned global prompt to augment the textual input for the VG model (i.e., prompt inference). To this end, we propose a new prompt construction paradigm with explicit explainable ability, named TreePrompt. Specifically, we first deconstruct a complex sentence into a tree, that is consistent with human reasoning. Then, following the syntax tree, we compose a structured prompt in a bottom-up manner. Thanks to this step-by-step prompt construction process, each intermediate prompt (i.e., tree node) permits us to understand the reasoning process. Extensive ablations on various backbones and benchmarks consistently demonstrate the effectiveness and interpretability of our TreePrompt.

Chenchi Zhang, Wenbo Ma, Jun Xiao et al.

The prevailing framework for matching multimodal inputs is based on a two-stage process: 1) detecting proposals with an object detector and 2) matching text queries with proposals. Existing two-stage solutions mostly focus on the matching step. In this paper, we argue that these methods overlook an obvious \emph{mismatch} between the roles of proposals in the two stages: they generate proposals solely based on the detection confidence (i.e., query-agnostic), hoping that the proposals contain all instances mentioned in the text query (i.e., query-aware). Due to this mismatch, chances are that proposals relevant to the text query are suppressed during the filtering process, which in turn bounds the matching performance. To this end, we propose VL-NMS, which is the first method to yield query-aware proposals at the first stage. VL-NMS regards all mentioned instances as critical objects, and introduces a lightweight module to predict a score for aligning each proposal with a critical object. These scores can guide the NMS operation to filter out proposals irrelevant to the text query, increasing the recall of critical objects, resulting in a significantly improved matching performance. Since VL-NMS is agnostic to the matching step, it can be easily integrated into any state-of-the-art two-stage matching methods. We validate the effectiveness of VL-NMS on two multimodal matching tasks, namely referring expression grounding and image-text matching. Extensive ablation studies on several baselines and benchmarks consistently demonstrate the superiority of VL-NMS.