Kazutoshi Sasahara

Junning Zhao, Kazutoshi Sasahara, Yu Chen

Social media platforms facilitate echo chambers through feedback loops between user preferences and recommendation algorithms. While algorithmic homogeneity is well-documented, the distinct evolutionary pathways driven by content-based versus link-based recommendations remain unclear. Using an extended dynamic Bounded Confidence Model (BCM), we show that content-based algorithms -- unlike their link-based counterparts -- steer social networks toward a segregation-before-polarization (SbP) pathway. Along this trajectory, structural segregation precedes opinion divergence, accelerating individual isolation while delaying but ultimately intensifying collective polarization. Furthermore, we reveal that reposting appears connective by circulating content beyond direct follow links, yet it simultaneously reinforces echo chambers because it amplifies small, latent opinion differences that would otherwise remain inconsequential. These findings suggest that mitigating polarization requires stage-dependent algorithmic interventions, shifting from content-centric to structure-centric strategies as networks evolve.

Kazutoshi Sasahara, Wen Chen, Hao Peng et al.

While social media make it easy to connect with and access information from anyone, they also facilitate basic influence and unfriending mechanisms that may lead to segregated and polarized clusters known as "echo chambers." Here we study the conditions in which such echo chambers emerge by introducing a simple model of information sharing in online social networks with the two ingredients of influence and unfriending. Users can change both their opinions and social connections based on the information to which they are exposed through sharing. The model dynamics show that even with minimal amounts of influence and unfriending, the social network rapidly devolves into segregated, homogeneous communities. These predictions are consistent with empirical data from Twitter. Although our findings suggest that echo chambers are somewhat inevitable given the mechanisms at play in online social media, they also provide insights into possible mitigation strategies.

Maneet Singh, Rishemjit Kaur, Akiko Matsuo et al.

Moral psychology is a domain that deals with moral identity, appraisals and emotions. Previous work has primarily focused on moral development and the associated role of culture. Knowing that language is an inherent element of a culture, we used the social media platform Twitter to compare moral behaviors of Japanese tweets with English tweets. The five basic moral foundations, i.e., Care, Fairness, Ingroup, Authority and Purity, along with the associated emotional valence were compared between English and Japanese tweets. The tweets from Japanese users depicted relatively higher Fairness, Ingroup, and Purity, whereas English tweets expressed more positive emotions for all moral dimensions. Considering moral similarities in connecting users on social media, we quantified homophily concerning different moral dimensions using our proposed method. The moral dimensions Care, Authority and Purity for English and Ingroup, Authority and Purity for Japanese depicted homophily on Twitter. Overall, our study uncovers the underlying cultural differences with respect to moral behavior in English- and Japanese-speaking users.

Take Yo, Kazutoshi Sasahara

Using machine learning algorithms, including deep learning, we studied the prediction of personal attributes from the text of tweets, such as gender, occupation, and age groups. We applied word2vec to construct word vectors, which were then used to vectorize tweet blocks. The resulting tweet vectors were used as inputs for training models, and the prediction accuracy of those models was examined as a function of the dimension of the tweet vectors and the size of the tweet blacks. The results showed that the machine learning algorithms could predict the three personal attributes of interest with 60-70% accuracy.