Qinglin Jia

Chuhan Wu, Jingjie Li, Qinglin Jia et al. · tencent-ai

Accurate customer lifetime value (LTV) prediction can help service providers optimize their marketing policies in customer-centric applications. However, the heavy sparsity of consumption events and the interference of data variance and noise obstruct LTV estimation. Many existing LTV prediction methods directly train a single-view LTV predictor on consumption samples, which may yield inaccurate and even biased knowledge extraction. In this paper, we propose a contrastive multi-view framework for LTV prediction, which is a plug-and-play solution compatible with various backbone models. It synthesizes multiple heterogeneous LTV regressors with complementary knowledge to improve model robustness and captures sample relatedness via contrastive learning to mitigate the dependency on data abundance. Concretely, we use a decomposed scheme that converts the LTV prediction problem into a combination of estimating consumption probability and payment amount. To alleviate the impact of noisy data on model learning, we propose a multi-view framework that jointly optimizes multiple types of regressors with diverse characteristics and advantages to encode and fuse comprehensive knowledge. To fully exploit the potential of limited training samples, we propose a hybrid contrastive learning method to help capture the relatedness between samples in both classification and regression tasks. We conduct extensive experiments on a real-world game LTV prediction dataset and the results validate the effectiveness of our method. We have deployed our solution online in Huawei's mobile game center and achieved 32.26% of total payment amount gains.

Qinglin Jia, Zhaocheng Du, Chuhan Wu et al.

In most real-world online advertising systems, advertisers typically have diverse customer acquisition goals. A common solution is to use multi-task learning (MTL) to train a unified model on post-click data to estimate the conversion rate (CVR) for these diverse targets. In practice, CVR prediction often encounters missing conversion data as many advertisers submit only a subset of user conversion actions due to privacy or other constraints, making the labels of multi-task data incomplete. If the model is trained on all available samples where advertisers submit user conversion actions, it may struggle when deployed to serve a subset of advertisers targeting specific conversion actions, as the training and deployment data distributions are mismatched. While considerable MTL efforts have been made, a long-standing challenge is how to effectively train a unified model with the incomplete and skewed multi-label data. In this paper, we propose a fine-grained Knowledge transfer framework for Asymmetric Multi-Label data (KAML). We introduce an attribution-driven masking strategy (ADM) to better utilize data with asymmetric multi-label data in training. However, the more relaxed masking in ADM is a double-edged sword: it provides additional training signals but also introduces noise due to skewed data. To address this, we propose a hierarchical knowledge extraction mechanism (HKE) to model the sample discrepancy within the target task tower. Finally, to maximize the utility of unlabeled samples, we incorporate ranking loss strategy to further enhance our model. The effectiveness of KAML has been demonstrated through comprehensive evaluations on offline industry datasets and online A/B tests, which show significant performance improvements over existing MTL baselines.

Yuqi Zhou, Sunhao Dai, Shuai Wang et al.

Recent Graphical User Interface (GUI) agents replicate the R1-Zero paradigm, coupling online Reinforcement Learning (RL) with explicit chain-of-thought reasoning prior to object grounding and thereby achieving substantial performance gains. In this paper, we first conduct extensive analysis experiments of three key components of that training pipeline: input design, output evaluation, and policy update-each revealing distinct challenges arising from blindly applying general-purpose RL without adapting to GUI grounding tasks. Input design: Current templates encourage the model to generate chain-of-thought reasoning, but longer chains unexpectedly lead to worse grounding performance. Output evaluation: Reward functions based on hit signals or box area allow models to exploit box size, leading to reward hacking and poor localization quality. Policy update: Online RL tends to overfit easy examples due to biases in length and sample difficulty, leading to under-optimization on harder cases. To address these issues, we propose three targeted solutions. First, we adopt a Fast Thinking Template that encourages direct answer generation, reducing excessive reasoning during training. Second, we incorporate a box size constraint into the reward function to mitigate reward hacking. Third, we revise the RL objective by adjusting length normalization and adding a difficulty-aware scaling factor, enabling better optimization on hard samples. Our GUI-G1-3B, trained on 17K public samples with Qwen2.5-VL-3B-Instruct, achieves 90.3% accuracy on ScreenSpot and 37.1% on ScreenSpot-Pro. This surpasses all prior models of similar size and even outperforms the larger UI-TARS-7B, establishing a new state-of-the-art in GUI agent grounding. The project repository is available at https://github.com/Yuqi-Zhou/GUI-G1.

Jiaqing Zhang, Hao Wang, Mingjia Yin et al.

Modern deep recommender models are trained under a continual learning paradigm, relying on massive and continuously growing streaming behavioral logs. In large-scale platforms, retraining models on full historical data for architecture comparison or iteration is prohibitively expensive, severely slowing down model development. This challenge calls for data-efficient approaches that can faithfully approximate full-data training behavior without repeatedly processing the entire evolving data stream. We formulate this problem as \emph{streaming dataset distillation for recommender systems} and propose \textbf{DIET}, a unified framework that maintains a compact distilled dataset which evolves alongside streaming data while preserving training-critical signals. Unlike existing dataset distillation methods that construct a static distilled set, DIET models distilled data as an evolving training memory and updates it in a stage-wise manner to remain aligned with long-term training dynamics. DIET enables effective continual distillation through principled initialization from influential samples and selective updates guided by influence-aware memory addressing within a bi-level optimization framework. Experiments on large-scale recommendation benchmarks demonstrate that DIET compresses training data to as little as \textbf{1-2\%} of the original size while preserving performance trends consistent with full-data training, reducing model iteration cost by up to \textbf{60$\times$}. Moreover, the distilled datasets produced by DIET generalize well across different model architectures, highlighting streaming dataset distillation as a scalable and reusable data foundation for recommender system development.

Yuqi Zhou, Shuai Wang, Sunhao Dai et al.

The advancement of visual language models (VLMs) has enhanced mobile device operations, allowing simulated human-like actions to address user requirements. Current VLM-based mobile operating assistants can be structured into three levels: task, subtask, and action. The subtask level, linking high-level goals with low-level executable actions, is crucial for task completion but faces two challenges: ineffective subtasks that lower-level agent cannot execute and inefficient subtasks that fail to contribute to the completion of the higher-level task. These challenges stem from VLM's lack of experience in decomposing subtasks within GUI scenarios in multi-agent architecture. To address these, we propose a new mobile assistant architecture with constrained high-frequency o}ptimized planning (CHOP). Our approach overcomes the VLM's deficiency in GUI scenarios planning by using human-planned subtasks as the basis vector. We evaluate our architecture in both English and Chinese contexts across 20 Apps, demonstrating significant improvements in both effectiveness and efficiency. Our dataset and code is available at https://github.com/Yuqi-Zhou/CHOP

Xianquan Wang, Zhaocheng Du, Jieming Zhu et al.

Large-scale online marketplaces and recommender systems serve as critical technological support for e-commerce development. In industrial recommender systems, features play vital roles as they carry information for downstream models. Accurate feature importance estimation is critical because it helps identify the most useful feature subsets from thousands of feature candidates for online services. Such selection enables improved online performance while reducing computational cost. To address feature selection problems in deep learning, trainable gate-based and sensitivity-based methods have been proposed and proven effective in industrial practice. However, through the analysis of real-world cases, we identified three bias issues that cause feature importance estimation to rely on partial model layers, samples, or gradients, ultimately leading to inaccurate importance estimation. We refer to these as layer bias, baseline bias, and approximation bias. To mitigate these issues, we propose FairFS, a fair and accurate feature selection algorithm. FairFS regularizes feature importance estimated across all nonlinear transformation layers to address layer bias. It also introduces a smooth baseline feature close to the classifier decision boundary and adopts an aggregated approximation method to alleviate baseline and approximation biases. Extensive experiments demonstrate that FairFS effectively mitigates these biases and achieves state-of-the-art feature selection performance.

Jiyuan Ren, Zhaocheng Du, Zhihao Wen et al.

As large language models (LLMs) advance, their ability to perform in-context learning and few-shot language generation has improved significantly. This has spurred using LLMs to produce high-quality synthetic data to enhance the performance of smaller models like online retrievers or weak LLMs. However, LLM-generated synthetic data often differs from the real data in key language attributes (e.g., styles, tones, content proportions, etc.). As a result, mixing these synthetic data directly with real data may distort the original data distribution, potentially hindering performance improvements. To solve this, we introduce SynAlign: a synthetic data generation and filtering framework based on key attribute distribution matching. Before generation, SynAlign employs an uncertainty tracker surrogated by the Gaussian Process model to iteratively select data clusters distinct from selected ones as demonstrations for new data synthesis, facilitating the efficient exploration diversity of the real data. Then, a latent attribute reasoning method is employed: the LLM summarizes linguistic attributes of demonstrations and then synthesizes new data based on them. This approach facilitates synthesizing diverse data with linguistic attributes that appear in real data.After generation, the Maximum Mean Discrepancy is used as the objective function to learn the sampling weight of each synthetic data, ensuring distribution matching with the real data. Our experiments on multiple text prediction tasks show significant performance improvements. We also conducted an online A/B test on an online retriever to demonstrate SynAlign's effectiveness.

Yuang Zhao, Chuhan Wu, Qinglin Jia et al.

Accurately predicting the probabilities of user feedback, such as clicks and conversions, is critical for advertisement ranking and bidding. However, there often exist unwanted mismatches between predicted probabilities and true likelihoods due to the rapid shift of data distributions and intrinsic model biases. Calibration aims to address this issue by post-processing model predictions, and field-aware calibration can adjust model output on different feature field values to satisfy fine-grained advertising demands. Unfortunately, the observed samples corresponding to certain field values can be seriously limited to make confident calibrations, which may yield bias amplification and online disturbance. In this paper, we propose a confidence-aware multi-field calibration method, which adaptively adjusts the calibration intensity based on confidence levels derived from sample statistics. It also utilizes multiple fields for joint model calibration according to their importance to mitigate the impact of data sparsity on a single field. Extensive offline and online experiments show the superiority of our method in boosting advertising performance and reducing prediction deviations.

Yuang Zhao, Zhaocheng Du, Qinglin Jia et al.

With the increase in the business scale and number of domains in online advertising, multi-domain ad recommendation has become a mainstream solution in the industry. The core of multi-domain recommendation is effectively modeling the commonalities and distinctions among domains. Existing works are dedicated to designing model architectures for implicit multi-domain modeling while overlooking an in-depth investigation from a more fundamental perspective of feature distributions. This paper focuses on features with significant differences across various domains in both distributions and effects on model predictions. We refer to these features as domain-sensitive features, which serve as carriers of domain distinctions and are crucial for multi-domain modeling. Experiments demonstrate that existing multi-domain modeling methods may neglect domain-sensitive features, indicating insufficient learning of domain distinctions. To avoid this neglect, we propose a domain-sensitive feature attribution method to identify features that best reflect domain distinctions from the feature set. Further, we design a memory architecture that extracts domain-specific information from domain-sensitive features for the model to retrieve and integrate, thereby enhancing the awareness of domain distinctions. Extensive offline and online experiments demonstrate the superiority of our method in capturing domain distinctions and improving multi-domain recommendation performance.

Xianquan Wang, Zhaocheng Du, Jieming Zhu et al.

Feature interaction modeling is crucial for deep recommendation models. A common and effective approach is to construct explicit feature combinations to enhance model performance. However, in practice, only a small fraction of these combinations are truly informative. Thus it is essential to select useful feature combinations to reduce noise and manage memory consumption. While feature selection methods have been extensively studied, they are typically limited to selecting individual features. Extending these methods for high-order feature combination selection presents a significant challenge due to the exponential growth in time complexity when evaluating feature combinations one by one. In this paper, we propose $\textbf{TayFCS}$, a lightweight feature combination selection method that significantly improves model performance. Specifically, we propose the Taylor Expansion Scorer (TayScorer) module for field-wise Taylor expansion on the base model. Instead of evaluating all potential feature combinations' importance by repeatedly running experiments with feature adding and removal, this scorer only needs to approximate the importance based on their sub-components' gradients. This can be simply computed with one backward pass based on a trained recommendation model. To further reduce information redundancy among feature combinations and their sub-components, we introduce Logistic Regression Elimination (LRE), which estimates the corresponding information gain based on the model prediction performance. Experimental results on three benchmark datasets validate both the effectiveness and efficiency of our approach. Furthermore, online A/B test results demonstrate its practical applicability and commercial value.

Zhuo Wu, Qinglin Jia, Chuhan Wu et al.

Evaluating the quality of recommender systems is critical for algorithm design and optimization. Most evaluation methods are computed based on offline metrics for quick algorithm evolution, since online experiments are usually risky and time-consuming. However, offline evaluation usually cannot fully reflect users' preference for the outcome of different recommendation algorithms, and the results may not be consistent with online A/B test. Moreover, many offline metrics such as AUC do not offer sufficient information for comparing the subtle differences between two competitive recommender systems in different aspects, which may lead to substantial performance differences in long-term online serving. Fortunately, due to the strong commonsense knowledge and role-play capability of large language models (LLMs), it is possible to obtain simulated user feedback on offline recommendation results. Motivated by the idea of LLM Chatbot Arena, in this paper we present the idea of RecSys Arena, where the recommendation results given by two different recommender systems in each session are evaluated by an LLM judger to obtain fine-grained evaluation feedback. More specifically, for each sample we use LLM to generate a user profile description based on user behavior history or off-the-shelf profile features, which is used to guide LLM to play the role of this user and evaluate the relative preference for two recommendation results generated by different models. Through extensive experiments on two recommendation datasets in different scenarios, we demonstrate that many different LLMs not only provide general evaluation results that are highly consistent with canonical offline metrics, but also provide rich insight in many subjective aspects. Moreover, it can better distinguish different algorithms with comparable performance in terms of AUC and nDCG.