Feifan Yang

Xiang-Rong Sheng, Feifan Yang, Litong Gong et al.

Despite the recognized potential of multimodal data to improve model accuracy, many large-scale industrial recommendation systems, including Taobao display advertising system, predominantly depend on sparse ID features in their models. In this work, we explore approaches to leverage multimodal data to enhance the recommendation accuracy. We start from identifying the key challenges in adopting multimodal data in a manner that is both effective and cost-efficient for industrial systems. To address these challenges, we introduce a two-phase framework, including: 1) the pre-training of multimodal representations to capture semantic similarity, and 2) the integration of these representations with existing ID-based models. Furthermore, we detail the architecture of our production system, which is designed to facilitate the deployment of multimodal representations. Since the integration of multimodal representations in mid-2023, we have observed significant performance improvements in Taobao display advertising system. We believe that the insights we have gathered will serve as a valuable resource for practitioners seeking to leverage multimodal data in their systems.

Tao Yang, Feifan Yang, Haolan Ouyang et al.

Most of the recent work on personality detection from online posts adopts multifarious deep neural networks to represent the posts and builds predictive models in a data-driven manner, without the exploitation of psycholinguistic knowledge that may unveil the connections between one's language usage and his psychological traits. In this paper, we propose a psycholinguistic knowledge-based tripartite graph network, TrigNet, which consists of a tripartite graph network and a BERT-based graph initializer. The graph network injects structural psycholinguistic knowledge from LIWC, a computerized instrument for psycholinguistic analysis, by constructing a heterogeneous tripartite graph. The graph initializer is employed to provide initial embeddings for the graph nodes. To reduce the computational cost in graph learning, we further propose a novel flow graph attention network (GAT) that only transmits messages between neighboring parties in the tripartite graph. Benefiting from the tripartite graph, TrigNet can aggregate post information from a psychological perspective, which is a novel way of exploiting domain knowledge. Extensive experiments on two datasets show that TrigNet outperforms the existing state-of-art model by 3.47 and 2.10 points in average F1. Moreover, the flow GAT reduces the FLOPS and Memory measures by 38% and 32%, respectively, in comparison to the original GAT in our setting.