Muhammad Asiful Islam

Muhammad Asiful Islam, Ramakrishnan Srikant, Sugato Basu

Click-through rate (CTR) is a key signal of relevance for search engine results, both organic and sponsored. CTR of a result has two core components: (a) the probability of examination of a result by a user, and (b) the perceived relevance of the result given that it has been examined by the user. There has been considerable work on user browsing models, to model and analyze both the examination and the relevance components of CTR. In this paper, we propose a novel formulation: a micro-browsing model for how users read result snippets. The snippet text of a result often plays a critical role in the perceived relevance of the result. We study how particular words within a line of snippet can influence user behavior. We validate this new micro-browsing user model by considering the problem of predicting which snippet will yield higher CTR, and show that classification accuracy is dramatically higher with our micro-browsing user model. The key insight in this paper is that varying relatively few words within a snippet, and even their location within a snippet, can have a significant influence on the clickthrough of a snippet.

Muhammad Asiful Islam, C. R. Ramakrishnan, I. V. Ramakrishnan

Probabilistic Logic Programming (PLP), exemplified by Sato and Kameya's PRISM, Poole's ICL, De Raedt et al's ProbLog and Vennekens et al's LPAD, combines statistical and logical knowledge representation and inference. Inference in these languages is based on enumerative construction of proofs over logic programs. Consequently, these languages permit very limited use of random variables with continuous distributions. In this paper, we extend PRISM with Gaussian random variables and linear equality constraints, and consider the problem of parameter learning in the extended language. Many statistical models such as finite mixture models and Kalman filter can be encoded in extended PRISM. Our EM-based learning algorithm uses a symbolic inference procedure that represents sets of derivations without enumeration. This permits us to learn the distribution parameters of extended PRISM programs with discrete as well as Gaussian variables. The learning algorithm naturally generalizes the ones used for PRISM and Hybrid Bayesian Networks.