Guohai Xu

Haiyang Xu, Qinghao Ye, Ming Yan et al.

Recent years have witnessed a big convergence of language, vision, and multi-modal pretraining. In this work, we present mPLUG-2, a new unified paradigm with modularized design for multi-modal pretraining, which can benefit from modality collaboration while addressing the problem of modality entanglement. In contrast to predominant paradigms of solely relying on sequence-to-sequence generation or encoder-based instance discrimination, mPLUG-2 introduces a multi-module composition network by sharing common universal modules for modality collaboration and disentangling different modality modules to deal with modality entanglement. It is flexible to select different modules for different understanding and generation tasks across all modalities including text, image, and video. Empirical study shows that mPLUG-2 achieves state-of-the-art or competitive results on a broad range of over 30 downstream tasks, spanning multi-modal tasks of image-text and video-text understanding and generation, and uni-modal tasks of text-only, image-only, and video-only understanding. Notably, mPLUG-2 shows new state-of-the-art results of 48.0 top-1 accuracy and 80.3 CIDEr on the challenging MSRVTT video QA and video caption tasks with a far smaller model size and data scale. It also demonstrates strong zero-shot transferability on vision-language and video-language tasks. Code and models will be released in https://github.com/alibaba/AliceMind.

Qinghao Ye, Haiyang Xu, Guohai Xu et al.

Large language models (LLMs) have demonstrated impressive zero-shot abilities on a variety of open-ended tasks, while recent research has also explored the use of LLMs for multi-modal generation. In this study, we introduce mPLUG-Owl, a novel training paradigm that equips LLMs with multi-modal abilities through modularized learning of foundation LLM, a visual knowledge module, and a visual abstractor module. This approach can support multiple modalities and facilitate diverse unimodal and multimodal abilities through modality collaboration. The training paradigm of mPLUG-Owl involves a two-stage method for aligning image and text, which learns visual knowledge with the assistance of LLM while maintaining and even improving the generation abilities of LLM. In the first stage, the visual knowledge module and abstractor module are trained with a frozen LLM module to align the image and text. In the second stage, language-only and multi-modal supervised datasets are used to jointly fine-tune a low-rank adaption (LoRA) module on LLM and the abstractor module by freezing the visual knowledge module. We carefully build a visually-related instruction evaluation set OwlEval. Experimental results show that our model outperforms existing multi-modal models, demonstrating mPLUG-Owl's impressive instruction and visual understanding ability, multi-turn conversation ability, and knowledge reasoning ability. Besides, we observe some unexpected and exciting abilities such as multi-image correlation and scene text understanding, which makes it possible to leverage it for harder real scenarios, such as vision-only document comprehension. Our code, pre-trained model, instruction-tuned models, and evaluation set are available at https://github.com/X-PLUG/mPLUG-Owl. The online demo is available at https://www.modelscope.cn/studios/damo/mPLUG-Owl.

Guohai Xu, Jiayi Liu, Ming Yan et al.

With the rapid evolution of large language models (LLMs), there is a growing concern that they may pose risks or have negative social impacts. Therefore, evaluation of human values alignment is becoming increasingly important. Previous work mainly focuses on assessing the performance of LLMs on certain knowledge and reasoning abilities, while neglecting the alignment to human values, especially in a Chinese context. In this paper, we present CValues, the first Chinese human values evaluation benchmark to measure the alignment ability of LLMs in terms of both safety and responsibility criteria. As a result, we have manually collected adversarial safety prompts across 10 scenarios and induced responsibility prompts from 8 domains by professional experts. To provide a comprehensive values evaluation of Chinese LLMs, we not only conduct human evaluation for reliable comparison, but also construct multi-choice prompts for automatic evaluation. Our findings suggest that while most Chinese LLMs perform well in terms of safety, there is considerable room for improvement in terms of responsibility. Moreover, both the automatic and human evaluation are important for assessing the human values alignment in different aspects. The benchmark and code is available on ModelScope and Github.

Junyang Wang, Yuhang Wang, Guohai Xu et al.

Despite making significant progress in multi-modal tasks, current Multi-modal Large Language Models (MLLMs) encounter the significant challenge of hallucinations, which may lead to harmful consequences. Therefore, evaluating MLLMs' hallucinations is becoming increasingly important in model improvement and practical application deployment. Previous works are limited in high evaluation costs (e.g., relying on humans or advanced LLMs) and insufficient evaluation dimensions (e.g., types of tasks and hallucinations). In this paper, we propose an LLM-free multi-dimensional benchmark AMBER, which can be used to evaluate both generative task and discriminative task including existence, attribute and relation hallucination. Based on AMBER, we design a low-cost and efficient evaluation pipeline. Additionally, we conduct a comprehensive evaluation and detailed analysis of mainstream MLLMs including GPT-4V(ision), and also give guideline suggestions for mitigating hallucinations. The data and code of AMBER are available at https://github.com/junyangwang0410/AMBER.

Jiabo Ye, Anwen Hu, Haiyang Xu et al.

Document understanding refers to automatically extract, analyze and comprehend information from various types of digital documents, such as a web page. Existing Multi-model Large Language Models (MLLMs), including mPLUG-Owl, have demonstrated promising zero-shot capabilities in shallow OCR-free text recognition, indicating their potential for OCR-free document understanding. Nevertheless, without in-domain training, these models tend to ignore fine-grained OCR features, such as sophisticated tables or large blocks of text, which are essential for OCR-free document understanding. In this paper, we propose mPLUG-DocOwl based on mPLUG-Owl for OCR-free document understanding. Specifically, we first construct a instruction tuning dataset featuring a wide range of visual-text understanding tasks. Then, we strengthen the OCR-free document understanding ability by jointly train the model on language-only, general vision-and-language, and document instruction tuning dataset with our unified instruction tuning strategy. We also build an OCR-free document instruction understanding evaluation set LLMDoc to better compare models' capabilities on instruct compliance and document understanding. Experimental results show that our model outperforms existing multi-modal models, demonstrating its strong ability of document understanding. Besides, without specific fine-tuning, mPLUG-DocOwl generalizes well on various downstream tasks. Our code, models, training data and evaluation set are available at https://github.com/X-PLUG/mPLUG-DocOwl.

Junfeng Tian, Hehong Chen, Guohai Xu et al.

In this paper, we present ChatPLUG, a Chinese open-domain dialogue system for digital human applications that instruction finetunes on a wide range of dialogue tasks in a unified internet-augmented format. Different from other open-domain dialogue models that focus on large-scale pre-training and scaling up model size or dialogue corpus, we aim to build a powerful and practical dialogue system for digital human with diverse skills and good multi-task generalization by internet-augmented instruction tuning. To this end, we first conduct large-scale pre-training on both common document corpus and dialogue data with curriculum learning, so as to inject various world knowledge and dialogue abilities into ChatPLUG. Then, we collect a wide range of dialogue tasks spanning diverse features of knowledge, personality, multi-turn memory, and empathy, on which we further instruction tune \modelname via unified natural language instruction templates. External knowledge from an internet search is also used during instruction finetuning for alleviating the problem of knowledge hallucinations. We show that \modelname outperforms state-of-the-art Chinese dialogue systems on both automatic and human evaluation, and demonstrates strong multi-task generalization on a variety of text understanding and generation tasks. In addition, we deploy \modelname to real-world applications such as Smart Speaker and Instant Message applications with fast inference. Our models and code will be made publicly available on ModelScope: https://modelscope.cn/models/damo/ChatPLUG-3.7B and Github: https://github.com/X-PLUG/ChatPLUG .

Yiwei Ma, Guohai Xu, Xiaoshuai Sun et al.

Video-text retrieval has been a crucial and fundamental task in multi-modal research. The development of video-text retrieval has been considerably promoted by large-scale multi-modal contrastive pre-training, which primarily focuses on coarse-grained or fine-grained contrast. However, cross-grained contrast, which is the contrast between coarse-grained representations and fine-grained representations, has rarely been explored in prior research. Compared with fine-grained or coarse-grained contrasts, cross-grained contrast calculate the correlation between coarse-grained features and each fine-grained feature, and is able to filter out the unnecessary fine-grained features guided by the coarse-grained feature during similarity calculation, thus improving the accuracy of retrieval. To this end, this paper presents a novel multi-grained contrastive model, namely X-CLIP, for video-text retrieval. However, another challenge lies in the similarity aggregation problem, which aims to aggregate fine-grained and cross-grained similarity matrices to instance-level similarity. To address this challenge, we propose the Attention Over Similarity Matrix (AOSM) module to make the model focus on the contrast between essential frames and words, thus lowering the impact of unnecessary frames and words on retrieval results. With multi-grained contrast and the proposed AOSM module, X-CLIP achieves outstanding performance on five widely-used video-text retrieval datasets, including MSR-VTT (49.3 R@1), MSVD (50.4 R@1), LSMDC (26.1 R@1), DiDeMo (47.8 R@1) and ActivityNet (46.2 R@1). It outperforms the previous state-of-theart by +6.3%, +6.6%, +11.1%, +6.7%, +3.8% relative improvements on these benchmarks, demonstrating the superiority of multi-grained contrast and AOSM.

Chenliang Li, Haiyang Xu, Junfeng Tian et al.

Large-scale pretrained foundation models have been an emerging paradigm for building artificial intelligence (AI) systems, which can be quickly adapted to a wide range of downstream tasks. This paper presents mPLUG, a new vision-language foundation model for both cross-modal understanding and generation. Most existing pre-trained models suffer from the problems of low computational efficiency and information asymmetry brought by the long visual sequence in cross-modal alignment. To address these problems, mPLUG introduces an effective and efficient vision-language architecture with novel cross-modal skip-connections, which creates inter-layer shortcuts that skip a certain number of layers for time-consuming full self-attention on the vision side. mPLUG is pre-trained end-to-end on large-scale image-text pairs with both discriminative and generative objectives. It achieves state-of-the-art results on a wide range of vision-language downstream tasks, such as image captioning, image-text retrieval, visual grounding and visual question answering. mPLUG also demonstrates strong zero-shot transferability when directly transferred to multiple video-language tasks.

Qinghao Ye, Guohai Xu, Ming Yan et al.

Video-language pre-training has advanced the performance of various downstream video-language tasks. However, most previous methods directly inherit or adapt typical image-language pre-training paradigms to video-language pre-training, thus not fully exploiting the unique characteristic of video, i.e., temporal. In this paper, we propose a Hierarchical Temporal-Aware video-language pre-training framework, HiTeA, with two novel pre-training tasks for modeling cross-modal alignment between moments and texts as well as the temporal relations of video-text pairs. Specifically, we propose a cross-modal moment exploration task to explore moments in videos, which results in detailed video moment representation. Besides, the inherent temporal relations are captured by aligning video-text pairs as a whole in different time resolutions with multi-modal temporal relation exploration task. Furthermore, we introduce the shuffling test to evaluate the temporal reliance of datasets and video-language pre-training models. We achieve state-of-the-art results on 15 well-established video-language understanding and generation tasks, especially on temporal-oriented datasets (e.g., SSv2-Template and SSv2-Label) with 8.6% and 11.1% improvement respectively. HiTeA also demonstrates strong generalization ability when directly transferred to downstream tasks in a zero-shot manner. Models and demo will be available on ModelScope.

Jiabo Ye, Anwen Hu, Haiyang Xu et al.

Text is ubiquitous in our visual world, conveying crucial information, such as in documents, websites, and everyday photographs. In this work, we propose UReader, a first exploration of universal OCR-free visually-situated language understanding based on the Multimodal Large Language Model (MLLM). By leveraging the shallow text recognition ability of the MLLM, we only finetuned 1.2% parameters and the training cost is much lower than previous work following domain-specific pretraining and finetuning paradigms. Concretely, UReader is jointly finetuned on a wide range of Visually-situated Language Understanding tasks via a unified instruction format. To enhance the visual text and semantic understanding, we further apply two auxiliary tasks with the same format, namely text reading and key points generation tasks. We design a shape-adaptive cropping module before the encoder-decoder architecture of MLLM to leverage the frozen low-resolution vision encoder for processing high-resolution images. Without downstream finetuning, our single model achieves state-of-the-art ocr-free performance in 8 out of 10 visually-situated language understanding tasks, across 5 domains: documents, tables, charts, natural images, and webpage screenshots. Codes and instruction-tuning datasets will be released.

Junyang Wang, Yiyang Zhou, Guohai Xu et al.

Large Vision-Language Models (LVLMs) have recently achieved remarkable success. However, LVLMs are still plagued by the hallucination problem, which limits the practicality in many scenarios. Hallucination refers to the information of LVLMs' responses that does not exist in the visual input, which poses potential risks of substantial consequences. There has been limited work studying hallucination evaluation in LVLMs. In this paper, we propose Hallucination Evaluation based on Large Language Models (HaELM), an LLM-based hallucination evaluation framework. HaELM achieves an approximate 95% performance comparable to ChatGPT and has additional advantages including low cost, reproducibility, privacy preservation and local deployment. Leveraging the HaELM, we evaluate the hallucination in current LVLMs. Furthermore, we analyze the factors contributing to hallucination in LVLMs and offer helpful suggestions to mitigate the hallucination problem. Our training data and human annotation hallucination data will be made public soon.

Haiyang Xu, Qinghao Ye, Xuan Wu et al.

To promote the development of Vision-Language Pre-training (VLP) and multimodal Large Language Model (LLM) in the Chinese community, we firstly release the largest public Chinese high-quality video-language dataset named Youku-mPLUG, which is collected from Youku, a well-known Chinese video-sharing website, with strict criteria of safety, diversity, and quality. Youku-mPLUG contains 10 million Chinese video-text pairs filtered from 400 million raw videos across a wide range of 45 diverse categories for large-scale pre-training. In addition, to facilitate a comprehensive evaluation of video-language models, we carefully build the largest human-annotated Chinese benchmarks covering three popular video-language tasks of cross-modal retrieval, video captioning, and video category classification. Youku-mPLUG can enable researchers to conduct more in-depth multimodal research and develop better applications in the future. Furthermore, we release popular video-language pre-training models, ALPRO and mPLUG-2, and our proposed modularized decoder-only model mPLUG-video pre-trained on Youku-mPLUG. Experiments show that models pre-trained on Youku-mPLUG gain up to 23.1% improvement in video category classification. Besides, mPLUG-video achieves a new state-of-the-art result on these benchmarks with 80.5% top-1 accuracy in video category classification and 68.9 CIDEr score in video captioning, respectively. Finally, we scale up mPLUG-video based on the frozen Bloomz with only 1.7% trainable parameters as Chinese multimodal LLM, and demonstrate impressive instruction and video understanding ability. The zero-shot instruction understanding experiment indicates that pretraining with Youku-mPLUG can enhance the ability to comprehend overall and detailed visual semantics, recognize scene text, and leverage open-domain knowledge.

Qianglong Chen, Feng-Lin Li, Guohai Xu et al.

Although pre-trained language models (PLMs) have achieved state-of-the-art performance on various natural language processing (NLP) tasks, they are shown to be lacking in knowledge when dealing with knowledge driven tasks. Despite the many efforts made for injecting knowledge into PLMs, this problem remains open. To address the challenge, we propose \textbf{DictBERT}, a novel approach that enhances PLMs with dictionary knowledge which is easier to acquire than knowledge graph (KG). During pre-training, we present two novel pre-training tasks to inject dictionary knowledge into PLMs via contrastive learning: \textit{dictionary entry prediction} and \textit{entry description discrimination}. In fine-tuning, we use the pre-trained DictBERT as a plugin knowledge base (KB) to retrieve implicit knowledge for identified entries in an input sequence, and infuse the retrieved knowledge into the input to enhance its representation via a novel extra-hop attention mechanism. We evaluate our approach on a variety of knowledge driven and language understanding tasks, including NER, relation extraction, CommonsenseQA, OpenBookQA and GLUE. Experimental results demonstrate that our model can significantly improve typical PLMs: it gains a substantial improvement of 0.5\%, 2.9\%, 9.0\%, 7.1\% and 3.3\% on BERT-large respectively, and is also effective on RoBERTa-large.

Ziwei Zheng, Michael Yang, Jack Hong et al.

Large Vision-Language Models (VLMs) have shown strong capabilities in multimodal understanding and reasoning, yet they are primarily constrained by text-based reasoning processes. However, achieving seamless integration of visual and textual reasoning which mirrors human cognitive processes remains a significant challenge. In particular, effectively incorporating advanced visual input processing into reasoning mechanisms is still an open question. Thus, in this paper, we explore the interleaved multimodal reasoning paradigm and introduce DeepEyes, a model with "thinking with images" capabilities incentivized through end-to-end reinforcement learning without the need for cold-start SFT. Notably, this ability emerges natively within the model itself, leveraging its inherent grounding ability as a tool instead of depending on separate specialized models. Specifically, we propose a tool-use-oriented data selection mechanism and a reward strategy to encourage successful tool-assisted reasoning trajectories. DeepEyes achieves significant performance gains on fine-grained perception and reasoning benchmarks and also demonstrates improvement in grounding, hallucination, and mathematical reasoning tasks. Interestingly, we observe the distinct evolution of tool-calling behavior from initial exploration to efficient and accurate exploitation, and diverse thinking patterns that closely mirror human visual reasoning processes. Code is available at https://github.com/Visual-Agent/DeepEyes.

Xueru Wen, Jie Lou, Zichao Li et al.

Reward models (RMs) are crucial for aligning large language models (LLMs) with human preferences. However, most RM research is centered on English and relies heavily on synthetic resources, which leads to limited and less reliable datasets and benchmarks for Chinese. To address this gap, we introduce CheemsBench, a fully human-annotated RM evaluation benchmark within Chinese contexts, and CheemsPreference, a large-scale and diverse preference dataset annotated through human-machine collaboration to support Chinese RM training. We systematically evaluate open-source discriminative and generative RMs on CheemsBench and observe significant limitations in their ability to capture human preferences in Chinese scenarios. Additionally, based on CheemsPreference, we construct an RM that achieves state-of-the-art performance on CheemsBench, demonstrating the necessity of human supervision in RM training. Our findings reveal that scaled AI-generated data struggles to fully capture human preferences, emphasizing the importance of high-quality human supervision in RM development.

Jack Hong, Chenxiao Zhao, ChengLin Zhu et al.

Agentic multimodal models should not only comprehend text and images, but also actively invoke external tools, such as code execution environments and web search, and integrate these operations into reasoning. In this work, we introduce DeepEyesV2 and explore how to build an agentic multimodal model from the perspectives of data construction, training methods, and model evaluation. We observe that direct reinforcement learning alone fails to induce robust tool-use behavior. This phenomenon motivates a two-stage training pipeline: a cold-start stage to establish tool-use patterns, and reinforcement learning stage to further refine tool invocation. We curate a diverse, moderately challenging training dataset, specifically including examples where tool use is beneficial. We further introduce RealX-Bench, a comprehensive benchmark designed to evaluate real-world multimodal reasoning, which inherently requires the integration of multiple capabilities, including perception, search, and reasoning. We evaluate DeepEyesV2 on RealX-Bench and other representative benchmarks, demonstrating its effectiveness across real-world understanding, mathematical reasoning, and search-intensive tasks. Moreover, DeepEyesV2 exhibits task-adaptive tool invocation, tending to use image operations for perception tasks and numerical computations for reasoning tasks. Reinforcement learning further enables complex tool combinations and allows model to selectively invoke tools based on context. We hope our study can provide guidance for community in developing agentic multimodal models.

Yiwei Ma, Guohai Xu, Xiaoshuai Sun et al.

Visual instruction tuning (VIT) has emerged as a crucial technique for enabling multi-modal large language models (MLLMs) to follow user instructions adeptly. Yet, a significant gap persists in understanding the attributes of high-quality instruction tuning data and frameworks for its automated selection. To address this, we introduce MLLM-Selector, an automated approach that identifies valuable data for VIT by weighing necessity and diversity. Our process starts by randomly sampling a subset from the VIT data pool to fine-tune a pretrained model, thus creating a seed model with an initial ability to follow instructions. Then, leveraging the seed model, we calculate necessity scores for each sample in the VIT data pool to identify samples pivotal for enhancing model performance. Our findings underscore the importance of mixing necessity and diversity in data choice, leading to the creation of MLLM-Selector, our methodology that fuses necessity scoring with strategic sampling for superior data refinement. Empirical results indicate that within identical experimental conditions, MLLM-Selector surpasses LLaVA-1.5 in some benchmarks with less than 1% of the data and consistently exceeds performance across all validated benchmarks when using less than 50%.

Zheng Chu, Xiao Wang, Jack Hong et al.

Large language models are transitioning from generalpurpose knowledge engines to realworld problem solvers, yet optimizing them for deep search tasks remains challenging. The central bottleneck lies in the extreme sparsity of highquality search trajectories and reward signals, arising from the difficulty of scalable longhorizon task construction and the high cost of interactionheavy rollouts involving external tool calls. To address these challenges, we propose REDSearcher, a unified framework that codesigns complex task synthesis, midtraining, and posttraining for scalable searchagent optimization. Specifically, REDSearcher introduces the following improvements: (1) We frame task synthesis as a dualconstrained optimization, where task difficulty is precisely governed by graph topology and evidence dispersion, allowing scalable generation of complex, highquality tasks. (2) We introduce toolaugmented queries to encourage proactive tool use rather than passive recall.(3) During midtraining, we strengthen core atomic capabilities knowledge, planning, and function calling substantially reducing the cost of collecting highquality trajectories for downstream training. (4) We build a local simulated environment that enables rapid, lowcost algorithmic iteration for reinforcement learning experiments. Across both textonly and multimodal searchagent benchmarks, our approach achieves stateoftheart performance. To facilitate future research on longhorizon search agents, we will release 10K highquality complex text search trajectories, 5K multimodal trajectories and 1K text RL query set, and together with code and model checkpoints.

Pengfei Wang, Guohai Xu, Weinong Wang et al.

Recent advancements have enhanced the capability of Multimodal Large Language Models (MLLMs) to comprehend multi-image information. However, existing benchmarks primarily evaluate answer correctness, overlooking whether models genuinely comprehend the visual input. To address this, we define implicit visual misunderstanding (IVM), where MLLMs provide correct answers without fully comprehending the visual input. Through our analysis, we decouple the visual and textual modalities within the causal attention module, revealing that attention distribution increasingly converges on the image associated with the correct answer as the network layers deepen. This insight leads to the introduction of a scale-agnostic metric, \textit{attention accuracy}, and a novel benchmark for quantifying IVMs. Attention accuracy directly evaluates the model's visual understanding via internal mechanisms, remaining robust to positional biases for more reliable assessments. Furthermore, we extend our approach to finer granularities and demonstrate its effectiveness in unimodal scenarios, underscoring its versatility and generalizability.

Qianglong Chen, Guohai Xu, Ming Yan et al.

Existing knowledge-enhanced methods have achieved remarkable results in certain QA tasks via obtaining diverse knowledge from different knowledge bases. However, limited by the properties of retrieved knowledge, they still have trouble benefiting from both the knowledge relevance and distinguishment simultaneously. To address the challenge, we propose CPACE, a Concept-centric Prompt-bAsed Contrastive Explanation Generation model, which aims to convert obtained symbolic knowledge into a contrastive explanation for better distinguishing the differences among given candidates. Firstly, following previous works, we retrieve different types of symbolic knowledge with a concept-centric knowledge extraction module. After that, we generate corresponding contrastive explanations using acquired symbolic knowledge and explanation prompts as guidance for better modeling the knowledge distinguishment and interpretability. Finally, we regard the generated contrastive explanation as external knowledge for downstream task enhancement. We conduct a series of experiments on three widely-used question-answering datasets: CSQA, QASC, and OBQA. Experimental results demonstrate that with the help of generated contrastive explanation, our CPACE model achieves new SOTA on CSQA (89.8% on the testing set, 0.9% higher than human performance), and gains impressive improvement on QASC and OBQA (4.2% and 3.5%, respectively).

Qianglong Chen, Feng Ji, Feng-Lin Li et al.

Knowledge distillation is of key importance to launching multilingual pre-trained language models for real applications. To support cost-effective language inference in multilingual settings, we propose AMTSS, an adaptive multi-teacher single-student distillation framework, which allows distilling knowledge from multiple teachers to a single student. We first introduce an adaptive learning strategy and teacher importance weight, which enables a student to effectively learn from max-margin teachers and easily adapt to new languages. Moreover, we present a shared student encoder with different projection layers in support of multiple languages, which contributes to largely reducing development and machine cost. Experimental results show that AMTSS gains competitive results on the public XNLI dataset and the realistic industrial dataset AliExpress (AE) in the E-commerce scenario.

Guohai Xu, Hehong Chen, Feng-Lin Li et al.

Live streaming is becoming an increasingly popular trend of sales in E-commerce. The core of live-streaming sales is to encourage customers to purchase in an online broadcasting room. To enable customers to better understand a product without jumping out, we propose AliMe MKG, a multi-modal knowledge graph that aims at providing a cognitive profile for products, through which customers are able to seek information about and understand a product. Based on the MKG, we build an online live assistant that highlights product search, product exhibition and question answering, allowing customers to skim over item list, view item details, and ask item-related questions. Our system has been launched online in the Taobao app, and currently serves hundreds of thousands of customers per day.

Feng-Lin Li, Hehong Chen, Guohai Xu et al.

Pre-sales customer service is of importance to E-commerce platforms as it contributes to optimizing customers' buying process. To better serve users, we propose AliMe KG, a domain knowledge graph in E-commerce that captures user problems, points of interests (POI), item information and relations thereof. It helps to understand user needs, answer pre-sales questions and generate explanation texts. We applied AliMe KG to several online business scenarios such as shopping guide, question answering over properties and recommendation reason generation, and gained positive results. In the paper, we systematically introduce how we construct domain knowledge graph from free text, and demonstrate its business value with several applications. Our experience shows that mining structured knowledge from free text in vertical domain is practicable, and can be of substantial value in industrial settings.