Michael Bossetta

Michael Bossetta

The present study argues that political communication on social media is mediated by a platform's digital architecture, defined as the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 US election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the studyies theoretical claim that a platform's network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.

Anamaria Dutceac Segesten, Michael Bossetta

This study compares the media discourses about Euroscepticism in 2014 across six countries (United Kingdom, Ireland, France, Spain, Sweden, and Denmark). We assess the extent to which the mass media's reporting of Euroscepticism indicates the Europeanization of public spheres. Using a mixed-methods approach combining LDA topic modeling and qualitative coding, we find that approximately 70 per cent of print articles mentioning "Euroscepticism" or "Eurosceptic" are framed in a non-domestic (i.e. European) context. In five of the six cases studied, articles exhibiting a European context are strikingly similar in content, with the British case as the exception. However, coverage of British Euroscepticism drives Europeanization in other Member States. Bivariate logistic regressions further reveal three macro-level structural variables that significantly correlate with a Europeanized media discourse: newspaper type (tabloid or broadsheet), presence of a strong Eurosceptic party, and relationship to the EU budget (net contributor or receiver of EU funds).