Latanya Sweeney

Xiaoyu Ji, Jessica Shorland, Joshua Shank et al.

Small- and medium-sized manufacturers need innovative data tools but, because of competition and privacy concerns, often do not want to share their proprietary data with researchers who might be interested in helping. This paper introduces a privacy-preserving platform by which manufacturers may safely share their data with researchers through secure methods, so that those researchers then create innovative tools to solve the manufacturers' real-world problems, and then provide tools that execute solutions back onto the platform for others to use with privacy and confidentiality guarantees. We illustrate this problem through a particular use case which addresses an important problem in the large-scale manufacturing of food crystals, which is that quality control relies on image analysis tools. Previous to our research, food crystals in the images were manually counted, which required substantial and time-consuming human efforts, but we have developed and deployed a crystal analysis tool which makes this process both more rapid and accurate. The tool enables automatic characterization of the crystal size distribution and numbers from microscope images while the natural imperfections from the sample preparation are automatically removed; a machine learning model to count high resolution translucent crystals and agglomeration of crystals was also developed to aid in these efforts. The resulting algorithm was then packaged for real-world use on the factory floor via a web-based app secured through the originating privacy-preserving platform, allowing manufacturers to use it while keeping their proprietary data secure. After demonstrating this full process, future directions are also explored.

Latanya Sweeney

A Google search for a person's name, such as "Trevon Jones", may yield a personalized ad for public records about Trevon that may be neutral, such as "Looking for Trevon Jones?", or may be suggestive of an arrest record, such as "Trevon Jones, Arrested?". This writing investigates the delivery of these kinds of ads by Google AdSense using a sample of racially associated names and finds statistically significant discrimination in ad delivery based on searches of 2184 racially associated personal names across two websites. First names, assigned at birth to more black or white babies, are found predictive of race (88% black, 96% white), and those assigned primarily to black babies, such as DeShawn, Darnell and Jermaine, generated ads suggestive of an arrest in 81 to 86 percent of name searches on one website and 92 to 95 percent on the other, while those assigned at birth primarily to whites, such as Geoffrey, Jill and Emma, generated more neutral copy: the word "arrest" appeared in 23 to 29 percent of name searches on one site and 0 to 60 percent on the other. On the more ad trafficked website, a black-identifying name was 25% more likely to get an ad suggestive of an arrest record. A few names did not follow these patterns. All ads return results for actual individuals and ads appear regardless of whether the name has an arrest record in the company's database. The company maintains Google received the same ad text for groups of last names (not first names), raising questions as to whether Google's technology exposes racial bias.