Cuihua Shen

Yilang Peng, Sijia Qian, Yingdan Lu et al.

In today's visually dominated social media landscape, predicting the perceived credibility of visual content and understanding what drives human judgment are crucial for countering misinformation. However, these tasks are challenging due to the diversity and richness of visual features. We introduce a Large Language Model (LLM)-informed feature discovery framework that leverages multimodal LLMs, such as GPT-4o, to evaluate content credibility and explain its reasoning. We extract and quantify interpretable features using targeted prompts and integrate them into machine learning models to improve credibility predictions. We tested this approach on 4,191 visual social media posts across eight topics in science, health, and politics, using credibility ratings from 5,355 crowdsourced workers. Our method outperformed zero-shot GPT-based predictions by 13 percent in R2, and revealed key features like information concreteness and image format. We discuss the implications for misinformation mitigation, visual credibility, and the role of LLMs in social science.

Kaiping Chen, Anfan Chen, Jingwen Zhang et al.

This paper studies conspiracy and debunking narratives about COVID-19 origination on a major Chinese social media platform, Weibo, from January to April 2020. Popular conspiracies about COVID-19 on Weibo, including that the virus is human-synthesized or a bioweapon, differ substantially from those in the US. They attribute more responsibility to the US than to China, especially following Sino-US confrontations. Compared to conspiracy posts, debunking posts are associated with lower user participation but higher mobilization. Debunking narratives can be more engaging when they come from women and influencers and cite scientists. Our findings suggest that conspiracy narratives can carry highly cultural and political orientations. Correction efforts should consider political motives and identify important stakeholders to reconstruct international dialogues toward intercultural understanding.