Hamid Nazerzadeh

Adel Javanmard, Hamid Nazerzadeh, Simeng Shao

We consider the problem of multi-product dynamic pricing, in a contextual setting, for a seller of differentiated products. In this environment, the customers arrive over time and products are described by high-dimensional feature vectors. Each customer chooses a product according to the widely used Multinomial Logit (MNL) choice model and her utility depends on the product features as well as the prices offered. The seller a-priori does not know the parameters of the choice model but can learn them through interactions with customers. The seller's goal is to design a pricing policy that maximizes her cumulative revenue. This model is motivated by online marketplaces such as Airbnb platform and online advertising. We measure the performance of a pricing policy in terms of regret, which is the expected revenue loss with respect to a clairvoyant policy that knows the parameters of the choice model in advance and always sets the revenue-maximizing prices. We propose a pricing policy, named M3P, that achieves a $T$-period regret of $O(\log(Td) ( \sqrt{T}+ d\log(T)))$ under heterogeneous price sensitivity for products with features of dimension $d$. We also use tools from information theory to prove that no policy can achieve worst-case $T$-regret better than $Ω(\sqrt{T})$.

Adel Javanmard, Hamid Nazerzadeh

We study the pricing problem faced by a firm that sells a large number of products, described via a wide range of features, to customers that arrive over time. Customers independently make purchasing decisions according to a general choice model that includes products features and customers' characteristics, encoded as $d$-dimensional numerical vectors, as well as the price offered. The parameters of the choice model are a priori unknown to the firm, but can be learned as the (binary-valued) sales data accrues over time. The firm's objective is to minimize the regret, i.e., the expected revenue loss against a clairvoyant policy that knows the parameters of the choice model in advance, and always offers the revenue-maximizing price. This setting is motivated in part by the prevalence of online marketplaces that allow for real-time pricing. We assume a structured choice model, parameters of which depend on $s_0$ out of the $d$ product features. We propose a dynamic policy, called Regularized Maximum Likelihood Pricing (RMLP) that leverages the (sparsity) structure of the high-dimensional model and obtains a logarithmic regret in $T$. More specifically, the regret of our algorithm is of $O(s_0 \log d \cdot \log T)$. Furthermore, we show that no policy can obtain regret better than $O(s_0 (\log d + \log T))$.