Ya Gao

Jianghui Zhou, Ya Gao, Jie Liu et al.

Large language models(LLM) such as ChatGPT have substantially simplified the generation of marketing copy, yet producing content satisfying domain specific requirements, such as effectively engaging customers, remains a significant challenge. In this work, we introduce the Genetic Copy Optimization Framework (GCOF) designed to enhance both efficiency and engagememnt of marketing copy creation. We conduct explicit feature engineering within the prompts of LLM. Additionally, we modify the crossover operator in Genetic Algorithm (GA), integrating it into the GCOF to enable automatic feature engineering. This integration facilitates a self-iterative refinement of the marketing copy. Compared to human curated copy, Online results indicate that copy produced by our framework achieves an average increase in click-through rate (CTR) of over $50\%$.

Shiliang Sun, Rongqing Huang, Ya Gao

Traffic flow forecasting, especially the short-term case, is an important topic in intelligent transportation systems (ITS). This paper does a lot of research on network-scale modeling and forecasting of short-term traffic flows. Firstly, we propose the concepts of single-link and multi-link models of traffic flow forecasting. Secondly, we construct four prediction models by combining the two models with single-task learning and multi-task learning. The combination of the multi-link model and multi-task learning not only improves the experimental efficiency but also the prediction accuracy. Moreover, a new multi-link single-task approach that combines graphical lasso (GL) with neural network (NN) is proposed. GL provides a general methodology for solving problems involving lots of variables. Using L1 regularization, GL builds a sparse graphical model making use of the sparse inverse covariance matrix. In addition, Gaussian process regression (GPR) is a classic regression algorithm in Bayesian machine learning. Although there is wide research on GPR, there are few applications of GPR in traffic flow forecasting. In this paper, we apply GPR to traffic flow forecasting and show its potential. Through sufficient experiments, we compare all of the proposed approaches and make an overall assessment at last.