Sougata Saha

Sougata Saha, Saurabh Kumar Pandey, Harshit Gupta et al.

In a rapidly globalizing and digital world, content such as book and product reviews created by people from diverse cultures are read and consumed by others from different corners of the world. In this paper, we investigate the extent and patterns of gaps in understandability of book reviews due to the presence of culturally-specific items and elements that might be alien to users from another culture. Our user-study on 57 book reviews from Goodreads reveal that 83\% of the reviews had at least one culture-specific difficult-to-understand element. We also evaluate the efficacy of GPT-4o in identifying such items, given the cultural background of the reader; the results are mixed, implying a significant scope for improvement. Our datasets are available here: https://github.com/sougata-ub/reading_between_lines

Sourabrata Mukherjee, Atharva Mehta, Sougata Saha et al.

The obligatory use of third-person honorifics is a distinctive feature of several South Asian languages, encoding nuanced socio-pragmatic cues such as power, age, gender, fame, and social distance. In this work, (i) We present the first large-scale study of third-person honorific pronoun and verb usage across 10,000 Hindi and Bengali Wikipedia articles with annotations linked to key socio-demographic attributes of the subjects, including gender, age group, fame, and cultural origin. (ii) Our analysis uncovers systematic intra-language regularities but notable cross-linguistic differences: honorifics are more prevalent in Bengali than in Hindi, while non-honorifics dominate while referring to infamous, juvenile, and culturally exotic entities. Notably, in both languages, and more prominently in Hindi, men are more frequently addressed with honorifics than women. (iii) To examine whether large language models (LLMs) internalize similar socio-pragmatic norms, we probe six LLMs using controlled generation and translation tasks over 1,000 culturally balanced entities. We find that LLMs diverge from Wikipedia usage, exhibiting alternative preferences in honorific selection across tasks, languages, and socio-demographic attributes. These discrepancies highlight gaps in the socio-cultural alignment of LLMs and open new directions for studying how LLMs acquire, adapt, or distort social-linguistic norms. Our code and data are publicly available at https://github.com/souro/honorific-wiki-llm

Sougata Saha, Saurabh Kumar Pandey, Monojit Choudhury

Numerous recent studies have shown that Large Language Models (LLMs) are biased towards a Western and Anglo-centric worldview, which compromises their usefulness in non-Western cultural settings. However, "culture" is a complex, multifaceted topic, and its awareness, representation, and modeling in LLMs and LLM-based applications can be defined and measured in numerous ways. In this position paper, we ask what does it mean for an LLM to possess "cultural awareness", and through a thought experiment, which is an extension of the Octopus test proposed by Bender and Koller (2020), we argue that it is not cultural awareness or knowledge, rather meta-cultural competence, which is required of an LLM and LLM-based AI system that will make it useful across various, including completely unseen, cultures. We lay out the principles of meta-cultural competence AI systems, and discuss ways to measure and model those.