Jufeng Chen

Yindu Su, Huike Zou, Lin Sun et al.

Product Attribute Value Identification (PAVI) involves identifying attribute values from product profiles, a key task for improving product search, recommendation, and business analytics on e-commerce platforms. However, existing PAVI methods face critical challenges, such as inferring implicit values, handling out-of-distribution (OOD) values, and producing normalized outputs. To address these limitations, we introduce Taxonomy-Aware Contrastive Learning Retrieval (TACLR), the first retrieval-based method for PAVI. TACLR formulates PAVI as an information retrieval task by encoding product profiles and candidate values into embeddings and retrieving values based on their similarity. It leverages contrastive training with taxonomy-aware hard negative sampling and employs adaptive inference with dynamic thresholds. TACLR offers three key advantages: (1) it effectively handles implicit and OOD values while producing normalized outputs; (2) it scales to thousands of categories, tens of thousands of attributes, and millions of values; and (3) it supports efficient inference for high-load industrial deployment. Extensive experiments on proprietary and public datasets validate the effectiveness and efficiency of TACLR. Further, it has been successfully deployed on the real-world e-commerce platform Xianyu, processing millions of product listings daily with frequently updated, large-scale attribute taxonomies. We release the code to facilitate reproducibility and future research at https://github.com/SuYindu/TACLR.

Shuzhi Cao, Rong Chen, Ailong He et al.

In search systems, effectively coordinating the two core objectives of search relevance matching and click-through rate (CTR) prediction is crucial for discovering users' interests and enhancing platform revenue. In our prior work PRECTR, we proposed a unified framework to integrate these two subtasks,thereby eliminating their inconsistency and leading to mutual benefit.However, our previous work still faces three main challenges. First, low-active users and new users have limited search behavioral data, making it difficult to achieve effective personalized relevance preference modeling. Second, training data for ranking models predominantly come from high-relevance exposures, creating a distribution mismatch with the broader candidate space in coarse-ranking, leading to generalization bias. Third, due to the latency constraint, the original model employs an Emb+MLP architecture with a frozen BERT encoder, which prevents joint optimization and creates misalignment between representation learning and CTR fine-tuning. To solve these issues, we further reinforce our method and propose PRECTR-V2. Specifically, we mitigate the low-activity users' sparse behavior problem by mining global relevance preferences under the specific query, which facilitates effective personalized relevance modeling for cold-start scenarios. Subsequently, we construct hard negative samples through embedding noise injection and relevance label reconstruction, and optimize their relative ranking against positive samples via pairwise loss, thereby correcting exposure bias. Finally, we pretrain a lightweight transformer-based encoder via knowledge distillation from LLM and SFT on the text relevance classification task. This encoder replaces the frozen BERT module, enabling better adaptation to CTR fine-tuning and advancing beyond the traditional Emb+MLP paradigm.

Zhihao Lv, Longtao Zhang, Ailong He et al.

Recommendation systems are essential for personalizing e-commerce shopping experiences. Among these, Trigger-Induced Recommendation (TIR) has emerged as a key scenario, which utilizes a trigger item (explicitly represents a user's instantaneous interest), enabling precise, real-time recommendations. Although several trigger-based techniques have been proposed, most of them struggle to address the intent myopia issue, that is, a recommendation system overemphasizes the role of trigger items and narrowly focuses on suggesting commodities that are highly relevant to trigger items. Meanwhile, existing methods rely on collaborative behavior patterns between trigger and recommended items to identify the user's preferences, yet the sparsity of ID-based interaction restricts their effectiveness. To this end, we propose the Deep Adaptive Intent-Aware Network (DAIAN) that dynamically adapts to users' intent preferences. In general, we first extract the users' personalized intent representations by analyzing the correlation between a user's click and the trigger item, and accordingly retrieve the user's related historical behaviors to mine the user's diverse intent. Besides, sparse collaborative behaviors constrain the performance in capturing items associated with user intent. Hence, we reinforce similarity by leveraging a hybrid enhancer with ID and semantic information, followed by adaptive selection based on varying intents. Experimental results on public datasets and our industrial e-commerce datasets demonstrate the effectiveness of DAIAN.

Hairu Wang, Sheng You, Qiheng Zhang et al.

Unlike Business-to-Consumer e-commerce platforms (e.g., Amazon), inexperienced individual sellers on Consumer-to-Consumer platforms (e.g., eBay) often face significant challenges in setting prices for their second-hand products efficiently. Therefore, numerous studies have been proposed for automating price prediction. However, most of them are based on static regression models, which suffer from poor generalization performance and fail to capture market dynamics (e.g., the price of a used iPhone decreases over time). Inspired by recent breakthroughs in Large Language Models (LLMs), we introduce LLP, the first LLM-based generative framework for second-hand product pricing. LLP first retrieves similar products to better align with the dynamic market change. Afterwards, it leverages the LLMs' nuanced understanding of key pricing information in free-form text to generate accurate price suggestions. To strengthen the LLMs' domain reasoning over retrieved products, we apply a two-stage optimization, supervised fine-tuning (SFT) followed by group relative policy optimization (GRPO), on a dataset built via bidirectional reasoning. Moreover, LLP employs a confidence-based filtering mechanism to reject unreliable price suggestions. Extensive experiments demonstrate that LLP substantially surpasses existing methods while generalizing well to unseen categories. We have successfully deployed LLP on Xianyu\footnote\{Xianyu is China's largest second-hand e-commerce platform.\}, significantly outperforming the previous pricing method. Under the same 30\% product coverage, it raises the static adoption rate (SAR) from 40\% to 72\%, and maintains a strong SAR of 47\% even at 90\% recall.

Huike Zou, Haiyang Yang, Yindu Su et al.

Identifying attribute values from product profiles is a key task for improving product search, recommendation, and business analytics on e-commerce platforms, which we called Product Attribute Value Identification (PAVI) . However, existing PAVI methods face critical challenges, such as cascading errors, inability to handle out-of-distribution (OOD) attribute values, and lack of generalization capability. To address these limitations, we introduce Multi-Value-Product Retrieval-Augmented Generation (MVP-RAG), combining the strengths of retrieval, generation, and classification paradigms. MVP-RAG defines PAVI as a retrieval-generation task, where the product title description serves as the query, and products and attribute values act as the corpus. It first retrieves similar products of the same category and candidate attribute values, and then generates the standardized attribute values. The key advantages of this work are: (1) the proposal of a multi-level retrieval scheme, with products and attribute values as distinct hierarchical levels in PAVI domain (2) attribute value generation of large language model to significantly alleviate the OOD problem and (3) its successful deployment in a real-world industrial environment. Extensive experimental results demonstrate that MVP-RAG performs better than the state-of-the-art baselines.