Michael Burch

Kuno Kurzhals, Michael Burch, Daniel Weiskopf

Technical progress in hardware and software enables us to record gaze data in everyday situations and over long time spans. Among a multitude of research opportunities, this technology enables visualization researchers to catch a glimpse behind performance measures and into the perceptual and cognitive processes of people using visualization techniques. The majority of eye tracking studies performed for visualization research is limited to the analysis of gaze distributions and aggregated statistics, thus only covering a small portion of insights that can be derived from gaze data. We argue that incorporating theories and methodology from psychology and cognitive science will benefit the design and evaluation of eye tracking experiments for visualization. This position paper outlines our experiences with eye tracking in visualization and states the benefits that an interdisciplinary research field on visualization psychology might bring for better understanding how people interpret visualizations.

Ayush Kumar, Rudolf Netzel, Michael Burch et al.

We present an algorithmic and visual grouping of participants and eye-tracking metrics derived from recorded eye-tracking data. Our method utilizes two well-established visualization concepts. First, parallel coordinates are used to provide an overview of the used metrics, their interactions, and similarities, which helps select suitable metrics that describe characteristics of the eye-tracking data. Furthermore, parallel coordinates plots enable an analyst to test the effects of creating a combination of a subset of metrics resulting in a newly derived eye-tracking metric. Second, a similarity matrix visualization is used to visually represent the affine combination of metrics utilizing an algorithmic grouping of subjects that leads to distinct visual groups of similar behavior. To keep the diagrams of the matrix visualization simple and understandable, we visually encode our eye-tracking data into the cells of a similarity matrix of participants. The algorithmic grouping is performed with a clustering based on the affine combination of metrics, which is also the basis for the similarity value computation of the similarity matrix. To illustrate the usefulness of our visualization, we applied it to an eye-tracking data set involving the reading behavior of metro maps of up to 40 participants. Finally, we discuss limitations and scalability issues of the approach focusing on visual and perceptual issues.

Ayush Kumar, Anjul Tyagi, Michael Burch et al.

Yarbus' claim to decode the observer's task from eye movements has received mixed reactions. In this paper, we have supported the hypothesis that it is possible to decode the task. We conducted an exploratory analysis on the dataset by projecting features and data points into a scatter plot to visualize the nuance properties for each task. Following this analysis, we eliminated highly correlated features before training an SVM and Ada Boosting classifier to predict the tasks from this filtered eye movements data. We achieve an accuracy of 95.4% on this task classification problem and hence, support the hypothesis that task classification is possible from a user's eye movement data.