Azadeh Nematzadeh

Azadeh Nematzadeh, Giovanni Luca Ciampaglia, Filippo Menczer et al.

Algorithms that favor popular items are used to help us select among many choices, from engaging articles on a social media news feed to songs and books that others have purchased, and from top-raked search engine results to highly-cited scientific papers. The goal of these algorithms is to identify high-quality items such as reliable news, beautiful movies, prestigious information sources, and important discoveries --- in short, high-quality content should rank at the top. Prior work has shown that choosing what is popular may amplify random fluctuations and ultimately lead to sub-optimal rankings. Nonetheless, it is often assumed that recommending what is popular will help high-quality content "bubble up" in practice. Here we identify the conditions in which popularity may be a viable proxy for quality content by studying a simple model of cultural market endowed with an intrinsic notion of quality. A parameter representing the cognitive cost of exploration controls the critical trade-off between quality and popularity. We find a regime of intermediate exploration cost where an optimal balance exists, such that choosing what is popular actually promotes high-quality items to the top. Outside of these limits, however, popularity bias is more likely to hinder quality. These findings clarify the effects of algorithmic popularity bias on quality outcomes, and may inform the design of more principled mechanisms for techno-social cultural markets.

Azadeh Nematzadeh, Grace Bang, Xiaomo Liu et al.

Companies and financial investors are paying increasing attention to social consciousness in developing their corporate strategies and making investment decisions to support a sustainable economy for the future. Public discussion on incidents and events -- controversies -- of companies can provide valuable insights on how well the company operates with regards to social consciousness and indicate the company's overall operational capability. However, there are challenges in evaluating the degree of a company's social consciousness and environmental sustainability due to the lack of systematic data. We introduce a system that utilizes Twitter data to detect and monitor controversial events and show their impact on market volatility. In our study, controversial events are identified from clustered tweets that share the same 5W terms and sentiment polarities of these clusters. Credible news links inside the event tweets are used to validate the truth of the event. A case study on the Starbucks Philadelphia arrests shows that this method can provide the desired functionality.

Azadeh Nematzadeh, Giovanni Luca Ciampaglia, Yong-Yeol Ahn et al.

Online communication channels, especially social web platforms, are rapidly replacing traditional ones. Online platforms allow users to overcome physical barriers, enabling worldwide participation. However, the power of online communication bears an important negative consequence --- we are exposed to too much information to process. Too many participants, for example, can turn online public spaces into noisy, overcrowded fora where no meaningful conversation can be held. Here we analyze a large dataset of public chat logs from Twitch, a popular video streaming platform, in order to examine how information overload affects online group communication. We measure structural and textual features of conversations such as user output, interaction, and information content per message across a wide range of information loads. Our analysis reveals the existence of a transition from a conversational state to a cacophony --- a state of overload with lower user participation, more copy-pasted messages, and less information per message. These results hold both on average and at the individual level for the majority of users. This study provides a quantitative basis for further studies of the social effects of information overload, and may guide the design of more resilient online communication systems.