Zihao Fan

Matthew Kolodner, Mingxuan Ju, Zihao Fan et al.

Improving recommendation systems (RS) can greatly enhance the user experience across many domains, such as social media. Many RS utilize embedding-based retrieval (EBR) approaches to retrieve candidates for recommendation. In an EBR system, the embedding quality is key. According to recent literature, self-supervised multitask learning (SSMTL) has showed strong performance on academic benchmarks in embedding learning and resulted in an overall improvement in multiple downstream tasks, demonstrating a larger resilience to the adverse conditions between each downstream task and thereby increased robustness and task generalization ability through the training objective. However, whether or not the success of SSMTL in academia as a robust training objectives translates to large-scale (i.e., over hundreds of million users and interactions in-between) industrial RS still requires verification. Simply adopting academic setups in industrial RS might entail two issues. Firstly, many self-supervised objectives require data augmentations (e.g., embedding masking/corruption) over a large portion of users and items, which is prohibitively expensive in industrial RS. Furthermore, some self-supervised objectives might not align with the recommendation task, which might lead to redundant computational overheads or negative transfer. In light of these two challenges, we evaluate using a robust training objective, specifically SSMTL, through a large-scale friend recommendation system on a social media platform in the tech sector, identifying whether this increase in robustness can work at scale in enhancing retrieval in the production setting. Through online A/B testing with SSMTL-based EBR, we observe statistically significant increases in key metrics in the friend recommendations, with up to 5.45% improvements in new friends made and 1.91% improvements in new friends made with cold-start users.

Zihao Fan, Xin Lu, Yidi Liu et al.

Diffusion-based super-resolution can synthesize rich details, but models trained on synthetic paired data often fail on real-world LR images due to distribution shifts. We propose Bird-SR, a bidirectional reward-guided diffusion framework that formulates super-resolution as trajectory-level preference optimization via reward feedback learning (ReFL), jointly leveraging synthetic LR-HR pairs and real-world LR images. For structural fidelity easily affected in ReFL, the model is directly optimized on synthetic pairs at early diffusion steps, which also facilitates structure preservation for real-world inputs under smaller distribution gap in structure levels. For perceptual enhancement, quality-guided rewards are applied at later sampling steps to both synthetic and real LR images. To mitigate reward hacking, the rewards for synthetic results are formulated in a relative advantage space bounded by their clean counterparts, while real-world optimization is regularized via a semantic alignment constraint. Furthermore, to balance structural and perceptual learning, we adopt a dynamic fidelity-perception weighting strategy that emphasizes structure preservation at early stages and progressively shifts focus toward perceptual optimization at later diffusion steps. Extensive experiments on real-world SR benchmarks demonstrate that Bird-SR consistently outperforms state-of-the-art methods in perceptual quality while preserving structural consistency, validating its effectiveness for real-world super-resolution.

Yidi Liu, Zihao Fan, Jie Huang et al.

Reinforcement Learning with Human Feedback (RLHF) has proven effective in image generation field guided by reward models to align human preferences. Motivated by this, adapting RLHF for Image Super-Resolution (ISR) tasks has shown promise in optimizing perceptual quality with Image Quality Assessment (IQA) model as reward models. However, the traditional IQA model usually output a single global score, which are exceptionally insensitive to local and fine-grained distortions. This insensitivity allows ISR models to produce perceptually undesirable artifacts that yield spurious high scores, misaligning optimization objectives with perceptual quality and results in reward hacking. To address this, we propose a Fine-grained Perceptual Reward Model (FinPercep-RM) based on an Encoder-Decoder architecture. While providing a global quality score, it also generates a Perceptual Degradation Map that spatially localizes and quantifies local defects. We specifically introduce the FGR-30k dataset to train this model, consisting of diverse and subtle distortions from real-world super-resolution models. Despite the success of the FinPercep-RM model, its complexity introduces significant challenges in generator policy learning, leading to training instability. To address this, we propose a Co-evolutionary Curriculum Learning (CCL) mechanism, where both the reward model and the ISR model undergo synchronized curricula. The reward model progressively increases in complexity, while the ISR model starts with a simpler global reward for rapid convergence, gradually transitioning to the more complex model outputs. This easy-to-hard strategy enables stable training while suppressing reward hacking. Experiments validates the effectiveness of our method across ISR models in both global quality and local realism on RLHF methods.

Tong Zhao, Yozen Liu, Matthew Kolodner et al.

Recent advances in graph machine learning (ML) with the introduction of Graph Neural Networks (GNNs) have led to a widespread interest in applying these approaches to business applications at scale. GNNs enable differentiable end-to-end (E2E) learning of model parameters given graph structure which enables optimization towards popular node, edge (link) and graph-level tasks. While the research innovation in new GNN layers and training strategies has been rapid, industrial adoption and utility of GNNs has lagged considerably due to the unique scale challenges that large-scale graph ML problems create. In this work, we share our approach to training, inference, and utilization of GNNs at Snapchat. To this end, we present GiGL (Gigantic Graph Learning), an open-source library to enable large-scale distributed graph ML to the benefit of researchers, ML engineers, and practitioners. We use GiGL internally at Snapchat to manage the heavy lifting of GNN workflows, including graph data preprocessing from relational DBs, subgraph sampling, distributed training, inference, and orchestration. GiGL is designed to interface cleanly with open-source GNN modeling libraries prominent in academia like PyTorch Geometric (PyG), while handling scaling and productionization challenges that make it easier for internal practitioners to focus on modeling. GiGL is used in multiple production settings, and has powered over 35 launches across multiple business domains in the last 2 years in the contexts of friend recommendation, content recommendation and advertising. This work details high-level design and tools the library provides, scaling properties, case studies in diverse business settings with industry-scale graphs, and several key lessons learned in employing graph ML at scale on large social data. GiGL is open-sourced at https://github.com/Snapchat/GiGL.

Zihao Fan, Xin Lu, Jie Xiao et al.

In image restoration, single-step discriminative mappings often lack fine details via expectation learning, whereas generative paradigms suffer from inefficient multi-step sampling and noise-residual coupling. To address this dilemma, we propose IR-Flow, a novel image restoration method based on Rectified Flow that serves as a unified framework bridging the gap between discriminative and generative paradigms. Specifically, we first construct multilevel data distribution flows, which expand the ability of models to learn from and adapt to various levels of degradation. Subsequently, cumulative velocity fields are proposed to learn transport trajectories across varying degradation levels, guiding intermediate states toward the clean target, while a multi-step consistency constraint is presented to enforce trajectory coherence and boost few-step restoration performance. We show that directly establishing a linear transport flow between degraded and clean image domains not only enables fast inference but also improves adaptability to out-of-distribution degradations. Extensive evaluations on deraining, denoising and raindrop removal tasks demonstrate that IR-Flow achieves competitive quantitative results with only a few sampling steps, offering an efficient and flexible framework that maintains an excellent distortion-perception balance. Our code is available at https://github.com/fanzh03/IR-Flow.

Florin-Alexandru Vasluianu, Tim Seizinger, Zhuyun Zhou et al.

This work examines the findings of the NTIRE 2025 Shadow Removal Challenge. A total of 306 participants have registered, with 17 teams successfully submitting their solutions during the final evaluation phase. Following the last two editions, this challenge had two evaluation tracks: one focusing on reconstruction fidelity and the other on visual perception through a user study. Both tracks were evaluated with images from the WSRD+ dataset, simulating interactions between self- and cast-shadows with a large number of diverse objects, textures, and materials.

Clark Mingxuan Ju, Tong Zhao, Leonardo Neves et al.

Effective item identifiers (IDs) are an important component for recommender systems (RecSys) in practice, and are commonly adopted in many use cases such as retrieval and ranking. IDs can encode collaborative filtering signals within training data, such that RecSys models can extrapolate during the inference and personalize the prediction based on users' behavioral histories. Recently, Semantic IDs (SIDs) have become a trending paradigm for RecSys. In comparison to the conventional atomic ID, an SID is an ordered list of codes, derived from tokenizers such as residual quantization, applied to semantic representations commonly extracted from foundation models or collaborative signals. SIDs have drastically smaller cardinality than the atomic counterpart, and induce semantic clustering in the ID space. At Snapchat, we apply SIDs as auxiliary features for ranking models, and also explore SIDs as additional retrieval sources in different ML applications. In this paper, we discuss practical technical challenges we encountered while applying SIDs, experiments we have conducted, and design choices we have iterated to mitigate these challenges. Backed by promising offline results on both internal data and academic benchmarks as well as online A/B studies, SID variants have been launched in multiple production models with positive metrics impact.

Xin Lu, Xueyang Fu, Jie Xiao et al.

While diffusion models demonstrate strong generative capabilities in image restoration (IR) tasks, their complex architectures and iterative processes limit their practical application compared to mainstream reconstruction-based general ordinary IR networks. Existing approaches primarily focus on optimizing network architecture and diffusion paths but overlook the integration of the diffusion training paradigm within general ordinary IR frameworks. To address these challenges, this paper elucidates key principles for adapting the diffusion training paradigm to general IR training through systematic analysis of time-step dependencies, network hierarchies, noise-level relationships, and multi-restoration task correlations, proposing a new IR framework supported by diffusion-based training. To enable IR networks to simultaneously restore images and model generative representations, we introduce a series of regularization strategies that align diffusion objectives with IR tasks, improving generalization in single-task scenarios. Furthermore, recognizing that diffusion-based generation exerts varying influences across different IR tasks, we develop an incremental training paradigm and task-specific adaptors, further enhancing performance in multi-task unified IR. Experiments demonstrate that our method significantly improves the generalization of IR networks in single-task IR and achieves superior performance in multi-task unified IR. Notably, the proposed framework can be seamlessly integrated into existing general IR architectures.

Zachary A. Pardos, Zihao Fan, Weijie Jiang

The aggregate behaviors of users can collectively encode deep semantic information about the objects with which they interact. In this paper, we demonstrate novel ways in which the synthesis of these data can illuminate the terrain of users' environment and support them in their decision making and wayfinding. A novel application of Recurrent Neural Networks and skip-gram models, approaches popularized by their application to modeling language, are brought to bear on student university enrollment sequences to create vector representations of courses and map out traversals across them. We present demonstrations of how scrutability from these neural networks can be gained and how the combination of these techniques can be seen as an evolution of content tagging and a means for a recommender to balance user preferences inferred from data with those explicitly specified. From validation of the models to the development of a UI, we discuss additional requisite functionality informed by the results of a usability study leading to the ultimate deployment of the system at a university.