Chun Gan

Hui Wang, Tianzhu Hu, Mingming Li et al.

Recommender systems are inherently dynamic feedback loops where prolonged local interactions accumulate into macroscopic structural degradation such as information cocoons. Existing representation learning paradigms are universally constrained by the assumption of a single flat space, forcing topologically grounded user associations and semantically driven historical interactions to be fitted within the same vector space. This excessive coupling of heterogeneous information renders it impossible for researchers to mechanistically distinguish and identify the sources of systemic bias. To overcome this theoretical bottleneck, we introduce Fiber Bundle from modern differential geometry and propose a novel geometric analysis paradigm for recommender systems. This theory naturally decouples the system space into two hierarchical layers: the base manifold formed by user interaction networks, and the fibers attached to individual user nodes that carry their dynamic preferences. Building upon this, we construct RecBundle, a framework oriented toward next-generation recommender systems that formalizes user collaboration as geometric connection and parallel transport on the base manifold, while mapping content evolution to holonomy transformations on fibers. From this foundation, we identify future application directions encompassing quantitative mechanisms for information cocoons and evolutionary bias, geometric meta-theory for adaptive recommendation, and novel inference architectures integrating large language models (LLMs). Empirical analysis on real-world MovieLens and Amazon Beauty datasets validates the effectiveness of this geometric framework.

Zhiguang Yang, Lu Wang, Chun Gan et al.

"Creativity is the heart and soul of advertising services". Effective creatives can create a win-win scenario: advertisers can reach target users and achieve marketing objectives more effectively, users can more quickly find products of interest, and platforms can generate more advertising revenue. With the advent of AI-Generated Content, advertisers now can produce vast amounts of creative content at a minimal cost. The current challenge lies in how advertising systems can select the most pertinent creative in real-time for each user personally. Existing methods typically perform serial ranking of ads or creatives, limiting the creative module in terms of both effectiveness and efficiency. In this paper, we propose for the first time a novel architecture for online parallel estimation of ads and creatives ranking, as well as the corresponding offline joint optimization model. The online architecture enables sophisticated personalized creative modeling while reducing overall latency. The offline joint model for CTR estimation allows mutual awareness and collaborative optimization between ads and creatives. Additionally, we optimize the offline evaluation metrics for the implicit feedback sorting task involved in ad creative ranking. We conduct extensive experiments to compare ours with two state-of-the-art approaches. The results demonstrate the effectiveness of our approach in both offline evaluations and real-world advertising platforms online in terms of response time, CTR, and CPM.