Muyang Ma

Muyang Ma, Pengjie Ren, Zhumin Chen et al.

One of the key challenges in Sequential Recommendation (SR) is how to extract and represent user preferences. Traditional SR methods rely on the next item as the supervision signal to guide preference extraction and representation. We propose a novel learning strategy, named preference editing. The idea is to force the SR model to discriminate the common and unique preferences in different sequences of interactions between users and the recommender system. By doing so, the SR model is able to learn how to identify common and unique user preferences, and thereby do better user preference extraction and representation. We propose a transformer based SR model, named MrTransformer (Multi-preference Transformer), that concatenates some special tokens in front of the sequence to represent multiple user preferences and makes sure they capture different aspects through a preference coverage mechanism. Then, we devise a preference editing-based self-supervised learning mechanism for training MrTransformer which contains two main operations: preference separation and preference recombination. The former separates the common and unique user preferences for a given pair of sequences. The latter swaps the common preferences to obtain recombined user preferences for each sequence. Based on the preference separation and preference recombination operations, we define two types of SSL loss that require that the recombined preferences are similar to the original ones, and the common preferences are close to each other. We carry out extensive experiments on two benchmark datasets. MrTransformer with preference editing significantly outperforms state-of-the-art SR methods in terms of Recall, MRR and NDCG. We find that long sequences whose user preferences are harder to extract and represent benefit most from preference editing.

Muyang Ma, Pengjie Ren, Zhumin Chen et al.

Cross-domain sequential recommendation is the task of predict the next item that the user is most likely to interact with based on past sequential behavior from multiple domains. One of the key challenges in cross-domain sequential recommendation is to grasp and transfer the flow of information from multiple domains so as to promote recommendations in all domains. Previous studies have investigated the flow of behavioral information by exploring the connection between items from different domains. The flow of knowledge (i.e., the connection between knowledge from different domains) has so far been neglected. In this paper, we propose a mixed information flow network for cross-domain sequential recommendation to consider both the flow of behavioral information and the flow of knowledge by incorporating a behavior transfer unit and a knowledge transfer unit. The proposed mixed information flow network is able to decide when cross-domain information should be used and, if so, which cross-domain information should be used to enrich the sequence representation according to users' current preferences. Extensive experiments conducted on four e-commerce datasets demonstrate that mixed information flow network is able to further improve recommendation performance in different domains by modeling mixed information flow.

Wenchao Sun, Muyang Ma, Pengjie Ren et al.

Sequential recommendation is a task in which one models and uses sequential information about user behavior for recommendation purposes. We study sequential recommendation in a particularly challenging context, in which multiple individual users share asingle account (i.e., they have a shared account) and in which user behavior is available in multiple domains (i.e., recommendations are cross-domain). These two characteristics bring new challenges on top of those of the traditional sequential recommendation task. First, we need to identify the behavior associated with different users and different user roles under the same account in order to recommend the right item to the right user role at the right time. Second, we need to identify behavior in one domain that might be helpful to improve recommendations in other domains. In this work, we study shared account cross-domain sequential recommendation and propose Parallel Split-Join Network (PSJNet), a parallel modeling network to address the two challenges above. We present two variants of PSJNet, PSJNet-I and PSJNet-II. PSJNet-I is a "split-by-join" framework that splits the mixed representations to get role-specific representations and joins them to obtain cross-domain representations at each timestamp simultaneously. PSJNet-II is a "split-and-join" framework that first splits role-specific representations at each timestamp, and then the representations from all timestamps and all roles are joined to obtain cross-domain representations. We use two datasets to assess the effectiveness of PSJNet. Our experimental results demonstrate that PSJNet outperforms state-of-the-art sequential recommendation baselines in terms of MRR and Recall.