Amir Tahmasbi

Amir Tahmasbi, Milad Esrafilian, Judson Wright et al.

Natural and idiomatic expressions are essential for fluent, everyday communication, yet many second-language learners struggle to acquire and spontaneously use casual slang despite strong formal proficiency. To address this gap, we designed and evaluated an LLM-powered, task-based role-playing game in which a GPT-4o-based Game Master guides learners through an immersive, three-phase spoken narrative. After selecting five unfamiliar slang phrases to practice, participants engage in open-ended dialogue with non-player characters; the Game Master naturally incorporates the target phrases in rich semantic contexts (implicit input enhancement) while a dedicated Practice Box provides real-time explicit tracking and encouragement. Post-session, learners receive multi-level formative feedback analyzing the entire interaction. We evaluated the system in a between-subjects study with 14 international graduate students, randomly assigned to either the RPG condition or a control condition consisting of a traditional AI-led virtual classroom. Results from an immediate post-test show that the RPG group achieved greater gains in both comprehension of the target phrases and their accurate, contextual use in sentences. A one-week delayed post-test further demonstrates that these gains are retained over time, with the RPG group showing a 21-27% improvement, indicating the effectiveness of our approach in supporting longer-term learning. Qualitative survey responses assessing engagement and perceived effectiveness further indicate that the game-based approach provided more practice opportunities and a more natural learning experience. These findings highlight the potential of narrative-driven LLM interactions in vocabulary acquisition.

Amir Tahmasbi, Sadegh Majidi, Kazem Taram et al.

Spatial reasoning in large language models (LLMs) has gained increasing attention due to applications in navigation and planning. Despite strong general language capabilities, LLMs still struggle with spatial transformations and multi-step planning in structured environments. We propose a two-stage approach that decomposes spatial reasoning into atomic building blocks and their composition. First, we apply supervised fine-tuning on elementary spatial transformations, such as rotation, translation, and scaling, to equip the model with basic spatial physics. We then freeze this physics-aware model and train lightweight LoRA adapters within the GRPO framework to learn policies that compose these building blocks for multi-step planning in puzzle-based environments, in a closed-loop manner. To support this pipeline, we synthesize an ASCII-art dataset and construct a corresponding ASCII-based reinforcement learning environment. Our method consistently outperforms baselines, including the generic backbone, physics-aware model, and end-to-end RL models, under both Dynamic environments with explicit state updates and Static environments where the model must rely on its internal state across steps. In addition, the proposed approach converges faster and exhibits more stable training compared to end-to-end reinforcement learning from scratch. Finally, we analyze attention patterns to assess whether fine-tuning induces meaningful improvements in spatial understanding.

Haoran Liu, Amir Tahmasbi, Ehtesham Sam Haque et al.

Offsite marketing is essential in e-commerce, enabling businesses to reach customers through external platforms and drive traffic to retail websites. However, most current offsite marketing content is overly generic, template-based, and poorly aligned with landing pages, limiting its effectiveness. To address these limitations, we propose MarketingFM, a retrieval-augmented system that integrates multiple data sources to generate keyword-specific ad copy with minimal human intervention. We validate MarketingFM via offline human and automated evaluations and large-scale online A/B tests. In one experiment, keyword-focused ad copy outperformed templates, achieving up to 9% higher CTR, 12% more impressions, and 0.38% lower CPC, demonstrating gains in ad ranking and cost efficiency. Despite these gains, human review of generated ads remains costly. To address this, we propose AutoEval-Main, an automated evaluation system that combines rule-based metrics with LLM-as-a-Judge techniques to ensure alignment with marketing principles. In experiments with large-scale human annotations, AutoEval-Main achieved 89.57% agreement with human reviewers. Building on this, we propose AutoEval-Update, a cost-efficient LLM-human collaborative framework to dynamically refine evaluation prompts and adapt to shifting criteria with minimal human input. By selectively sampling representative ads for human review and using a critic LLM to generate alignment reports, AutoEval-Update improves evaluation consistency while reducing manual effort. Experiments show the critic LLM suggests meaningful refinements, improving LLM-human agreement. Nonetheless, human oversight remains essential for setting thresholds and validating refinements before deployment.