Dinesh Ramasamy

Xiaoyu Chen, Ruichen Wang, Jieming Di et al.

Modeling of long history data suffers from long-context window attention dilution, system efficiency and catastrophic forgetting problems, where naive linear scaling approach like LastN would fail. We introduce Memento, a personalized retrieval-augmented framework that treats historical user engagements as a document corpus and ad requests as queries, retrieving relevant interactions via Maximal Marginal Relevance (MMR) to balance similarity with diversity. We identify two complementary applications: Representation Memento, which retrieves historical embeddings for feature augmentation, and Data Memento, which retrieves past training examples for multipass training. Through infrastructure co-design -- temporal chunking, INT8 quantization, and asynchronous serving -- Memento achieves 5-10$\times$ resource efficiency over linear scaling. Memento processes daily requests with sub-10ms latency, yielding 0.25-0.3% Normalized Entropy gain on both click-through and conversion prediction. In production, Memento delivers a 1% CTR lift on Facebook Feed and Reels and a 1.2% CVR lift, scaling personalization to 365+ days of history.

Carolina Zheng, Minhui Huang, Dmitrii Pedchenko et al.

The exponential growth of online content has posed significant challenges to ID-based models in industrial recommendation systems, ranging from extremely high cardinality and dynamically growing ID space, to highly skewed engagement distributions, to prediction instability as a result of natural id life cycles (e.g, the birth of new IDs and retirement of old IDs). To address these issues, many systems rely on random hashing to handle the id space and control the corresponding model parameters (i.e embedding table). However, this approach introduces data pollution from multiple ids sharing the same embedding, leading to degraded model performance and embedding representation instability. This paper examines these challenges and introduces Semantic ID prefix ngram, a novel token parameterization technique that significantly improves the performance of the original Semantic ID. Semantic ID prefix ngram creates semantically meaningful collisions by hierarchically clustering items based on their content embeddings, as opposed to random assignments. Through extensive experimentation, we demonstrate that Semantic ID prefix ngram not only addresses embedding instability but also significantly improves tail id modeling, reduces overfitting, and mitigates representation shifts. We further highlight the advantages of Semantic ID prefix ngram in attention-based models that contextualize user histories, showing substantial performance improvements. We also report our experience of integrating Semantic ID into Meta production Ads Ranking system, leading to notable performance gains and enhanced prediction stability in live deployments.

Lee Xiong, Zhirong Chen, Rahul Mayuranath et al.

We present LLaTTE (LLM-Style Latent Transformers for Temporal Events), a scalable transformer architecture for production ads recommendation. Through systematic experiments, we demonstrate that sequence modeling in recommendation systems follows predictable power-law scaling similar to LLMs. Crucially, we find that semantic features bend the scaling curve: they are a prerequisite for scaling, enabling the model to effectively utilize the capacity of deeper and longer architectures. To realize the benefits of continued scaling under strict latency constraints, we introduce a two-stage architecture that offloads the heavy computation of large, long-context models to an asynchronous upstream user model. We demonstrate that upstream improvements transfer predictably to downstream ranking tasks. Deployed as the largest user model at Meta, this multi-stage framework drives a 4.3\% conversion uplift on Facebook Feed and Reels with minimal serving overhead, establishing a practical blueprint for harnessing scaling laws in industrial recommender systems.

Dinesh Ramasamy, Shakti Kumar, Chris Cadonic et al.

Sequence-based recommendations models are driving the state-of-the-art for industrial ad-recommendation systems. Such systems typically deal with user histories or sequence lengths ranging in the order of O(10^3) to O(10^4) events. While adding embeddings at this scale is manageable in pre-trained models, incorporating them into real-time prediction models is challenging due to both storage and inference costs. To address this scaling challenge, we propose a novel approach that leverages vector quantization (VQ) to inject a compact Semantic ID (SID) as input to the recommendation models instead of a collection of embeddings. Our method builds on recent works of SIDs by introducing three key innovations: (i) a multi-task VQ-VAE framework, called VQ fusion that fuses multiple content embeddings and categorical predictions into a single Semantic ID; (ii) a parameter-free, highly granular SID-to-embedding conversion technique, called SIDE, that is validated with two content embedding collections, thereby eliminating the need for a large parameterized lookup table; and (iii) a novel quantization method called Discrete-PCA (DPCA) which generalizes and enhances residual quantization techniques. The proposed enhancements when applied to a large-scale industrial ads-recommendation system achieves 2.4X improvement in normalized entropy (NE) gain and 3X reduction in data footprint compared to traditional SID methods.

Dinesh Ramasamy, Upamanyu Madhow

Spectral embedding based on the Singular Value Decomposition (SVD) is a widely used "preprocessing" step in many learning tasks, typically leading to dimensionality reduction by projecting onto a number of dominant singular vectors and rescaling the coordinate axes (by a predefined function of the singular value). However, the number of such vectors required to capture problem structure grows with problem size, and even partial SVD computation becomes a bottleneck. In this paper, we propose a low-complexity it compressive spectral embedding algorithm, which employs random projections and finite order polynomial expansions to compute approximations to SVD-based embedding. For an m times n matrix with T non-zeros, its time complexity is O((T+m+n)log(m+n)), and the embedding dimension is O(log(m+n)), both of which are independent of the number of singular vectors whose effect we wish to capture. To the best of our knowledge, this is the first work to circumvent this dependence on the number of singular vectors for general SVD-based embeddings. The key to sidestepping the SVD is the observation that, for downstream inference tasks such as clustering and classification, we are only interested in using the resulting embedding to evaluate pairwise similarity metrics derived from the euclidean norm, rather than capturing the effect of the underlying matrix on arbitrary vectors as a partial SVD tries to do. Our numerical results on network datasets demonstrate the efficacy of the proposed method, and motivate further exploration of its application to large-scale inference tasks.