Adam Babin

Filipo Sharevski, Paige Treebridge, Peter Jachim et al.

Social media trolling is a powerful tactic to manipulate public opinion on issues with a high moral component. Troll farms, as evidenced in the past, created fabricated content to provoke or silence people to share their opinion on social media during the US presidential election in 2016. In this paper, we introduce an alternate way of provoking or silencing social media discourse by manipulating how users perceive authentic content. This manipulation is performed by man-in-the-middle malware that covertly rearranges the linguistic content of an authentic social media post and comments. We call this attack Malware-Induced Misperception (MIM) because the goal is to socially engineer spiral-of-silence conditions on social media by inducing perception. We conducted experimental tests in controlled settings (N = 311) where a malware covertly altered selected words in a Facebook post about the freedom of political expression on college campuses. The empirical results (1) confirm the previous findings about the presence of the spiral-of-silence effect on social media; and (2) demonstrate that inducing misperception is an effective tactic to silence or provoke targeted users on Facebook to express their opinion on a polarizing political issue.

Filipo Sharevski, Paige Treebridge, Peter Jachim et al.

This paper reports the findings of a study where users (N=220) interacted with Malexa, Alexa's malicious twin. Malexa is an intelligent voice assistant with a simple and seemingly harmless third-party skill that delivers news briefings to users. The twist, however, is that Malexa covertly rewords these briefings to intentionally introduce misperception about the reported events. This covert rewording is referred to as a Malware-Induced Misperception (MIM) attack. It differs from squatting or invocation hijacking attacks in that it is focused on manipulating the "content" delivered through a third-party skill instead of the skill's "invocation logic." Malexa, in the study, reworded regulatory briefings to make a government response sound more accidental or lenient than the original news delivered by Alexa. The results show that users who interacted with Malexa perceived that the government was less friendly to working people and more in favor of big businesses. The results also show that Malexa is capable of inducing misperceptions regardless of the user's gender, political ideology or frequency of interaction with intelligent voice assistants. We discuss the implications in the context of using Malexa as a covert "influencer" in people's living or working environments.