HCJun 7, 2021
User Behavior Assessment Towards Biometric Facial Recognition System: A SEM-Neural Network ApproachSheikh Muhamad Hizam, Waqas Ahmed, Muhammad Fahad et al.
A smart home is grounded on the sensors that endure automation, safety, and structural integration. The security mechanism in digital setup possesses vibrant prominence and the biometric facial recognition system is novel addition to accrue the smart home features. Understanding the implementation of such technology is the outcome of user behavior modeling. However, there is the paucity of empirical research that explains the role of cognitive, functional, and social aspects of end-users acceptance behavior towards biometric facial recognition systems at homes. Therefore, a causal research survey was conducted to comprehend the behavioral intention towards the use of a biometric facial recognition system. Technology Acceptance Model (TAM)was implied with Perceived System Quality (PSQ) and Social Influence (SI)to hypothesize the conceptual framework. Data was collected from 475respondents through online questionnaires. Structural Equation Modeling(SEM) and Artificial Neural Network (ANN) were employed to analyze the surveyed data. The results showed that all the variables of the proposed framework significantly affected the behavioral intention to use the system. The PSQ appeared as the noteworthy predictor towards biometric facial recognition system usability through regression and sensitivity analyses. A multi-analytical approach towards understanding the technology user behavior will support the efficient decision-making process in Human-centric computing.
HCMay 19, 2021
Assessing the Learning Behavioral Intention of Commuters in Mobility PracticesWaqas Ahmed, Habiba Akter, Sheikh M. Hizam et al.
Learning behavior mechanism is widely anticipated in managed settings through the formal syllabus. However, heading for learning stimulus whilst daily mobility practices through urban transit is the novel feature in learning sciences. Theory of planned behavior (TPB), technology acceptance model (TAM), and service quality of transit are conceptualized to assess the learning behavioral intention (LBI) of commuters in Greater Kuala Lumpur. An online survey was conducted to understand the LBI of 117 travelers who use the technology to engage in the informal learning process during daily commuting. The results explored that all the model variables i.e., perceived ease of use, perceived usefulness, service quality, and subjective norms are significant predictors of LBI. The perceived usefulness of learning during traveling and transit service quality has a vibrant impact on LBI. The research will support the informal learning mechanism from commuters point of view. The study is a novel contribution to transport and learning literature that will open the new prospect of research in urban mobility and its connotation with personal learning and development.
HCFeb 1, 2020
Predicting IoT Service Adoption towards Smart Mobility in Malaysia: SEM-Neural Hybrid Pilot StudyWaqas Ahmed, Sheikh Muhamad Hizam, Ilham Sentosa et al.
Smart city is synchronized with digital environment and its transportation system is vitalized with RFID sensors, Internet of Things (IoT) and Artificial Intelligence. However, without user's behavioral assessment of technology, the ultimate usefulness of smart mobility cannot be achieved. This paper aims to formulate the research framework for prediction of antecedents of smart mobility by using SEM-Neural hybrid approach towards preliminary data analysis. This research undertook smart mobility services adoption in Malaysia as study perspective and applied the Technology Acceptance Model (TAM) as theoretical basis. An extended TAM model was hypothesized with five external factors (digital dexterity, IoT service quality, intrusiveness concerns, social electronic word of mouth and subjective norm). The data was collected through a pilot survey in Klang Valley, Malaysia. Then responses were analyzed for reliability, validity and accuracy of model. Finally, the causal relationship was explained by Structural Equation Modeling (SEM) and Artificial Neural Networking (ANN). The paper will share better understanding of road technology acceptance to all stakeholders to refine, revise and update their policies. The proposed framework will suggest a broader approach to individual level technology acceptance.