Erlin Gulbenkoglu

Ismo Horppu, Frederick Ayala, Erlin Gulbenkoglu

All languages are peculiar. Some of them are considered more challenging to understand than others. The Finnish Language is known to be a complex language. Also, when languages are used by artists, the pronunciation and meaning might be more tricky to understand. Therefore, we are putting AI to a fun, yet challenging trial: translating a Finnish rap song to text. We will compare the Faster Whisperer algorithm and YouTube's internal speech-to-text functionality. The reference truth will be Finnish rap lyrics, which the main author's little brother, Mc Timo, has written. Transcribing the lyrics will be challenging because the artist raps over synth music player by Syntikka Janne. The hallucination level and mishearing of AI speech-to-text extractions will be measured by comparing errors made against the original Finnish lyrics. The error function is informal but still works for our case.

Frederick Ayala-Gomez, Ismo Horppu, Erlin Gulbenkoglu et al.

Mobile app developers use paid advertising campaigns to acquire new users. Marketing managers decide where to spend and how much to spend based on the campaigns' performance. Apple's new privacy mechanisms have a profound impact on how performance marketing is measured. Starting iOS 14.5, all apps must get system permission for tracking explicitly via the new App Tracking Transparency Framework, which shows the users a pop-up asking if they give the app permission to track. If a user does not allow tracking, the required identifier to deterministically find the online advertising campaign that brought the user to install the app is not shared. Instead of relying on individual identifiers, Apple proposed a new performance mechanism called conversion value, which is an integer set by the apps for each user, and the developers can get the number of installs per conversion value for each campaign. However, interpreting how conversion values are used to measure the campaigns performance is not obvious because it requires a method to translate the conversion values to revenue. This paper investigates the task of attributing revenue to advertising campaigns using the reported conversion values per campaign. Our contributions are to formalize the problem, find the theoretically optimal revenue attribution function for any conversion value schema, and show empirical results on past data of a free-to-play mobile game using different conversion value schemas.