CYJan 15, 2021
Nowcasting Gentrification Using Airbnb DataShomik Jain, Davide Proserpio, Giovanni Quattrone et al.
There is a rumbling debate over the impact of gentrification: presumed gentrifiers have been the target of protests and attacks in some cities, while they have been welcome as generators of new jobs and taxes in others. Census data fails to measure neighborhood change in real-time since it is usually updated every ten years. This work shows that Airbnb data can be used to quantify and track neighborhood changes. Specifically, we consider both structured data (e.g. number of listings, number of reviews, listing information) and unstructured data (e.g. user-generated reviews processed with natural language processing and machine learning algorithms) for three major cities, New York City (US), Los Angeles (US), and Greater London (UK). We find that Airbnb data (especially its unstructured part) appears to nowcast neighborhood gentrification, measured as changes in housing affordability and demographics. Overall, our results suggest that user-generated data from online platforms can be used to create socioeconomic indices to complement traditional measures that are less granular, not in real-time, and more costly to obtain.
LGMay 21, 2020
Studying Product Competition Using Representation LearningFanglin Chen, Xiao Liu, Davide Proserpio et al.
Studying competition and market structure at the product level instead of brand level can provide firms with insights on cannibalization and product line optimization. However, it is computationally challenging to analyze product-level competition for the millions of products available on e-commerce platforms. We introduce Product2Vec, a method based on the representation learning algorithm Word2Vec, to study product-level competition, when the number of products is large. The proposed model takes shopping baskets as inputs and, for every product, generates a low-dimensional embedding that preserves important product information. In order for the product embeddings to be useful for firm strategic decision making, we leverage economic theories and causal inference to propose two modifications to Word2Vec. First of all, we create two measures, complementarity and exchangeability, that allow us to determine whether product pairs are complements or substitutes. Second, we combine these vectors with random utility-based choice models to forecast demand. To accurately estimate price elasticities, i.e., how demand responds to changes in price, we modify Word2Vec by removing the influence of price from the product vectors. We show that, compared with state-of-the-art models, our approach is faster, and can produce more accurate demand forecasts and price elasticities.
CRMar 15, 2012
Calibrating Data to Sensitivity in Private Data AnalysisDavide Proserpio, Sharon Goldberg, Frank McSherry
We present an approach to differentially private computation in which one does not scale up the magnitude of noise for challenging queries, but rather scales down the contributions of challenging records. While scaling down all records uniformly is equivalent to scaling up the noise magnitude, we show that scaling records non-uniformly can result in substantially higher accuracy by bypassing the worst-case requirements of differential privacy for the noise magnitudes. This paper details the data analysis platform wPINQ, which generalizes the Privacy Integrated Query (PINQ) to weighted datasets. Using a few simple operators (including a non-uniformly scaling Join operator) wPINQ can reproduce (and improve) several recent results on graph analysis and introduce new generalizations (e.g., counting triangles with given degrees). We also show how to integrate probabilistic inference techniques to synthesize datasets respecting more complicated (and less easily interpreted) measurements.