Li Gao

Tingyu Chen, Wenkai Zhang, Li Gao et al.

In commercial web search, aligning content freshness with user intent remains challenging due to the highly varied lifespans of information. Traditional industrial approaches rely on static time-window filtering, resulting in "one-size-fits-all" rankings where content may be chronologically recent but semantically expired. To address the limitation, we present a novel Large Language Models (LLMs)-based Query-Aware Dynamic Content Expiration Prediction Framework deployed in Baidu search, reformulating timeliness as a dynamic validity inference task. Our framework extracts fine-grained temporal contexts from documents and leverages LLMs to deduce a query-specific "validity horizon"-a semantic boundary defining when information becomes obsolete based on user intent. Integrated with robust hallucination mitigation strategies to ensure reliability, our approach has been evaluated through offline and online A/B testing on live production traffic. Results demonstrate significant improvements in search freshness and user experience metrics, validating the effectiveness of LLM-driven reasoning for solving semantic expiration at an industrial scale.

Xiaoyu Li, Xiao Li, Li Gao et al.

The evolution of Large Language Models (LLMs) has significantly advanced multi-turn conversation systems, emphasizing the need for proactive guidance to enhance users' interactions. However, these systems face challenges in dynamically adapting to shifts in users' goals and maintaining low latency for real-time interactions. In the Baidu Search AI assistant, an industrial-scale multi-turn search system, we propose a novel two-phase framework to provide proactive guidance. The first phase, Goal-adaptive Supervised Fine-Tuning (G-SFT), employs a goal adaptation agent that dynamically adapts to user goal shifts and provides goal-relevant contextual information. G-SFT also incorporates scalable knowledge transfer to distill insights from LLMs into a lightweight model for real-time interaction. The second phase, Click-oriented Reinforcement Learning (C-RL), adopts a generate-rank paradigm, systematically constructs preference pairs from user click signals, and proactively improves click-through rates through more engaging guidance. This dual-phase architecture achieves complementary objectives: G-SFT ensures accurate goal tracking, while C-RL optimizes interaction quality through click signal-driven reinforcement learning. Extensive experiments demonstrate that our framework achieves 86.10% accuracy in offline evaluation (+23.95% over baseline) and 25.28% CTR in online deployment (149.06% relative improvement), while reducing inference latency by 69.55% through scalable knowledge distillation.