Doug Markant

Ryan Wesslen, Doug Markant, Alireza Karduni et al.

Cognitive biases are systematic errors in judgment. Researchers in data visualizations have explored whether cognitive biases transfer to decision-making tasks with interactive data visualizations. At the same time, cognitive scientists have reinterpreted cognitive biases as the product of resource-rational strategies under finite time and computational costs. In this paper, we argue for the integration of resource-rational analysis through constrained Bayesian cognitive modeling to understand cognitive biases in data visualizations. The benefit would be a more realistic "bounded rationality" representation of data visualization users and provides a research roadmap for studying cognitive biases in data visualizations through a feedback loop between future experiments and theory

Alireza Karduni, Doug Markant, Ryan Wesslen et al.

Understanding correlation judgement is important to designing effective visualizations of bivariate data. Prior work on correlation perception has not considered how factors including prior beliefs and uncertainty representation impact such judgements. The present work focuses on the impact of uncertainty communication when judging bivariate visualizations. Specifically, we model how users update their beliefs about variable relationships after seeing a scatterplot with and without uncertainty representation. To model and evaluate the belief updating, we present three studies. Study 1 focuses on a proposed ''Line + Cone'' visual elicitation method for capturing users' beliefs in an accurate and intuitive fashion. The findings reveal that our proposed method of belief solicitation reduces complexity and accurately captures the users' uncertainty about a range of bivariate relationships. Study 2 leverages the ``Line + Cone'' elicitation method to measure belief updating on the relationship between different sets of variables when seeing correlation visualization with and without uncertainty representation. We compare changes in users beliefs to the predictions of Bayesian cognitive models which provide normative benchmarks for how users should update their prior beliefs about a relationship in light of observed data. The findings from Study 2 revealed that one of the visualization conditions with uncertainty communication led to users being slightly more confident about their judgement compared to visualization without uncertainty information. Study 3 builds on findings from Study 2 and explores differences in belief update when the bivariate visualization is congruent or incongruent with users' prior belief. Our results highlight the effects of incorporating uncertainty representation, and the potential of measuring belief updating on correlation judgement with Bayesian cognitive models.