Huanjie Wang

OneRec Team, Biao Yang, Boyang Ding et al.

Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.

Hongwei Zhang, Qiqiang Zhong, Jiangxia Cao et al.

Modeling ultra-long user sequences involves a difficult trade-off between efficiency and effectiveness. While current paradigms rely on either item-specific search or item-agnostic compression, we propose UxSID, a framework exploring a third path: semantic-group shared interest memory. By utilizing Semantic IDs (SIDs) and a dual-level attention strategy, UxSID captures target-aware preferences without the heavy cost of item-specific models. This end-to-end architecture balances computational parsimony with semantic awareness, achieving state-of-the-art performance and a 0.337% revenue lift in large-scale advertising A/B test.

Huanjie Wang, Wenshuo Wang, Shihua Yuan et al.

Humans make daily routine decisions based on their internal states in intricate interaction scenarios. This paper presents a probabilistically reconstructive learning approach to identify the internal states of multi-vehicle sequential interactions when merging at highway on-ramps. We treated the merging task's sequential decision as a dynamic, stochastic process and then integrated the internal states into an HMM-GMR model, a probabilistic combination of an extended Gaussian mixture regression (GMR) and hidden Markov models (HMM). We also developed a variant expectation-maximum (EM) algorithm to estimate the model parameters and verified it based on a real-world data set. Experiment results reveal that three interpretable internal states can semantically describe the interactive merge procedure at highway on-ramps. This finding provides a basis to develop an efficient model-based decision-making algorithm for autonomous vehicles (AVs) in a partially observable environment.

Huanjie Wang, Wenshuo Wang, Shihua Yuan et al.

Merging at highway on-ramps while interacting with other human-driven vehicles is challenging for autonomous vehicles (AVs). An efficient route to this challenge requires exploring and exploiting knowledge of the interaction process from demonstrations by humans. However, it is unclear what information (or environmental states) is utilized by the human driver to guide their behavior throughout the whole merging process. This paper provides quantitative analysis and evaluation of the merging behavior at highway on-ramps with congested traffic in a volume of time and space. Two types of social interaction scenarios are considered based on the social preferences of surrounding vehicles: courteous and rude. The significant levels of environmental states for characterizing the interactive merging process are empirically analyzed based on the real-world INTERACTION dataset. Experimental results reveal two fundamental mechanisms in the merging process: 1) Human drivers select different states to make sequential decisions at different moments of task execution, and 2) the social preference of surrounding vehicles can impact variable selection for making decisions. It implies that efficient decision-making design should filter out irrelevant information while considering social preference to achieve comparable human-level performance. These essential findings shed light on developing new decision-making approaches for AVs.