Hao Ma

Siyao Zhao, Hao Ma, Zhiqiang Pu et al.

Creating offensive advantages during open play is fundamental to football success. However, due to the highly dynamic and long-sequence nature of open play, the potential tactic space grows exponentially as the sequence progresses, making automated tactic discovery extremely challenging. To address this, we propose TacEleven, a generative framework for football open-play tactic discovery developed in close collaboration with domain experts from AJ Auxerre, designed to assist coaches and analysts in tactical decision-making. TacEleven consists of two core components: a language-controlled tactical generator that produces diverse tactical proposals, and a multimodal large language model-based tactical critic that selects the optimal proposal aligned with a high-level stylistic tactical instruction. The two components enables rapid exploration of tactical proposals and discovery of alternative open-play offensive tactics. We evaluate TacEleven across three tasks with progressive tactical complexity: counterfactual exploration, single-step discovery, and multi-step discovery, through both quantitative metrics and a questionnaire-based qualitative assessment. The results show that the TacEleven-discovered tactics exhibit strong realism and tactical creativity, with 52.50% of the multi-step tactical alternatives rated adoptable in real-world elite football scenarios, highlighting the framework's ability to rapidly generate numerous high-quality tactics for complex long-sequence open-play situations. TacEleven demonstrates the potential of creatively leveraging domain data and generative models to advance tactical analysis in sports.

Yinqiu Huang, Hao Ma, Wenshuai Chen et al.

Bid shading plays a crucial role in Real-Time Bidding~(RTB) by adaptively adjusting the bid to avoid advertisers overspending. Existing mainstream two-stage methods, which first model bid landscapes and then optimize surplus using operations research techniques, are constrained by unimodal assumptions that fail to adapt for non-convex surplus curves and are vulnerable to cascading errors in sequential workflows. Additionally, existing discretization models of continuous values ignore the dependence between discrete intervals, reducing the model's error correction ability, while sample selection bias in bidding scenarios presents further challenges for prediction. To address these issues, this paper introduces Generative Bid Shading~(GBS), which comprises two primary components: (1) an end-to-end generative model that utilizes an autoregressive approach to generate shading ratios by stepwise residuals, capturing complex value dependencies without relying on predefined priors; and (2) a reward preference alignment system, which incorporates a channel-aware hierarchical dynamic network~(CHNet) as the reward model to extract fine-grained features, along with modules for surplus optimization and exploration utility reward alignment, ultimately optimizing both short-term and long-term surplus using group relative policy optimization~(GRPO). Extensive experiments on both offline and online A/B tests validate GBS's effectiveness. Moreover, GBS has been deployed on the Meituan DSP platform, serving billions of bid requests daily.