Amy Bruckman

Jonathan Stray, Ian Baker, George Beknazar-Yuzbashev et al. · uw

We report the first direct comparisons of multiple alternative social media algorithms on multiple platforms on outcomes of societal interest. We used a browser extension to modify which posts were shown to desktop social media users, randomly assigning 9,386 users to a control group or one of five alternative ranking algorithms which simultaneously altered content across three platforms for six months during the US 2024 presidential election. This reduced our preregistered index of affective polarization by an average of 0.03 standard deviations (p < 0.05), including a 1.5 degree decrease in differences between the 100 point inparty and outparty feeling thermometers. We saw reductions in active use time for Facebook (-0.37 min/day) and Reddit (-0.2 min/day), but an increase of 0.32 min/day (p < 0.01) for X/Twitter. We saw an increase in reports of negative social media experiences but found no effects on well-being, news knowledge, outgroup empathy, perceptions of and support for partisan violence. This implies that bridging content can improve some societal outcomes without necessarily conflicting with the engagement-driven business model of social media.

Matan Halevy, Camille Harris, Amy Bruckman et al.

Recent research has demonstrated how racial biases against users who write African American English exists in popular toxic language datasets. While previous work has focused on a single fairness criteria, we propose to use additional descriptive fairness metrics to better understand the source of these biases. We demonstrate that different benchmark classifiers, as well as two in-process bias-remediation techniques, propagate racial biases even in a larger corpus. We then propose a novel ensemble-framework that uses a specialized classifier that is fine-tuned to the African American English dialect. We show that our proposed framework substantially reduces the racial biases that the model learns from these datasets. We demonstrate how the ensemble framework improves fairness metrics across all sample datasets with minimal impact on the classification performance, and provide empirical evidence in its ability to unlearn the annotation biases towards authors who use African American English. ** Please note that this work may contain examples of offensive words and phrases.

Christian Boylston, Beatriz Palacios, Plamen Tassev et al.

r/wallstreetbets (WallStreetBets or WSB) is a subreddit devoted to irreverent memes and high-risk options trading. As of March 30, 2020, the subreddit boasts a usership of nearly 1.1 millions subscribers and self-describes as "if 4chan found a Bloomberg terminal." This paper will utilize Amy Jo Kim's community design principles along with social psychology theory as frameworks to understand how this chaotic, oftentimes offensive community has developed one of the largest and most loyal user bases on the platform. We will further argue that humor plays a vital role in promoting in-group cohesion and in providing an unconventional third place for traders (and thinly veiled gamblers) to seek support from each other in the form of vulgar, yet good-humored taunting.

Eshwar Chandrasekharan, Shagun Jhaver, Amy Bruckman et al.

Should social media platforms override a community's self-policing when it repeatedly break rules? What actions can they consider? In light of this debate, platforms have begun experimenting with softer alternatives to outright bans. We examine one such intervention called quarantining, that impedes direct access to and promotion of controversial communities. Specifically, we present two case studies of what happened when Reddit quarantined the influential communities r/TheRedPill (TRP) and r/The_Donald (TD). Using over 85M Reddit posts, we apply causal inference methods to examine the quarantine's effects on TRP and TD. We find that the quarantine made it more difficult to recruit new members: new user influx to TRP and TD decreased by 79.5% and 58%, respectively. Despite quarantining, existing users' misogyny and racism levels remained unaffected. We conclude by reflecting on the effectiveness of this design friction in limiting the influence of toxic communities and discuss broader implications for content moderation.