Kaiwen Zheng

Junchen Fu, Xuri Ge, Xin Xin et al.

Multimodal foundation models (MFMs) have revolutionized sequential recommender systems through advanced representation learning. While Parameter-efficient Fine-tuning (PEFT) is commonly used to adapt these models, studies often prioritize parameter efficiency, neglecting GPU memory and training speed. To address this, we introduced the IISAN framework, significantly enhancing efficiency. However, IISAN was limited to symmetrical MFMs and identical text and image encoders, preventing the use of state-of-the-art Large Language Models. To overcome this, we developed IISAN-Versa, a versatile plug-and-play architecture compatible with both symmetrical and asymmetrical MFMs. IISAN-Versa employs a Decoupled PEFT structure and utilizes both intra- and inter-modal adaptation. It effectively handles asymmetry through a simple yet effective combination of group layer-dropping and dimension transformation alignment. Our research demonstrates that IISAN-Versa effectively adapts large text encoders, and we further identify a scaling effect where larger encoders generally perform better. IISAN-Versa also demonstrates strong versatility in our defined multimodal scenarios, which include raw titles and captions generated from images and videos. Additionally, IISAN-Versa achieved state-of-the-art performance on the Microlens public benchmark. We release our code at https://github.com/GAIR-Lab/IISAN.

Junchen Fu, Xuri Ge, Kaiwen Zheng et al.

Popular Micro-videos, dominant on platforms like TikTok and YouTube, hold significant commercial value. The rise of high-quality AI-generated content has spurred interest in AI-driven micro-video creation. However, despite the advanced capabilities of large language models (LLMs) like ChatGPT and DeepSeek in text generation and reasoning, their potential to assist the creation of popular micro-videos remains largely unexplored. In this paper, we conduct an empirical study on LLM-assisted popular micro-video generation (LLMPopcorn). Specifically, we investigate the following research questions: (i) How can LLMs be effectively utilized to assist popular micro-video generation? (ii) To what extent can prompt-based enhancements optimize the LLM-generated content for higher popularity? (iii) How well do various LLMs and video generators perform in the popular micro-video generation task? By exploring these questions, we show that advanced LLMs like DeepSeek-V3 enable micro-video generation to achieve popularity comparable to human-created content. Prompt enhancements further boost popularity, and benchmarking highlights DeepSeek-V3 and DeepSeek-R1 among LLMs, while LTX-Video and HunyuanVideo lead in video generation. This pioneering work advances AI-assisted micro-video creation, uncovering new research opportunities. We will release the code and datasets to support future studies.