Joseph Suh

Suhong Moon, Marwa Abdulhai, Minwoo Kang et al.

Large language models (LLMs) are trained from vast repositories of text authored by millions of distinct authors, reflecting an enormous diversity of human traits. While these models bear the potential to be used as approximations of human subjects in behavioral studies, prior efforts have been limited in steering model responses to match individual human users. In this work, we introduce "Anthology", a method for conditioning LLMs to particular virtual personas by harnessing open-ended life narratives, which we refer to as "backstories." We show that our methodology enhances the consistency and reliability of experimental outcomes while ensuring better representation of diverse sub-populations. Across three nationally representative human surveys conducted as part of Pew Research Center's American Trends Panel (ATP), we demonstrate that Anthology achieves up to 18% improvement in matching the response distributions of human respondents and 27% improvement in consistency metrics. Our code and generated backstories are available at https://github.com/CannyLab/anthology.

Joseph Suh, Erfan Jahanparast, Suhong Moon et al.

Large language models (LLMs) present novel opportunities in public opinion research by predicting survey responses in advance during the early stages of survey design. Prior methods steer LLMs via descriptions of subpopulations as LLMs' input prompt, yet such prompt engineering approaches have struggled to faithfully predict the distribution of survey responses from human subjects. In this work, we propose directly fine-tuning LLMs to predict response distributions by leveraging unique structural characteristics of survey data. To enable fine-tuning, we curate SubPOP, a significantly scaled dataset of 3,362 questions and 70K subpopulation-response pairs from well-established public opinion surveys. We show that fine-tuning on SubPOP greatly improves the match between LLM predictions and human responses across various subpopulations, reducing the LLM-human gap by up to 46% compared to baselines, and achieves strong generalization to unseen surveys and subpopulations. Our findings highlight the potential of survey-based fine-tuning to improve opinion prediction for diverse, real-world subpopulations and therefore enable more efficient survey designs. Our code is available at https://github.com/JosephJeesungSuh/subpop.

Joseph Suh, Suhong Moon, Minwoo Kang et al.

Assessing personality traits using large language models (LLMs) has emerged as an interesting and challenging area of research. While previous methods employ explicit questionnaires, often derived from the Big Five model of personality, we hypothesize that LLMs implicitly encode notions of personality when modeling next-token responses. To demonstrate this, we introduce a novel approach that uncovers latent personality dimensions in LLMs by applying singular value de-composition (SVD) to the log-probabilities of trait-descriptive adjectives. Our experiments show that LLMs "rediscover" core personality traits such as extraversion, agreeableness, conscientiousness, neuroticism, and openness without relying on direct questionnaire inputs, with the top-5 factors corresponding to Big Five traits explaining 74.3% of the variance in the latent space. Moreover, we can use the derived principal components to assess personality along the Big Five dimensions, and achieve improvements in average personality prediction accuracy of up to 5% over fine-tuned models, and up to 21% over direct LLM-based scoring techniques.

Suhong Moon, Minwoo Kang, Joseph Suh et al.

Humans act via a nuanced process that depends both on rational deliberation and also on identity and contextual factors. In this work, we study how large language models (LLMs) can simulate human action in the context of social dilemma games. While prior work has focused on "steering" (weak binding) of chat models to simulate personas, we analyze here how deep binding of base models with extended backstories leads to more faithful replication of identity-based behaviors. Our study has these findings: simulation fidelity vs human studies is improved by conditioning base LMs with rich context of narrative identities and checking consistency using instruction-tuned models. We show that LLMs can also model contextual factors such as time (year that a study was performed), question framing, and participant pool effects. LLMs, therefore, allow us to explore the details that affect human studies but which are often omitted from experiment descriptions, and which hamper accurate replication.

Minwoo Kang, Suhong Moon, Seung Hyeong Lee et al.

Large language models (LLMs) are increasingly capable of simulating human behavior, offering cost-effective ways to estimate user responses to various surveys and polls. However, the questions in these surveys usually reflect socially understood attitudes: the patterns of attitudes of old/young, liberal/conservative, as understood by both members and non-members of those groups. It is not clear whether the LLM binding is \emph{deep}, meaning the LLM answers as a member of a particular in-group would, or \emph{shallow}, meaning the LLM responds as an out-group member believes an in-group member would. To explore this difference, we use questions that expose known in-group/out-group biases. This level of fidelity is critical for applying LLMs to various political science studies, including timely topics on polarization dynamics, inter-group conflict, and democratic backsliding. To this end, we propose a novel methodology for constructing virtual personas with synthetic user "backstories" generated as extended, multi-turn interview transcripts. This approach is justified by the theory of \emph{narrative identity} which argues that personality at the highest level is \emph{constructed} from self-narratives. Our generated backstories are longer, rich in detail, and consistent in authentically describing a singular individual, compared to previous methods. We show that virtual personas conditioned on our backstories closely replicate human response distributions (up to an 87% improvement as measured by Wasserstein Distance) and produce effect sizes that closely match those observed in the original studies of in-group/out-group biases. Altogether, our work extends the applicability of LLMs beyond estimating socially understood responses, enabling their use in a broader range of human studies.